Assessment 2
Organizational Communication Plan
Write a 2–3 page executive summary in which you analyze operational issues, recommend best practices, identify stakeholders, and present effective strategies for communicating a strategic vision.
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Introduction
Strategic planning and management is not possible without data and the ability to analyze data and use it to drive improvement in organizational practices. For this assessment, you assume the role of a strategic planner in a healthcare organization. You have been given the task of reviewing patient survey data and presenting an executive summary that includes a plan for improvement of the patient experience. Your executive summary will include analysis of the data, best practice recommendations, description of the key stakeholders, and a plan for communicating the strategic vision across the organization.
Scenario
For this assessment, assume you are employed as a strategic planner with Metropolitan Health. Mission and vision are important to the strategic planning process of a healthcare organization.
Consider the following mission and vision statement.
·
Mission: Metropolitan Health’s mission is to be the leading provider of the highest quality of healthcare through education, research, and clinical practice.
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Vision: To be the most trusted healthcare provider of choice for patients of the Sunrise region.
You have been asked to review the most recent patient survey data and develop an executive summary that addresses the data and develops a plan for improvement. You interpret the data and find that the data from the previous 12 months of patient satisfaction surveys at Metropolitan Health indicate patients are dissatisfied with their overall patient experience. Areas identified as leading causes for dissatisfaction are related to the following:
· The inability to ask their provider questions.
· Difficulty in making appointments.
· The lack of courtesy and respect from staff.
Note: Eighty-five percent of the patients who completed the survey have been seeking services from Metropolitan Health for over three years. Sixty percent said they are not likely to recommend the facility to their friends and family.
Instructions
Use the following resource for information about how to search the Capella library and find appropriate sources to support your assessment:
·
Health Care Administration Undergraduate Program Library Guide
.
Now that you understand the data stated points, develop your executive summary that presents the following to the executive team:
· Analyze operational issues (that is, analyze the data).
· Where do the data for this scenario come from?
· If available, what other data sources would you like to consult for your analysis?
· How can these data be used to analyze operational issues for Metropolitan Health?
· What areas or themes emerge as the main issues from the data?
· How might these issues negatively impact Metropolitan Health if not addressed?
· Recommend current best practices to improve processes and solve operational issues.
· Compare and contrast best practices for improving patient satisfaction.
· Make recommendations on improving communication and reducing knowledge gaps between staff and patients.
· Describe the key stakeholders and the importance of addressing their needs.
· Describe who the stakeholders are.
· Discuss the implications of not communicating to stakeholders.
· Describe effective strategies for communicating the strategic vision of the organization to key stakeholders.
· Justify the need for the communication plan.
· Describe the approaches and tools for a health communication plan that incorporates the mission and vision.
· Describe how the communication plan will be evaluated.
Additionally, make sure you:
· Demonstrate effective communication through writing and proper use of APA style.
· Communicate in a professional and effective manner by writing content clearly and logically, with the correct use of grammar, punctuation, and spelling.
Additional Requirements
Your assessment should also meet the following requirements:
·
Structure: Assessment should be formatted as an executive summary. It is suggested that you make use of the
Communication Plan Template [DOCX]
Download Communication Plan Template [DOCX]
.
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Length: 2–3 double-spaced pages (not including the cover and reference pages).
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References: Cite at least three current scholarly or professional resources.
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Format: Use APA style for references and citations. See the
Evidence and APA
section of the Writing Center for more information.
·
Font and font size: Times New Roman, 12 point.
Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
· Competency 1: Apply theories and best practices in strategic leadership to drive improvements for healthcare systems.
· Describe the key stakeholders and the importance of addressing their needs.
· Competency 2: Apply theories and best practices in human resource and workforce management to solve organizational issues in healthcare systems.
· Analyze operational issues.
· Recommend current best practices to improve processes and solve operational issues.
· Competency 3: Analyze the components of high performance teams to enable the achievement of the departmental strategic vision.
· Describe effective communication strategies that a leader may choose to employ when communicating the strategic vision of the organization to key stakeholders.
· Competency 4: Communicate in a manner that is scholarly, professional, and respectful of the diversity, dignity, and integrity of others and is consistent with healthcare professionals.
· Communicate in a professional and effective manner by writing content clearly and logically, with the correct use of grammar, punctuation, and spelling.
· Apply APA formatting to in-text citations and references.
