Part 1
Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time.
As a regional marketing director in the course scenario, you are tasked with designing a phased marketing strategy for reopening the park. You have already done an analysis of brand implications and discussed suitable traditional marketing methods to address the marketing needs for park reopening. As the organization has chosen a blended approach (traditional plus digital) for marketing, your CMO wants you to create a digital marketing strategy to go with the traditional marketing strategy you already determined.
Prompt
Create a narrated PowerPoint presentation to help other directors in the scenario understand the importance of digital marketing for brand awareness. Ground your responses in research and rich detail. Specifically, you need to address the following criteria:
1. How will you use digital marketing to enhance
brand awareness? (Slide 1)
2. Identify two
digital marketing methods that can be used for brand awareness and support with reasons (Slides 2–3).
· How will the identified methods help you reach the target audience?
· How will you determine the balance between the digital and traditional marketing?
· Define short-term and long-term goals for brand awareness in the digital marketing strategy.
· How will you measure the performance of your marketing efforts?
3. Use
search engine optimization (SEO) to improve search performance (Slides 4–5).
· Identify five keywords or phrases you will use to improve web search performance, and justify your strategy for keyword selection.
· How will you redesign or rewrite the content of your website to support SEO strategy?
4. Define inbound marketing and describe its efforts (Slide 6).
· How can they help in brand awareness?
· Define the required content strategy for inbound marketing.
What to Submit
Submit a PowerPoint presentation with 5–7 slides.
Note: In addition to the text on the slides, remember to include audio narration in your PowerPoint presentations to convey your information effectively. If due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.
Part 2
In describing confidence intervals on a mean, z and t intervals are frequently mentioned. How are z and t confidence intervals different? Choose one interval and give an example of how it could be applied within an operations or production environment that is different from those mentioned in the overview. Discuss and share this information with your classmates.
In responding to your peers, select responses that use a confidence interval in a scenario that is different from your own. Do you agree with the use of a z or t confidence interval in those examples? Explain your reasoning and consider how confidence intervals could be applied to the final project.
Support your initial posts and response posts with scholarly sources cited in APA style.
Part 3
A manufacturer of computer chips has a computer hardware company as its largest customer. The computer hardware company requires all of its chips to meet specifications of 1.2 cm. The vice-president of manufacturing, concerned about a possible loss of sales, assigns his production manager the task of ensuring that chips are produced to meet the specification of 1.2 cm.
Based on the production run from last month, a 95% confidence interval was computed for the mean length of a computer chip resulting in:
95% confidence interval: (0.9 cm, 1.1 cm)
1. What are the elements that the production manager should consider in determining his company’s ability to produce chips that meet specifications?
2. Do the chips produced meet the desired specifications?
3. What reasons should the production manager provide to the vice-president to justify that the production team is meeting specifications?
4. How will this decision impact the chip manufacturer’s sales and net profit?
