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3.11 fashion business

business plan -Wang Yizhuo-
FMAN 3002.pdf

by Yizhuo Wang

Submission date: 20-Apr-2023 10:16AM (UTC+0100)
Submission ID: 202696933
File name: business_plan_-Wang_Yizhuo-FMAN_3002.pdf (6.37M)
Word count: 8337
Character count: 46560

well contextualisedSM

SM 1

SM 2

well presentedSM

well presentedSM

SM 3

excellent evidenceSM

SM 4

SM 5

SM 6

SM 7

excellent evidenceSM

excellent evidenceSM

well presentedSM

excellent analysisSM

SM 9

SM 10

SM 11

SM 12

well presentedSM

excellent evidenceSM

excellent pointSM

excellent pointSM

well presentedSM

excellent pointSM

SM 13

SM 14

FINAL GRADE

75/100

business plan -Wang Yizhuo-FMAN 3002.pdf
GRADEMARK REPORT

GENERAL COMMENTS

Instructor
SM

What you did well
Well presented plan with a range of appealing info
graphics and images to support 
Detailed financial plan
A wide range of considerations explored in some
detail.
Overall well considered.

Even better if 

More detailed research  to support the garment
costing. e.g. how long it would take to make the
garment and the workers wages using world wage
data.

It would have been lovely to see some mock ups of
your promotional activity to post on social media.

More detail about how your product offering  will
develop over the years.

Ensure your punctuation is correct around
citations. (see notes within)

Overall well presented and well written business
plan which I enjoyed reading – well done!

PAGE 1

PAGE 2

QM

QM

QM

QM

PAGE 3

PAGE 4

well contextualised (Siobhan Merrall)

PAGE 5

Comment 1 (Siobhan Merrall)

repetitive from above

Comment 2 (Siobhan Merrall)

this is a lovely bio to contextualise the brand

PAGE 6

PAGE 7

well presented (Siobhan Merrall)

PAGE 8

well presented (Siobhan Merrall)

PAGE 9

Comment 3 (Siobhan Merrall)

date needed

excellent evidence (Siobhan Merrall)

PAGE 10

Comment 4 (Siobhan Merrall)

full stop after the bracket

Comment 5 (Siobhan Merrall)

full stop after the bracket

PAGE 11

Comment 6 (Siobhan Merrall)

QM

QM

QM

QM

QM

the columns need headings

Comment 7 (Siobhan Merrall)

how come up with the labour rate? This is very expensive for China production

Even better if you had stated the minutes to make the garment and wage rate

PAGE 12

excellent evidence (Siobhan Merrall)

Strikethrough. (Siobhan Merrall)

excellent evidence (Siobhan Merrall)

PAGE 13

well presented (Siobhan Merrall)

PAGE 14

excellent analysis (Siobhan Merrall)

Comment 9 (Siobhan Merrall)

perhaps an opportunity to make your brand a little cheaper as there is a clear gap in the
market in the bottom right quadrant

PAGE 15

Comment 10 (Siobhan Merrall)

how might your products develop?

Comment 11 (Siobhan Merrall)

how many?

PAGE 16

Comment 12 (Siobhan Merrall)

why did you choose these?  Relevance to target market?

well presented (Siobhan Merrall)
Additional Comment

QM

QM

QM

QM

QM

however, you do have a  range of plain products here so not all products are tie dye? 

excellent evidence (Siobhan Merrall)

excellent point (Siobhan Merrall)

PAGE 17

excellent point (Siobhan Merrall)

well presented (Siobhan Merrall)

PAGE 18

excellent point (Siobhan Merrall)

PAGE 19

PAGE 20

PAGE 21

Comment 13 (Siobhan Merrall)

well done for showing the promotional activity – even better if you had explained why you
are launching in July

PAGE 22

PAGE 23

PAGE 24

PAGE 25

PAGE 26

PAGE 27

PAGE 28

PAGE 29

PAGE 30

PAGE 31

Comment 14 (Siobhan Merrall)

even better if you showed the margin here

RUBRIC: FBUY2003 BUSINESS PLAN 2022

BUSINESS IDEA (20%)

EXCEPTIONAL
(100)

EXCEPTIONAL
(95)

FIRST EXCEPTIONAL
(90)

FIRST OUTSTANDING
(85)

FIRST OUTSTANDING
(80)

FIRST AUTHORITATIVE
(75)

FIRST AUTHORITATIVE
(70)

2: 1 THOROUGH
(65)

2:1 THOROUGH
(60)

2:2 EFFECTIVE
(55)

