Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
Discussion – SKILLS APPROACH (LEADERSHIP)
1. Watch Video Answer Questions 1. What is the issue in the video? 2. What leadership styles or approaches did you see? 3. How would have you resolved the issue using your leadership style? Resource: Video & textbook attached CHAPTER 3 SKILLS APPROACH No Ai-generated response