Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
Slides
1. Please read the attachment 2. Create a slideshow. Less than 5 minutes. Introduction Company Profile A leading nonprofit healthcare organization in the US, Kaiser Permanente integrates health insurance, hospitals, and medical groups into a unified system. The company was founded in 1945 by businessman Henry J. Kaiser and