marketing plan for company NIKE
MAR 3803
MARKETING PLAN TEMPLATE
SLIDE 1 INTRODUCTION
Select a company:
Nike
Provide an Overview of the company
Name, date founded, Sales, Profit (loss), Executive Team
Stage of the company (Start-up, Growing, Maturing, Declining)
Product(s)
Marketing Goals of the company
SLIDE 2:Company Overview
Mission and vision statements
Slide 3: Market Analysis
Internal Environment
External Environment
Customer Environment
Competitive Environment
Slide 4: SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats
2 Action Plans/Strategies
Slide 5: Marketing Objectives
Specific, measurable, and time-bound goals
Examples: Increase brand awareness by 20% in the next quarter
Slide 6: Target Audience
Detailed description of your ideal customer
Buyer personas if applicable