Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
Evaluating a Public Healthcare Leader’s Style
Pick a public leader that responded to the Covid-19 crisis and discuss what leadership style or characteristics they demonstrated. Was their behavior consistent with your expectations for a leader in that position? Why or why not? Be sure to respond to at least TWO of your classmates’ posts.