see attached.
BUS 4302, Business Policy and Strategy 1
Course Learning Outcomes for Unit VIII
Upon completion of this unit, students should be able to:
6. Establish a strategic management follow-up process.
6.1 Develop a strategic plan for business performance.
6.2 Implement tools for measuring business performance.
6.3 Integrate corrective actions to increase business performance.
7. Examine the process of implementing strategies across business operations.
7.2 Examine internal and external issues facing an organization.
Required Unit Resources
Chapter 11: Global and International Issues
Unit Lesson
Overview
Welcome to our final unit for the course. During this unit, we will focus on the global impacts and issues
related to strategic management. As previously discussed, the overall health of the United States economy is
based on the global economy condition and outlook. Previous to globalization of the markets, each nation or
geographic area had its distinct market areas and rarely interacted with other markets. This has drastically
changed with the increase of air travel, communication capabilities, and overall reliance of a global-based
economy.
In 2005, Thomas L. Friedman released his book The World Is Flat: A Brief History of the Twenty-first Century.
In his book, Friedman tried to highlight the “flattening” of the world economy. His work attempts to help us
gain a greater understanding of the impact that the growing middle class is having on the worldwide economy;
Friedman discussed how the global supply/demand scenario we grew up with has changed, and he warned
about the struggles the western world will have to adjust to the changes (Friedman, 2005).
Made in Everywhere
Take a look around your house or apartment, and think about how many products are made in other countries
and shipped into the United States. Clothing is a great example of a product that is made all around the world.
Also, consider how many entities have developed, created, shipped, marketed, stored, and displayed the
product you purchased. Even though the product may have been made overseas, that product does create
and maintain jobs in the United States because of the distribution network. Take a look at the five largest
companies in each country. What would happen if these companies decided to only place their product or
service within their respective country? Would this cause severe economic losses and strategic challenges for
the companies? The consequences could be stagnant growth, overbearing competition from competing
entities, and a limited workforce.
Globalization
Many of the firms located around the world are not always considered as specific country based, but are
considered as international. Other corporations may be U.S.-based, or headquartered, entities but are
aggressively establishing themselves in the international marketplace. A recent example is Uber
Technologies based out of California, which is a company that provides a technological medium that connects
UNIT VIII STUDY GUIDE
International Issues
BUS 4302, Business Policy and Strategy 2
UNIT x STUDY GUIDE
Title
screened drivers with requesting riders. This service-based corporation has minimal overhead cost (services
only) and is rapidly expanding to other countries (David et al., 2020). Competitors, such as taxi services,
describe Uber’s platform as disruptive and not legitimate. Uber describes its service as an alternative
customer choice in a market that does not give its consumers the freedom to choose service with the ease
and reliability of a smartphone.
Corporate Taxes
Most counties have a set tax rate for doing business in their country. Existing and prospective corporations
consider these tax implications before setting up their entity in a country. The tax rates can vary throughout
the world. Rates range from 5.5% up to 50%. The United States has a medium corporate tax rate in
comparison of rates throughout the world, currently set at 21% (David et al., 2020). This rate is considered
good for some corporations, thus increasing corporate investment in the United States. Other entities see the
United States as a must-have market for their portfolio and are willing to pay almost any corporate tax rate.
Connecting the Dots
We have covered a great deal of content. This class has asked you to begin to look at your future and
strategically implement what you have learned.
As you progress in your educational and professional endeavors, consider the strategy implications of each
choice and decision you make. For example, is it realistic to try to complete an undergraduate degree in 1
year? A more realistic goal would allow 4 to 5 years to complete a program of this magnitude. Also, consider
incorporating some of the tools that we learned about during our time together. A great example is the SWOT
analysis and its practicality for major life choices. For example, if you are considering switching to a new
employer, consider the strengths, weakness, opportunities, and threats of transitioning.
In previous units, as well as in this unit, you have worked on an implementation plan for a company you
selected. Within this unit, you will gauge the outlook for your company and its prospects for the future. When
doing so, consider the previous investigation you have done for this course. If you were to combine the work
from the previous units along with what you will add from this unit, you will see the full implementation plan.
Consider how you would use plans such as this for your employer or your own business.
This is a great opportunity for you to demonstrate your understanding of the concepts of strategic
management and its application to organizations.
References
David, F. R., David, F. R., & David, M. E. (2020). Strategic management: A competitive advantage approach,
concepts and cases (17th ed.). Pearson.
Friedman, T. L. (2005). The world is flat: A brief history of the twenty-first century. Farrar, Straus & Giroux.
Suggested Unit Resources
In order to access the following resources, click the links below.
The chapter presentation below will provide you with additional information on this unit’s concepts.
Access the Chapter 11 Presentation.
Access the PDF version of the Chapter 11 Presentation.
