Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
week 5
overall business strategy your canvas depicts. Assignment Directions: GOAL: Build on your work with your business model canvas by discussing the patterns, the design, and the overall business strategy it illustrates. Introduction: Using the week 5 Learning Material in the Content area (coupled with the other course resources), examine and discuss