Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
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In response to your peers, consider their argument. Do you agree? Disagree? Are there parts of their argument that you agree with? If so, which ones? If not, which parts do you specifically disagree with? Is there something that your peer said that made you reevaluate your position a bit?