Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
Project
This project assignment is designed to explore the connection between positive ethical behavior and a positive organizational culture. This assignment will help you assess the degree of ethical behavior in an organization and will showcase your understanding of the importance of ethical behavior in a company or organization. You need