Description
Please read the attached ” Guidelines & Requirements ” and please submit the proposal for VENYOU project
NOTE: This request is only for PHASE ONE.
Guidelines & Requirements
Overview:
Business Simulation: Students will create a full business plan for a new startup business, including necessary
evaluations and decisions about product design, marketing, finance, and other aspects of the business. Students
will be required to conduct thorough situation analysis, and industry and environmental analysis. The analysis
will include a variety of models, such as SWOT analysis, Porter’s Five Forces, PESTEL, Ansoff Matrix, BCG Matrix,
Balance Scorecard, and others, to identify potential strategic solutions. Students will rely on the knowledge
gained from all courses taken during their EMBA journey including economics, finance, organizational behavior,
strategic management, and more, to make strategic decisions and develop an effective and realistic business
plan.
Phase One:
please submit a proposal as attached (Phase One Proposal Simulation) to be submitted to my supervisor for his
review and approval, once it approved, we will move to Next Two.
Idea:
“VENYOU”
A Smart Platform for Booking & Managing Temporary Spaces at Major Events
“VENYOU” is a wordplay on: VENUE – event spaces. YOU – user-focused.
It means “your venue”, highlighting easy venue discovery and booking.
A digital platform that connects event organizers, brands, and entrepreneurs, allowing them to book temporary
spaces inside major events seamlessly. Instead of the traditional slow and manual process (phone calls,
paperwork, negotiations), everything is automated and digitalized, making bookings fast, efficient, and
transparent.
Length: 1 to 2 pages
It is good to take the below into consideration for the project.
Saudi Arabia is currently undergoing a transformative era marked by multiple giga projects
and major international events. The country is set to host prestigious global gatherings such
as the FIFA World Cup 2034 and Expo 2030, solidifying its position as a leading destination
for business, tourism, and cultural exchange. Additionally, groundbreaking giga projects like
Qiddiya, Diriyah, NEOM, the Red Sea Project, and others are reshaping the economic and
social landscape, creating unparalleled opportunities for investment, innovation, and
sustainable development.
With our Venyou project, we can strategically leverage these events and developments,
offering innovative solutions that enhance the experience of visitors, businesses, and
stakeholders while tapping into the immense economic potential they bring.
Phase Two:
Creating the Comprehensive and Innovative Business plan see attached to follow the structure (Phase Two
Template SIMULATION)
Please note that any progress in the project, I should share it with my supervisor to review it, it might be
adjustments/modification.
Length: 56 to 60 pages
The most important is to cover all the requirements please follow the attached for the grading (Rubric
Simulation)
Phase three:
Once the project is accepted and finalized by the supervisor, based on it we need to develop a PowerPoints &
Presentation speech.
Length:
PowerPoint: to be determine later
Presentation speech: based in the PowerPoint
The most important is to cover all the requirements please follow the attached for the grading (Rubric
Simulation)
MGT685_Simulation_EMBA
Business Plan
Proposal
Title of the Business Plan
Submitted By:
Name: _____________________________________ID number: ___________________
Degree Name: _________________Name of the College: __________________________
Couse Number and Name _____________________Submission Date: ______________________
Name of the Mentor ________________________
Note: All information required in this proposal is mandatory. Provide a brief explanation under each
section. You are not required to discuss the full-fledged plans in this proposal.
