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Select a recent (within the last three years) case involving a company that faced a significant public issue affecting its relationships with one or more stakeholder groups. This issue could be related to environmental impact, social injustices, ethical breaches, or any area that requires CSR intervention.
1. Provide a brief overview of the company and an issue it faced. Include details such as the nature of the controversy, the stakeholders involved, and the initial reactions from the company and its stakeholders.
2. List the strategies the company employed to manage the public issue and its stakeholder relationships.
3. Assess the effectiveness of these strategies in addressing the issue and mitigating negative impacts on stakeholder relationships. Consider aspects such as immediate responses, long-term solutions, communication methods, and any CSR initiatives launched in response.
4. Based on your analysis, propose alternative strategies that the company could have implemented. These alternatives should aim to manage the public issue better and improve stakeholder relationships.
5. Justify each alternative strategy by explaining how it could effectively address the public issue and lead to more positive outcomes for the company and its stakeholders. Consider the feasibility, potential impact on stakeholder trust, and alignment with CSR principles.
6. Summarize your findings and the potential benefits of your proposed alternative strategies over the ones originally used by the company. Reflect on the importance of proactive and strategic stakeholder management in corporate social responsibility.
Textbook Reference:
Lawrence, A., & Weber, J. (2023).
Business and society: Stakeholders, ethics, public policy (17th ed.). McGraw-Hill.
Requirement:
· Include an introduction and conclusion
· At least
3-page with at least
five (5) peer-reviewed references (you
must include DOI for your reference).
· You must provide TurnitIn similarity and TurnitIn AI reports.