2.2 EFFECTIVE
(50)

3RD BASIC
(45)

3RD BASIC
(40)

FAIL INSUFFICIENT
(35)

FAIL INSUFFICIENT
(30)

FAIL INSUFFICIENT
(25)

FAIL INSIFFICIENT
(20)

75 / 100

70 / 100

Your ability to come up with a viable and commercial product or business idea as well as a well
research and justified pricing strategy which is relevant for your product or business idea

FAIL INSUFFICIENT
(15)

FAIL INSUFFICIENT
(10)

FAIL INSUFFICIENT
(5)

MARKETING (20%)

EXCEPTIONAL
(100)

EXCEPTIONAL
(95)

FIRST EXCEPTIONAL
(90)

FIRST OUTSTANDING
(85)

FIRST OUTSTANDING
(80)

FIRST AUTHORITATIVE
(75)

FIRST AUTHORITATIVE
(70)

2: 1 THOROUGH
(65)

2:1 THOROUGH
(60)

2:2 EFFECTIVE
(55)

2.2 EFFECTIVE
(50)

3RD BASIC
(45)

3RD BASIC
(40)

FAIL INSUFFICIENT
(35)

FAIL INSUFFICIENT
(30)

70 / 100

Your ability to devise an effective marketing and launch strategy for your product or business idea

FAIL INSUFFICIENT
(25)

FAIL INSIFFICIENT
(20)

FAIL INSUFFICIENT
(15)

FAIL INSUFFICIENT
(10)

FAIL INSUFFICIENT
(5)

FINANCE (20%)

EXCEPTIONAL
(100)

EXCEPTIONAL
(95)

FIRST EXCEPTIONAL
(90)

FIRST OUTSTANDING
(85)

FIRST OUTSTANDING
(80)

FIRST AUTHORITATIVE
(75)

FIRST AUTHORITATIVE
(70)

2: 1 THOROUGH
(65)

2:1 THOROUGH
(60)

2:2 EFFECTIVE
(55)

2.2 EFFECTIVE
(50)

3RD BASIC
(45)

3RD BASIC

80 / 100

Your ability to effectively communicate the costs and sales plan via the use of accurate spreadsheets
and sensible forecasts, derived from research and justified through decisions within the business plan.

(40)

FAIL INSUFFICIENT
(35)

FAIL INSUFFICIENT
(30)

FAIL INSUFFICIENT
(25)

FAIL INSIFFICIENT
(20)

FAIL INSUFFICIENT
(15)

FAIL INSUFFICIENT
(10)

FAIL INSUFFICIENT
(5)

SUSTAINABILIT (20%)

EXCEPTIONAL
(100)

EXCEPTIONAL
(95)

FIRST EXCEPTIONAL
(90)

FIRST OUTSTANDING
(85)

FIRST OUTSTANDING
(80)

FIRST AUTHORITATIVE
(75)

FIRST AUTHORITATIVE
(70)

2: 1 THOROUGH
(65)

2:1 THOROUGH
(60)

2:2 EFFECTIVE
(55)

75 / 100

Your ability to provide a sustainability strategy for your business or product and provide details on how
the product or business assets will be sourced.

2.2 EFFECTIVE
(50)

3RD BASIC
(45)

3RD BASIC
(40)

FAIL INSUFFICIENT
(35)

FAIL INSUFFICIENT
(30)

FAIL INSUFFICIENT
(25)

FAIL INSIFFICIENT
(20)

FAIL INSUFFICIENT
(15)

FAIL INSUFFICIENT
(10)

FAIL INSUFFICIENT
(5)

LAYOUT (20%)

EXCEPTIONAL
(100)

EXCEPTIONAL
(95)

FIRST EXCEPTIONAL
(90)

FIRST OUTSTANDING
(85)

FIRST OUTSTANDING
(80)

FIRST AUTHORITATIVE
(75)

FIRST AUTHORITATIVE
(70)

2: 1 THOROUGH
(65)

80 / 100

Professionalism or the business plan, layout, spelling, grammar and referencing.

2:1 THOROUGH
(60)

2:2 EFFECTIVE
(55)

2.2 EFFECTIVE
(50)

3RD BASIC
(45)

3RD BASIC
(40)

FAIL INSUFFICIENT
(35)

FAIL INSUFFICIENT
(30)

FAIL INSUFFICIENT
(25)

FAIL INSIFFICIENT
(20)

FAIL INSUFFICIENT
(15)

FAIL INSUFFICIENT
(10)

FAIL INSUFFICIENT
(5)

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