Homework
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 2 (1246) Page 1 of 8
Assignment 2: New Venture – Launch Plan
Due: Monday, 9:00 am (eastern), Week 7 (Weight: 25%)
OVERVIEW
In this assignment, you will continue your research and planning to design and implement a new product
or service. Based on the innovative “big idea” and the vision that you developed in Assignment 1, you will
now write the sections that describe your launch strategy, business model, and financial plan.
INSTRUCTIONS
For Assignment 2, you will create a Launch Plan paper. It will describe your launch strategy,
business model, and financial plan. Your paper will be at least 4 pages long.
In Assignment 2, you will complete the following four sections of your Business Plan:
§ Section V: New Concept / Business / Nonprofit Launch Strategy
§ Section VI: Impact on the Business Model / Business Mode / Organization Structure
§ Section VII: Revenue Streams / Operational Strategy
§ Section VIII: Financial Structure and Costs / Financial Plan
Continue to use the same big idea that you used in Assignment 1. As before, you will follow the
instructions in ONE of the three Options below and you will continue to work with section that matches
your chosen Option.
Option A – INTRAPRENEUR
NEW CONCEPT LAUNCH STRATEGY
o What are the key business objectives for the project?
o What strategies will be used to meet those business objectives?
o In what time frame will the objectives be met? Specify months and years for the time frame.
o What are the key activities needed to launch the product or service?
o What are the key resources needed to launch the product or service?
o What are the distribution channels – i.e., how will the customers access the product or
service?
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 2 (1246) Page 2 of 8
IMPACT ON THE BUSINESS MODEL
o How complementary is the new product or service line with the company’s existing products
or services? What does the new line add that will benefit existing customers? How could it
attract the interest of potential new customers?
o What regulations must be complied with, or licenses required, to produce, operate, or sell
your new product or service line?
o How do your values drive your business model?
REVENUE STREAMS
Represents the cash a company generates from each Customer Segment or each type of product or
service.
o After reviewing the competition’s current market price for similar products or services, explain
how those prices compare to the planned pricing for the new products or services?
o Cash flow is king. What payment or collection methods or terms will be used to sell the
product or service? – i.e., cash only, credit only, subscriptions, down payments, net 30,
scheduled payment contracts.
o Describe the various revenue streams. What percentage does each contribute to the overall
project revenues?
FINANCIAL STRUCTURE and COSTS
o Summary Income Statement: Create a 3- or 4-year Profit and Loss Statement summary for
your initiative only, not for the entire company. You can use one of the ProForma
Spreadsheets in your Assignment 2 Resources or create your own.
o Provide a detailed Financial Narrative explaining the research and analysis used to develop
the numbers in the Summary Income Statement.
o Provide a list of the start-up capital expenses to launch the project. These are one-time
costs for the launch, such as buildings, inventory, and equipment, not ongoing
operational expenses.
o Is the existing company providing the funds necessary for launching the new product or
service line? If not, what are the proposed sources for funding the launch?
* * * * * * * * * * * * * * * * * * * *
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 2 (1246) Page 3 of 8
Option B – ENTREPRENEUR
NEW BUSINESS LAUNCH STRATEGY
o What are the key business objectives?
o What strategies will be used to meet those business objectives?
o In what time frame will the objectives be met?
o What are the key activities needed to launch the product or service?
o What are the key resources needed to launch the product or service?
o What are the distribution channels – i.e., how will the customers access the product or
service?
BUSINESS MODEL
o What legal structure will be used for this business and why? Use the source below to learn
about your different business structure options:
Research Source:
business-structure
o What regulations must be complied with, or licenses required, to produce, operate, or
sell the new product or service line?
o How do your values drive your business model?
REVENUE STREAMS
Represents the cash a company generates from each Customer Segment (costs must be subtracted from
revenues to create earnings).
o After reviewing the competition’s current market price for similar products/services, explain
how those prices compare to the planned pricing for the new products/services?
o Cash flow is king. What payment or collection methods or terms will be used to sell the
product or service? – i.e., cash only, credit only, subscriptions, down payments, net 30,
scheduled payment contracts.
o Describe the various revenue streams. What percentage does each contribute to the overall
project revenues?
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 2 (1246) Page 4 of 8
FINANCIAL STRUCTURE and COSTS
o Summary Income Statement: Create a 3-year Profit and Loss Statement summary for the
business. You can use one of the Proforma Spreadsheets in your Assignment 2 Resources
or create your own.
o Provide a detailed Financial Narrative explaining the research and analysis used to develop
the numbers in the Summary Income Statement.
o Provide a list of the start-up capital expenses to launch the business. These are one-time
costs for the launch, such as buildings, inventory, and equipment, not ongoing operational
expenses.
o What are the proposed sources for funding the launch of the new product or service?
* * * * * * * * * * * * * * * * * * * *
Option C – NONPROFIT
NONPROFIT LAUNCH STRATEGY
o What are the key business objectives?
o What strategies would be used to meet those business objectives?
o In what time frame will the objectives be met?
o What are the key activities needed to launch the services?
o What are the key resources needed to launch the services?
o What are the distribution channels – i.e., how will the beneficiaries/customers access the
services?
ORGANIZATIONAL STRUCTURE
o What type or category of nonprofit organization will be created?
Research Source:
o What regulations must be complied with, or licenses required, to produce, operate, or sell the
new product or service line?
o How do your values drive your business model?
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 2 (1246) Page 5 of 8
OPERATIONAL STRATEGY
An operational plan describes how your nonprofit organization plans to deliver its community-focused
activities.
o Describe the plan to manage and maintain the daily operations of the organization? –i.e., use
and roles of volunteers, times of operation.
o Describe the fundraising plans – i.e., fundraising events and/or donor focused fundraising
strategies.
o Nonprofits receive donations and/or grants based on the impacts they have in the community.
