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SEE
Question 1
Which of the following is a communication about health or scientific data in support of
policy change, or a new or existing policy and its implementation and evaluation?
A. Community engagement
B. Policy communication.
C. Public relations
D. Regulatory agencies
Question 2
Which of the following is used to engage marginalized community in the advocacy process
by allowing new voices to be heard, and combining documentary and personal voices?
A. Photovoice.
B. Newspaper
C. Blogs
D. Radio
Question 3
Which of the following refers to “diseases or health conditions that discriminate and tend to
be more common and more severe among vulnerable and underserved populations?”
A. Health Equity
B. Health disparities.
C. Health lottery
D. Communication success
Question 4
The health communication strategies of the private sector are used for marketing context.
What are the keys to social marketing?
A. Product, price, place, and plan
B. Product, price, and place
C. Product, and promotion
D. Product, price, place, and promotion.
Question 5
Which one of the following emphasizes listening to deepen understanding?
A. Dialogue.
B. Debate
C. Dispute
D. Marketing
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Question 6
What do we mean by: the application of health communication theories, models, and
practices to programs that seek to influence the behavior and the social context of these
professionals directly responsible for administering healthcare?
A. Professional business administration
B. Professional business communication
C. Professional medical communication.
D. Professional medical insurance
Question 7
Which of the following theories addresses how new ideas, concepts, or practices can spread
within a community?
A. Health Belief Model
B. Social Cognitive Theory
C. Diffusion of Innovation Theory.
D. Theory of Reasoned Action
Question 8
What do we call emotions and feelings that people may share across different groups within
the same culture or in some cases across cultures?
A. Universal values.
B. Culture
C. Gender
D. Personal values
Question 9
Which choice is accurate in the following blank: multifaceted approaches are usually
_________than single/sporadic approaches?
A. Less effective
B. More effective.
C. Cost less
D. Less engaging
Question 10
Which of the following refers to “the path selected to reach the intended audience with
health messages and materials?”
A. Communication message
B. Communication channel.
C. Research activities
D. Communication objective
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Question 11
Which of the following refers to the ability to achieve desired outcomes with minimal time
and cost?
A. Efficiency.
B. Behavior
C. Effectiveness
D. Culture
Question 12
What does the following example refer to: “a pharmaceutical sales representative who goes
to physicians’ offices to present a product?”
A. Personal selling.
B. Provider-patient communication
C. Community dialogue
D. Counseling
Question 13
Which of the following is a public relations tool used for Mass Media Communication?
A. Radio news release.
B. Door-to-door personal selling
C. Laboratory services
D. Counseling services
Question 14
Which of the following refers to voluntary acts, such as using verbal expressions?
A. Signs
B. Symbol.
C. Sample
D. Symptoms
Question 15
What does “empowering individuals to find their own solutions, whether or not the problem
is solved” refer to?
A. Community advertisement
B. Mass media
C. Social media
D. Community mobilization.
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Question 16
Which of the following is considered an old media of mass communication?
A. Printed magazine.
B. Online journals
C. Online libraries
D. Video casts
Question 17
Which of the following is NOT a stage of the Transtheoretical Model?
A. Action
B. Contemplation
C. Decision
D. Attention.
Question 18
Which of the following is an example of invisible culture?
A. Food
B. Music
C. Values.
D. Language
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ESSAY
List 3 of the key elements -other than being evidence-based- of professional
communications programs?
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•
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Easy to implement.
Group specific.
Practical.
Provide two examples of old media?
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Entertainment.
Motion media.
Broadcast.
Radio.
Print.
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