Description
Grading Criteria:
Criteria Marks
Project Report 10 marks
Presentation Slides 4 marks
Project Description
Develop a business plan for your business idea, the plan document should include:
1. Executives Summary ( 2 Mark)
a. Objectives
b. Mission
c. Keys to Success
d. Competition Analysis (minimum 2 competitors)
2. Company Summary ( 1 Mark)
a. Company Ownership
b. Company History
3. Products ( 0.5 Mark)
4. Market Analysis Summary ( 1 Mark)
a. Market Segmentation
b. Target Market Segment Strategy
5. Web Plan Summary ( 1 Mark)
a. Website Marketing Strategy
b. Development Requirements
6. Strategy and Implementation Summary ( 1.5 Mark)
a. SWOT Analysis
b. Marketing Strategy
c. Sales Strategy
7. Management Summary ( 1 Mark)
a. Personal Plan
8. Financial Summary ( 2 Mark)
a. Important Assumption
b. Breakeven Analysis
c. Projected Profit and Loss
d. Projected Cash Flow
e. Projected Balance Sheet
f. Business Current Ratio
Project
Deadline: Day 24/04/2025 @ 23:59
[Total Mark is 14]
Student Details:
CRN:
Name:
Name:
Name:
ID:
ID:
ID:
Instructions:
• You must submit two separate copies (one Word file and one PDF file) using the Assignment Template on
Blackboard via the allocated folder. These files must not be in compressed format.
• It is your responsibility to check and make sure that you have uploaded both the correct files.
• Zero mark will be given if you try to bypass the SafeAssign (e.g. misspell words, remove spaces between
words, hide characters, use different character sets, convert text into image or languages other than English
or any kind of manipulation).
• Email submission will not be accepted.
• You are advised to make your work clear and well-presented. This includes filling your information on the cover
page.
• You must use this template, failing which will result in zero mark.
• You MUST show all your work, and text must not be converted into an image, unless specified otherwise by
the question.
• Late submission will result in ZERO mark.
• The work should be your own, copying from students or other resources will result in ZERO mark.
• Use Times New Roman font for all your answers.
Description and Instructions
Pg. 01
Learning
Outcome(s): LO3
Description and Instructions
Project Instructions
The student will
utilize strong
analytical skills
and tools to
formulate an
effective
Bootstrap
business Plan on
which a small
business.
This project enables the students to integrate the covered knowledge and skills in this
course to perform as a business entrepreneur in the field of IT.
•
Total Marks = 14
Project Report
Presentation
10 marks
4 marks
•
Group Size = 3- 4 members.
•
One group member (group leader) should submit all files: Project Report and
Presentation Slides on blackboard on 24th April 2025. Marks will be given based on
your submission and quality of the contents.
Grading Criteria:
Criteria
Marks
Project Report
10 marks
Presentation Slides
4 marks
Project Description
Develop a business plan for your business idea, the plan document should include:
1. Executives Summary ( 2 Mark)
a. Objectives
b. Mission
c. Keys to Success
Description and Instructions
Pg. 02
d. Competition Analysis (minimum 2 competitors)
2. Company Summary ( 1 Mark)
a. Company Ownership
b. Company History
3. Products ( 0.5 Mark)
4. Market Analysis Summary ( 1 Mark)
a. Market Segmentation
b. Target Market Segment Strategy
5. Web Plan Summary ( 1 Mark)
a. Website Marketing Strategy
b. Development Requirements
6. Strategy and Implementation Summary ( 1.5 Mark)
a. SWOT Analysis
b. Marketing Strategy
c. Sales Strategy
7. Management Summary ( 1 Mark)
a. Personal Plan
8. Financial Summary ( 2 Mark)
a. Important Assumption
b. Breakeven Analysis
c. Projected Profit and Loss
d. Projected Cash Flow
e. Projected Balance Sheet
f. Business Current Ratio
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