Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

Ts1

READ THE ATTACHMENT!!

Introduction

Marketing professionals are often responsible for developing and managing products and services to meet customer needs and organizational goals. The purpose of this task is for you to demonstrate your ability to assess the strengths and weaknesses of a company’s product portfolio, identify growth opportunities in the market, and develop a go-to-market strategy for growth. For this task, you will use the information provided in the attached scenario to complete this assessment. 

Scenario

Refer to the information in the attached “Task 1 Scenario” in the Supporting Documents section below.

Requirements

 You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Tasks may 
not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).

A.  Analyze 
three aspects of Owasis Drinks Company (ODC) portfolio as it relates to market share and growth using the ODC Brand/Product Portfolio and BCG Matrix in the scenario.
 

B.  Describe a characteristic of the Natural Energy brand from the Owasis Drinks Company and 
each of its 
three energy drink competitors from the scenario for the following elements of the marketing mix, using the table in the attached “Marketing Mix Energy Drinks Characteristics” supporting document:

1.  product

2.  price

3.  place

4.  promotion
 

C.  Using the findings from parts A and B and the data provided in the scenario, do the following:

1.  Complete a SWOT analysis of the Owasis Drinks Company by describing the following:

a.  
two strengths internal to the company

b.  
two weaknesses internal to the company

c.  
two opportunities external to the company

d.  
two threats external to the company

Note: The accepted model for a SWOT analysis defines strengths and weaknesses as internal to the organization, and opportunities and threats as external to the organization.

2.  Explain how the Owasis Drinks Company can best grow its energy drink business based on the SWOT analysis.

3.  Develop a go-to-market strategy supported by the growth opportunities identified in the SWOT analysis for the energy drink business for the Owasis Drinks Company.
 

D.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
 

E.  Demonstrate professional communication in the content and presentation of your submission.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

english

We’re sorry but this app doesn’t work properly without JavaScript enabled. Please enable it to continue. MGMT 365 Chapter 5 Fall 2025 Share Thread details Share Embed Report inappropriate content Language: English (US) No results Show related comments Comments by slide Playback speed 1x (normal) Slower Faster 1x Before selecting

Introduction Paragraph

Follow this outline I. Introduction A. Hook: Have you ever bought a shirt that looked great, was super cheap and trendy at first, but then ripped or faded after just one wash? That’s fast fashion. B. Background info: Fast fashion is all about trendy clothes made really fast and sold

Developing Categories for the Literature Review

2 In this discussion topic, we will explore some resources that are designed to help students understand the concept of a  literature review. Please browse these resources and then complete the discussion post below. · the article by Debora F.B. Leite, Maria Auxiliadora Soares Padilha, Jose G. Cecatti, “Approaching Literature Review for

Introduction Paragraph

Outline of Essay    I. Introduction A. Hook: College sports bring in billions through ticket sales, merchandise, and TV deals, yet the athletes themselves rarely see direct financial benefits. B. Background Info: The NCAA currently prevents college athletes from being directly paid, though schools and networks profit heavily. Many athletes

Visual Aid

Attached Why use visual aids? Make ideas clear and understandable 1 Make a speech more interesting 2 Can help an audience remember facts and details 3 Why use visual aids Make long complicated explanations unnecessary 1 Help prove a point 2 Can add to your credibility (if used correctly) 3

FieldWork

(on file) KINESICS: the study of body motion or body behavior. In this assignment, уou will venture out into a рubliс sрaсe (i.e. a сoffee shoр, рark, mall) and observe the рeoрle around уou. Tune out what theу are saуing and then sit baсk and watсh. Take notes on what

Question

Need help with a question Stewart-Steele1 MWP #1: Profile of a Culture or Ethnic Group Weight: 20% of final grade Length and Formatting: 2-3 pages, typed, double-spaced, Black 12-point Times New Roman font, using standard MLA format. Assignment Preparation: Brainstorm about a culture or ethnic group. (Useful for Mind Map

The Six-Source ES

Writing Assignment # 2 The Six-Source Essay: Expanded Synthesis Summary of assignment · Six Source Essay-WA#2-Click on this link! Turnitin™ This assignment will be submitted to Turnitin™. Instructions Instructions You will receive a preliminary grade on your initial draft. The revision is due after receiving instructor feedback and revising the

Preparing for the Six-Source and the Synthesis of Sources

1 Week 4, Discussion 1 — Preparing for the Six-Source Essay and the Synthesis of Sources Essay (Literature Review)   Must post first. Your response to this discussion is  due by this week Friday at 11:59 PM Eastern Standard Time (EST). You are also asked to respond to at least one

W3 1

 Need help with a topic and will share with the right person. 

W3 3

 Need help with a topic and will share with the right person. 

W3 4

 Need help with a topic and will share with the right person. 

W3 2

 Need help with a topic and will share with the right person. 

Notes & Major Points

fastcompany.com What deserves to be in a design museum? Grace Snelling 5–7 minutes At the entrance of the Cooper Hewitt design museum’s latest exhibition, Acquired! Shaping the National Design Collection, two objects sit side-by-side. One is a 3D-printed model of a coronavirus particle, 2020; the other is a turquoise lotus-

Need asap.

Part A – Download the Genogram Template to create a genogram of your family of origin with the career information about your parent(s), sibling(s), aunt(s), uncle(s), and grandparent(s). Initial Post: Along with the Genogram, in your initial post, highlight any patterns of influences you notice about familial career choice along

geog

Lab 1 Using ArcGIS Online Open up a web browser go to: In the upper right corner, click Sign In, be sure to sign in to your account linked with PCC that you set up. Remember your username and password, you will use these throughout the semester. Choose Map from

MS

READ THE ATTACHED FILE!!! Introduction For this task, you will assess your personal leadership effectiveness using emotional intelligence, leadership skills, and character strengths. You will complete three self-assessments for this task: 360° Refined™ Leadership Test, CQ Pro Assessment, and VIA Character Strengths Survey. Additionally, you will write a paper assessing