1
MGT685_Simulation_EMBA
1
Description of the Business Idea
2
Industry and Market Analysis
3
Target Customers
4
Marketing Strategy
5
Value Prepositions
6
Financial Plan
7
Operations Plan
8
Risk Management Plan
9
Future Plans
10
Project Implementation Plan/Time Frame
2
Business Plan
Business Name
Tagline/Slogan (if any)
Submitted to:
Saudi Electronic University
Master Capstone Project
MGT685
Prepared by:
Your Name
Student ID:
Mentor
Dr. ABC…
I
II
III
IV
V
VI
VII
Executive Summary
Business Description
a Overview of the Business Opportunity
b Expected Outcomes
Market Research
a Industry Analysis
i
Macro Environment
ii
Competitive Environment
iii
Strategic Partners & Stakeholders
b Customer Analysis
i
Market Segmentation
ii
Target Market
iii
Customer Needs
c Marketing Strategy
i
Product Strategy
ii
Price Strategy
iii
Promotion Strategy
iv
Place Strategy
Financial Planning
a Start-Up Costs
b Financial Projection
i
Sales Forecast
ii Expense Forecast
iii Cash Flow Forecast
iv Break-Even Analysis
c Funding Sources
Operations Plan
a Management Team
b Legal and Regulatory Requirements
c Production Plan
d Supply Chain Management
e Quality Control Plan
Risk Management Plan
a Risk Identification
b Risk Analysis
c Risk Mitigation Strategies
Conclusion
a Summary of Findings
b Lessons Learned
c Future Directions
References
Appendices
Formatting Guidelines:
Note: Use 1.5-spaced text and size 12 Times Roman font throughout the document, including
headings and subheadings.
References: APA Style.
EMBA Program – MGT685 Rubric
2022-2023_Business Administration Department
College of Administrative and Financial Sciences
Business Administration Department
Evaluation Sheet- Project- MGT685
SIMULATION
Student
Name
Supervisor Name
Student ID
Evaluator Name
CRN
Evaluation Date
Project
Title
Total Marks
/ 100
Page 1|5
EMBA Program – MGT685 Rubric
2022-2023_Business Administration Department
Weight
Items
Item Weight
Criteria/Section
Excellent
Contents
Business Concept
Market
Analysis and
Opportunity
Identification
20
✓
A clear and original business concept.
✓
The business idea is realistic for implementation
and is supported by the market research.
✓
The business idea demonstrates the potential
for commercial or social value creation.
Very
Good
Good
Poor
Very
Poor
(6.67)
(5.67)
(4.67)
(3.67)
(2.67)
Excellent
(10)
Very
Good
(8)
Good
(6)
Poor
(4)
Very
Poor
(2)
Feedback
Score
Score
Feedback
Contents
20
✓ Comprehensive and detailed analysis of the
target market which is supported by relevant data
and statistics.
✓ The competition and industry analysis are
conducted through employing various evaluation
tools.
Page 2|5
EMBA Program – MGT685 Rubric
2022-2023_Business Administration Department
Excellent
Very
Good
Good
Poor
Very
Poor
(7.5)
(6.5)
(5.5)
(4.5)
(3.5)
Excellent
Very
Good
Good
Poor
Very
Poor
(7.5)
(6.5)
(5.5)
(4.5)
(3.5)
Excellent
Very
Good
Good
Poor
Very
Poor
(7.5)
(6.5)
(5.5)
(4.5)
Score
Feedback
Score
Feedback
Score
Feedback
Contents
Financial
Analysis
15
✓
Detailed and realistic financial projections that
are well-supported and aligned with the business
idea and market analysis.
✓
Business model demonstrates how
company will make money or break even.
the
Contents
Operational
Analysis
15
✓
Thorough analysis of the operational
requirements of the business, including staffing,
resources, logistics, production, technology, and
other relevant factors.
✓
Demonstrates an understanding of the
operational challenges and opportunities of the
business.
Contents
Language and
Writing Quality
15
✓ Excellent language and writing quality that meets
(3.
5)
all requirements, including the proper use of the
provided template.
Page 3|5
EMBA Program – MGT685 Rubric
2022-2023_Business Administration Department
✓
Thorough and relevant sources are provided.
Sources are credible, reliable, and properly
cited in-text and end-text using APA format.
Contents
Excellent
(7.5)
Pitch-Deck
15
Very
Good
Good
(6.5)
(5.5)
Poor
(4.5)
Very
Poor
Score
Feedback
(3.5)
✓ The presentation was crisp yet comprehensive
covering all the essential elements of a typical
entrepreneur pitch-deck.
✓ The level to which the presenter presented the
material in a clear and structured manner,
demonstrated time management and was able to
handle the queries.
TOTAL GRADE
/100
Page 4|5
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