Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
5-1 Discussion: Core Competencies
Using the information you learned from your analysis in Module Three, address the following in your initial discussion post: The core competencies of your organization How the core competencies demonstrate the ability of the organization to move into your chosen global market In your responses to your peers, discuss