Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
Case Study
See attachment BUSI 690 Case Study: Matrices Assignment Instructions Overview Complete a case study of ABC Corporation (your instructor will assign the specific company for the case study at the beginning of Module 2: Week 2) . You will find the case in the case section of the text. A