Homework
BUSINESS PLAN: NAME OF COMPANY
Page 2 of 2
BUSINESS PLAN
COMPANY NAME
CITY, STATE
Prepared by:
DATE
�
I. Executive Summary
• Write an Overview of up to one page, presenting the key points of the overall Business Plan.
Address all sections of the plan in Summary fashion. This should include something from every
section.
* Note: Although the Executive Summary is the first section in your business plan, it is the last section you will write.
This works best because the Executive Summary provides an overview of your entire Business plan.
II. Organization Description
Briefly describe the Nonprofit Organization that you propose to create:
• What is the name of your nonprofit?
• Describe your nonprofit’s 501c3 status. – i.e., what kind of 501c3 will you be?
• Use the research sources below to learn more about 501c3 status:
▪
and
• What is the mission (mission statement)?
• When will your nonprofit launch?
• How many staff will you need? Provide an Organizational Chart that shows the needed positions.
Use the NPO Organizational Chart template in your Assignment 1 Resources.
• Where will your nonprofit be based (physical location)? Where will it do business (geographic area
to provide services to the beneficiaries)?
III. New Product or Service Idea
Describe your New Product or Service idea, by answering the prompts below:
• What problem does your nonprofit organization address?
• Who will be the beneficiaries from your service?
• What communities will your nonprofit organization serve?
o What is the value proposition – i.e., why would someone support your organizational
mission?
o Beneficiaries – What value are you providing to the beneficiaries?
o Donors – Why would someone support your organizational mission?
Use the research source below to learn about creating a nonprofit value proposition:
IV. SWOT Analysis
Explain the Strengths, Weaknesses, Opportunities, and Threats that affect your Business Plan, using the
prompts below:
• Why is this the right time to implement this new business or venture?
• What is distinctive, disruptive, and/or innovative about your product or service?
• Include a SWOT Analysis. Use either the SWOT Template or the SWOT Worksheet provided in
your Assignment 1 Resources.
• Be sure to provide a detailed explanation of each of the four SWOT quadrants.
V. Nonprofit Launch Strategy
• What are the key business objectives?
• What strategies would be used to meet those business objectives?
• In what time frame will the objectives be met?
• What are the key activities needed to launch the services?
• What are the key resources needed to launch the services?
• What are the distribution channels – i.e., how will the beneficiaries/customers access the services?
VI. Organizational Structure
• What type or category of nonprofit organization do you plan to create?
Research Source:
• What regulations must be complied with, or licenses required, to produce, operate, or sell the new
product or service line?
• Referring to the mission statement you provided in assignment one, what are the organizational
values? (e.g., meeting the needs of the community through excellent customer service.)
VII. Operational Strategy
An operational plan describes how your nonprofit organization plans to deliver its community-focused
activities.
• Describe the plan to manage and maintain the daily operations of the organization? (i.e., use and
roles of volunteers, times of operation)
• Describe the fundraising plans (i.e., fundraising events and/or donor focused fundraising
strategies).
• Nonprofits receive donations and/or grants based on the impacts they have in the community.
What impact metrics will be used to evaluate the impact of the programs?
VIII. Financial and Fundraising Plan
• Summary Income Statement: Create a 3- or 4-year nonprofit Profit and Loss Statement summary
for the business. (You can use the Nonprofit Proforma Spreadsheet in your Assignment 2
Resources or create your own.)
• Provide a detailed Financial Narrative explaining the research and analysis used to develop the
numbers in the Summary Income Statement.
• Provide a list of the start-up capital expenses to launch the business. (These are one-time costs
for the launch, such as buildings, inventory, and equipment, not ongoing operational expenses.)
• What changes will be made if the required levels of funding to launch the organization is not
achieved?
IX. Impact Plan
• Impact metrics are important measures for a non-profit organization. Describe your organizational
goals in terms of the impact your activities will have on the local community.
o Resource: 10 SMART Goals Examples for Small Businesses (with Template):
• Who are potential partners and what do they bring to the organization to help achieve your goals?
• How fast will you grow?
• Where do you believe you can expand your business? (i.e., geographic areas, new markets)
• How do you believe you can expand your business? (i.e., additional products and services,
mergers, new industries, etc.)
X. Leadership Team and Key Roles
• Identify the number and desired backgrounds of the Directors you plan to have on the Board of
Directors.
• Provide a list of the key management roles.
o Resource:
• For each key role, define the job requirements for the role.
▪ Note: Review your Organizational Chart, in Section II of your Plan, to be sure it is
compatible and consistent with your key management roles in this Section.
XI. Marketing Plan
• Provide a detailed marketing plan. Be sure to include your Nonprofit Marketing Goals and
Priorities, as well as your Key Message. To learn more about this topic, refer to the Nonprofit
Marketing Plan Example document in your Assignment 3 Resources.
• In your plan, show how you will incorporate “The Four Ps of Marketing.” For information on this
concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources.
References
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further
distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
