Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
6-1 Final Project Milestone Three: Financial Analysis Listen
n Milestone Three, you will submit a financial analysis of the sport organization and selected market. You will first provide a financial overview of the organization, including the most up-to-date balance sheet. Then you will estimate capital requirements for the project and predict whether expansion would or would not be