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Homework 1: 1 page with 2 references

Imagine you just attended either an ASCM (Association of Supply Chain Managers) or CSCMP (Council of Supply Chain Management Professionals) conference where you attended this short 3 ½ minute talk by Martha Rogers. Click to view. at: 
https://www.youtube.com/watch?v=_PgVXs6h3qc.

Sitting at your desk you are reviewing the LinkedIn profiles of two candidates that you are considering interviewing for the position of manager of the new CRM process.

The first candidate seems to be knowledgeable with current technology, an abundance of connections with technology professionals, and seems to understand the concepts of marketing and customer service. The second candidate appears to have strengths in customer service, organizational change, and strategic thinking. 

In this discussion.

1. Explain to your classmates what you would do in regards to the scenario above. You will only have time to call one of the candidates in for an interview.

2. Include the candidate you would choose and why? Be sure to justify your answer.

3.

Homework 2: 2 pages with at least 2 references

1.
Read 

Case Study on Hotel Taj.

2.
Then provide a 2 detailed description of the lessons learned from the case study and include the impact of CRM on customer loyalty in the hotel industry.

3.
Proper APA formatting required.

Homework 3: 2 pages with at least 2 references

Imagine if consumer businesses effectively linked their customer management and supply chain operations. Would it increase their customer satisfaction and profitability? Might this assist consumer businesses to achieve superior performance in sales, market share, customer service, and provide other key measures to generate higher shareholder returns? Your homework this week is to research this and find out.

Homework Directions:

1. Read 
The Future of Collaborative Customer Relationship Management: Integrating Demand and Supply Chains.

2. Provide a 2 page paper describing the challenges and benefits of integrating demand and supply chains, covered in the article.

Reference:

Module 1:  








 (attached)

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