Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
final proyect
see attached for instructions FINAL PROJECT GENERAL GUIDELINES Updated May 2025 1. Submit a written Research Paper as your Final Project, extension of 7 to 10 pages-long of effective academic information. You may accompany your text with appropriate illustrations, photographs or other material to complement the basic academic content. 2.