Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
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INDS 491 Discussion Assignment Instructions The discussions in this course are meant to be collaborative learning experiences that foster a spirit of community and collegiality, but you must also view these as academic assignments with formal requirements. For these discussions, you are required to submit a thread in response to