Homework
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 1 (1246) Page 1 of 7
Assignment 1: New Venture – Game Plan
Due: Monday, 9:00 am (eastern), Week 4 (Weight: 20%)
OVERVIEW
Throughout this course you will develop a complete business plan for a new product or service. In each
assignment, you will build a section of your plan, culminating in a complete business plan.
You have three Options for your business plan, depending on whether you identify as an Intrapreneur, an
Entrepreneur, or a Nonprofit leader. Your first step is to select or develop an innovative “big idea” for ONE
of the options below:
Option A – Intrapreneur
Choose a product or service that could be added to your organization’s portfolio. You
may use your current company or another company that interests you. A document in
Assignment 1 in the course shell titled Models of Intrapreneurship describes several
models for intrapreneurial initiatives that you can consider for your venture.
Option B – Entrepreneur
Identify one business idea that you could launch as a start-up business. A document in
Assignment 1 in the course shell titled Organizational Chart Template provides a model
for the structure of your new business.
Use the source below to research business ideas:
Research Source:
Option C – Nonprofit
Identify a nonprofit idea that will serve a community. A document in Assignment 1 in the
course shell titled NPO Organizational Chart Template provides a model for the structure
of your new community organization.
Use the source below to learn about creating a nonprofit organization:
Research Source:
INSTRUCTIONS
For Assignment 1, you will create a Game Plan paper. It will describe your innovative “big idea,” craft
your vision for its implementation, assess the idea’s strengths and weaknesses, and identify major
opportunities and threats in the market. Your paper will be at least 4 pages long.
NOTE: In your business plan, avoid writing “I” or “We”; use the name of the company instead.
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 1 (1246) Page 2 of 7
In Assignment 1, you will complete the following three sections of your Business Plan:
§ Section II: Company Description
§ Section III: New Product or Service idea
§ Section IV: SWOT Analysis
Follow the instructions in ONE of the three Options below, depending if your new venture is to be added
to an existing business (Intrapreneur), launched as a start-up (Entrepreneur), or founded as a nonprofit
organization (NPO). Make sure you work with the section below that matches your chosen Option.
Option A – INTRAPRENEUR
COMPANY DESCRIPTION
Briefly describe your Company, including the Subsidiary or New Initiative you plan to present for that
company:
o Provide a brief overview of the parent company.
o What is the name of the new initiative?
o When will you launch the new initiative? Please add the month and year you plan to launch.
o Provide an Organizational Chart that shows the positions that will be needed for the initiative.
Use the Organizational Chart template in your Assignment 1 Resources. Be sure to show
where your venture fits into the overall parent company structure.
o What is the parent company’s mission (mission statement)? What is the mission for your new
initiative? How does the new initiative/subsidiary align with the parent company’s mission?
NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:
o What is new and unique about your product or service?
o What customer needs or desires does it satisfy?
o What is the value proposition – i.e., why would someone buy your product or service?
Include key resources and key activities needed to deliver the value proposition.
SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:
o Why is this the right time to implement this new business or venture?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided
in your Assignment 1 Resources in Week 3 Materials.
o Be sure to provide a detailed explanation of each of the four SWOT quadrants.
* * * * * * * * * * * * * * * * * * * *
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 1 (1246) Page 3 of 7
Option B – ENTREPRENEUR
COMPANY DESCRIPTION
Briefly describe the Start-up Company that you propose to create:
o What is the name for your new business?
o When will your start-up business launch? Please add the month and year you plan to launch.
o What will its mission be (mission statement)?
o How many staff will you need? Provide an Organizational Chart that shows the needed
positions. Use the Organizational Chart template in your Assignment 1 Resources.
o Where is your company based (physical location)? Where does it or where will it do business
(geographic area to sell product or service)?
NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:
o What is new and unique about your product or service?
o What customer needs or desires does it satisfy?
o What is the value proposition – i.e., why would someone buy your product or service?
o Include key resources and key activities needed to deliver the value proposition.
SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:
o Why is this the right time to implement this new business or venture?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided
in your Assignment 1 Resources in Week 3 Materials.
o Be sure to provide a detailed explanation of each of the four SWOT quadrants.
* * * * * * * * * * * * * * * * * * * *
Option C – NONPROFIT
ORGANIZATION DESCRIPTION
Briefly describe the Nonprofit Organization that you propose to create:
o What is the name of your nonprofit?
o Describe your nonprofit’s 501c3 status. – i.e., what kind of 501c3 will it be?
• Use the research sources below to learn more about 501c3 status:
and
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 1 (1246) Page 4 of 7
o What is the mission (mission statement)?
o When will your nonprofit launch?
o How many staff will you need? Provide an Organizational Chart that shows the needed
positions. Use the NPO Organizational Chart template in your Assignment 1 Resources.
o Where will your nonprofit be based (physical location)? Where will it do business (geographic
area to provide services to the beneficiaries)?
NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:
o What problem does your nonprofit organization address?
o Who will be the beneficiaries from your service?
o What communities will your nonprofit organization serve?
• What is the value proposition – i.e., why would someone support your organizational
mission? Include key resources and key activities needed to deliver the value proposition.
• Beneficiaries – What value are you providing to the beneficiaries?
• Donors – Why would someone support your organizational mission?
SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:
o Why is this the right time to implement this new business or venture?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided
in your Assignment 1 Resources in Week 3 Materials.
o Be sure to provide a detailed explanation of each of the four SWOT quadrants.
* * * * * * * * * * * * * * * * * * * *
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 1 (1246) Page 5 of 7
FORMATTING
§ Submit your work as a Word document with page numbers.
§ Typed, double-spaced, using Ariel or Times New Roman font (size 11 or 12) with one-inch
margins on all sides. Check with your professor for any additional instructions.
§ Label each chart and graph by adding a Chart Title or a Caption.
§ Your Organizational chart and your SWOT Analysis may be included in the body of your
document or placed at the end of your document in an Appendix.
§ Include a Cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date.
§ Use in-text citations with a References page to identify your sources. References must follow
the format from the JWMI Writing Standards Guide.
Note: The Cover page, References page, and Appendix (if used) are not included in the required
page length.
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 1 (1246) Page 6 of 7
Rubric: Assignment 1: New Venture – Game Plan
CRITERIA Honors High Pass Pass Low Pass Unsatisfactory
1. Briefly describe
your Company,
including its size,
mission, and
location. Provide
an Organizational
Chart to show the
positions that will
need to be filled.
Weight: 30%
Exemplarily
described the
company basics,
including size,
mission, and
location. Student
provided an
excellent
Organizational
Chart.
Thoroughly
described the
company basics,
including size,
mission, and
location. Student
provided a good,
clear
Organizational
Chart.
Satisfactorily
described
the company
basics, including
size, mission, and
location. Student
provided a
satisfactory
Organizational
Chart.
Partially
described
the company
basics, including
size, mission, and
location. Student
provided a partial
Organizational
Chart.
Did not submit or
incompletely
described
the company
basics, including
size, mission, and
location.
Incomplete or
missing
Organizational
Chart.
2. Describe
your new Product
or Service Idea.
Include how it
satisfies customer
or community
needs. Present
your Value
Proposition for
the new product
or service.
Weight 30%
Exemplarily
described the
new product or
service Idea, and
how it satisfies
customer or
community
needs. Excellent
and detailed
explanation of the
Value
Proposition.
Thoroughly
described the
new product or
service idea, and
how it satisfies
customer or
community
needs. Clear
explanation of the
Value
Proposition.
Satisfactorily
described the
new product or
service idea, and
how it satisfies
customer or
community
needs.
Satisfactory
explanation of the
Value
Proposition.
Partially
described the
new product or
service idea, and
how it satisfies
customer or
community
needs. Partial
explanation of the
Value
Proposition.
Did not submit or
incompletely
described
the new product
or service idea,
and how it
satisfies customer
or community
needs.
Incomplete or
missing
explanation of the
Value
Proposition.
3. Explain the
Strengths,
Weaknesses,
Opportunities,
and Threats that
affect your
Business Plan.
Provide a SWOT
Analysis visual,
using the model
provided.
Weight: 30%
Exemplary
description of
the Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided an
excellent SWOT
Analysis visual.
Thoroughly
described the
Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided a very
good SWOT
Analysis visual.
Satisfactorily
described the
Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided a
satisfactory
SWOT Analysis
visual.
Partially
described the
Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided a partial
SWOT Analysis
visual.
Did not submit or
incompletely
described
the Strengths,
Weaknesses,
Opportunities,
and Threats. Did
not provide an
adequate SWOT
Analysis visual.
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 1 (1246) Page 7 of 7
CRITERIA Honors High Pass Pass Low Pass Unsatisfactory
4. Clarity, logic,
and writing
mechanics.
Weight: 10%
No mechanical
errors. Text
Flows very well.
Writing
concisely
and clearly
expresses the
writer’s ideas.
Topics are
developed in an
excellent and
coherent way.
Few mechanical
errors. Text flows
well. Writing
concisely
and clearly
expresses the
writer’s ideas.
Topics are
rationally and
logically
developed.
More than a few
mechanical
errors. Text flows
well but lacks
conciseness or
clarity. Assertions
and conclusions
are generally
justified and
explained.
Several
mechanical
errors. Parts of
the text are
difficult
to understand.
The
text does not flow
well. Writer fails
to justify his or
her conclusions
and assertions.
Multiple
mechanical
errors. Much
of the content is
difficult to
understand.
Fails to follow
the formatting
instructions.
The text does
not flow well.
