MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
MALPRACTICE APOLOGY ANNOTATED BIBLIOGRAPHY INSTRUCTIONS OVERVIEW The Malpractice Apology Annotated Bibliography and the Malpractice Apology Research Paper are related assignments that require you to r
MALPRACTICE APOLOGY ANNOTATED BIBLIOGRAPHY INSTRUCTIONSOVERVIEWThe Malpractice Apology Annotated Bibliography and the Malpractice Apology ResearchPaper are related assignments that require you to research the existing literature and thendevelop the information from your sources into a critical analysis and practical application. Bothyour research of the literature and the research paper will focus