Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
Change Management
A. Discuss the need for change for the company in the scenario using either the systems contingency model or the organizational life cycle model. B. Describe the differences between a learning organization and a traditional organization. 1. Identify which stage of Woolner’s 5-stage model the company is currently in.