- What new insight learned about marketing in this course is your most important take away from this class?
- What did you learn from the course that will help you prepare for your doctoral project?
- What would you, personally, do differently?
- How do you intend to apply your learning to your doctoral project?
- This is a personal reflection in which references are not required. If references are used, limit them to no more than two.
Competitive advantages
What are the primary means for gaining and sustaining competitive advantages for companies shifting downstream? Is that also the case in a circular economy? Explain and discuss these statements.