Marketing Management / MGT 201

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

Department of Business Administration

College of Administrative and Financial Sciences

Assignment 1
Due Date: 1st March 2025 @ 23:59
Course Name: Marketing Management

Student’s Name:

Course Code: MGT 201

Student’s ID Number:

Semester: 2nd

CRN:
Academic Year: 2024-25

For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented; marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context
of organizations goals and strategies. CLO-1
2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and
sociological factors which influence consumer’s decision. CLO-03
3. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in
the changing global environment. CLO-04

Assignment Question(s):

Part-A:

Case Study

(6 Marks)

Read the Chapter Case Study “A Flood of Water Consumption Choices” from Chapter No- 1
“Overview of Marketing” Page: – 24 and 25 given in your textbook/E-book – “Marketing” (8th ed.)
by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
1. How does marketing impact the consumption of water, and how has this impact changed since the
mid-20th century? (2 Marks)
2. Describe three distinct target markets for drinking water. How does marketing create value for each
of these segments using the four Ps: product, price, place, and promotion? (2 Marks)
3. How has changing societal values impacted the way in which water is purchased and consumed? (2
Marks)

Part-B:

Critical thinking

(4 Marks)

1. Of the four growth strategies described in the Chapter No-2, which one you consider is the riskiest
and which one is the easiest to implement? Critically examine with the help of suitable examples.
Ch-2 (2 Marks)
2. Sustainability, health and wellness, efficient utilization and distribution of food are the various social
trends appear to be shaping consumer values in the Kingdom of Saudi Arabia and around the world.
For each of these trends, choose a retailer or service provider and critically examine that you believe
has seized the moment by grasping the importance of the trend and successfully marketing to its
customers as a result. Ch-5 (2 Marks)
Important Note:
1. Answers must be submitted without plagiarism. If more than 20% it will be marked zero.
2. Support your answers with references.
3. Minimum word limit is 150 words for each Answer.

Answers
Part-A Case Study
1. Answer Q12. Answer Q23. Answer Q3-

Part-B Critical thinking
4. Answer Q15. Answer Q2-

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