What impact metrics will be used to evaluate the impact of the programs?
FINANCIAL and FUNDRAISING PLAN
o Summary Income Statement: Create a 3- or 4-year nonprofit Profit and Loss Statement
summary for the business. You can use the Nonprofit Proforma Spreadsheet in your
Assignment 2 Resources or create your own.
o Provide a detailed Financial Narrative explaining the research and analysis used to develop
the numbers in the Summary Income Statement.
o Provide a list of the start-up capital expenses to launch the business. These are one-time
costs for the launch, such as buildings, inventory, and equipment, not ongoing operational
expenses.
o What changes will be made if the required levels of funding to launch the organization is not
achieved?
* * * * * * * * * * * * * * * * * * * *
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 2 (1246) Page 6 of 8
FORMATTING
§ Submit your work as a Word document with page numbers.
§ Typed, double-spaced, using Ariel or Times New Roman font (size 11 or 12) with one-inch
margins on all sides. Check with your professor for any additional instructions.
§ Label each chart and graph by adding a Chart Title or a Caption.
§ Your Summary Income Statement may be included in the body of your document or placed at
the end of your document in an Appendix. If you use an Appendix, reference it in the body of
the Business Plan.
§ Include a Cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date.
§ Use in-text citations with a References page to identify your sources. References must follow
the format from the JWMI Writing Standards Guide.
Note: The Cover page, References page, and Appendix are not included in the required page
length.
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 2 (1246) Page 7 of 8
Rubric: Assignment 2: New Venture – Launch Plan
CRITERIA Honors High Pass Pass Low Pass Unsatisfactory
1. Describe the
new venture’s
launch strategy,
including key
objectives,
strategy, time
frame, key
resources, key
activities, and
distribution
channels.
Weight: 20%
Exemplarily
described the
new venture’s
launch strategy.
Excellent detail
covering all
required
elements.
Thoroughly
described the
new venture’s
launch strategy.
Satisfactorily
described the
new venture’s
launch strategy.
Partially
described
the described the
new venture’s
launch strategy.
Did not submit or
incompletely
described the
new venture’s
launch strategy.
2. Describe in
detail the Impact
on the Business
Model (Option A)
or Business
Model (Option B)
or Organizational
Structure (Option
C). Respond to
all prompts for
your Option.
Weight 20%
Exemplarily
described the
indicated item
and responded to
all prompts.
Excellent detail
covering all
required
elements.
Thoroughly
described the
indicated item
and responded to
all prompts.
Good detail
covering all
required
elements.
Satisfactorily
described the
indicated item
and responded to
all prompts.
Partially
described the
indicated item
and responded to
some of the
prompts.
Did not describe
or
incompletely
described
the indicated item
and did not
respond to all
prompts.
3. Describe in
detail the
Revenue
Streams (A or B)
or Operational
Strategy (C).
Respond to all
prompts for your
Option.
Weight: 20%
Exemplarily
described the
indicated item
and responded to
all prompts.
Excellent detail
covering all
required
elements.
Thoroughly
described the
indicated item
and responded to
all prompts.
Good detail
covering all
required
elements.
Satisfactorily
described the
indicated item
and responded to
all prompts.
Partially
described the
indicated item
and responded to
some of the
prompts.
Did not describe
or
incompletely
described
the indicated item
and did not
respond to all
prompts.
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 2 (1246) Page 8 of 8
CRITERIA Honors High Pass Pass Low Pass Unsatisfactory
4. Describe in
detail the
Financial
Structure and
Costs (A or B) or
the Financial and
Fundraising Plan
(C). Respond to
all prompts for
your Option and
provide a
Summary Income
Statement,
Financial
Narrative, and list
of capital start-up
expenses.
Weight: 30%
Exemplarily
described the
indicated item
and responded to
all prompts.
Provided an
excellent
Summary Income
Statement,
Financial
Narrative, and list
of capital start-up
expenses.
Thoroughly
described the
indicated item
and responded to
all prompts.
Provided a good,
thorough
Summary Income
Statement,
Financial
Narrative, and list
of capital start-up
expenses.
Satisfactorily
described the
indicated item
and responded to
all prompts.
Provided a
satisfactory
Summary Income
Statement,
Financial
Narrative, and list
of capital start-up
expenses.
Partially
described the
indicated item
and responded to
some of the
prompts.
Provided a partial
Summary Income
Statement,
Financial
Narrative, and list
of capital start-up
expenses.
Did not describe
or
incompletely
described
the indicated item
and did not
respond to all
prompts. Did not
provide an
adequate
Summary Income
Statement,
Financial
Narrative, and list
of capital start-up
expenses.
5. Clarity, logic,
and writing
mechanics.
Weight: 10%
No mechanical
errors. Text
Flows very well.
Writing
concisely
and clearly
expresses the
writer’s ideas.
Topics are
developed in an
excellent and
coherent way.
Few mechanical
errors. Text flows
well. Writing
concisely
and clearly
expresses the
writer’s ideas.
Topics are
rationally and
logically
developed.
More than a few
mechanical
errors. Text flows
well but lacks
conciseness or
clarity. Assertions
and conclusions
are generally
justified and
explained.
Several
mechanical
errors. Parts of
the text are
difficult
to understand.
The
text does not flow
well. Writer fails
to justify his or
her conclusions
and assertions.
Multiple
mechanical
errors. Much
of the content is
difficult to
understand.
Fails to follow
The formatting
instructions.
The text does
not flow well.
