What did you learn about marketing from this article? What concepts from Chapter 1 and the accompanying online lectures were discussed? Does a Taylor Swift album or concert ticket constitute a product? Do interactions/transactions between Taylor Swift and her fans constitute exchanges? What type of business orientation does Taylor Swift employ?
Graduate diploma management
STUDENT VERSION LEAD STRATEGIC TRANSFORMATION BSBLDR811 PROJECT PORTFOLIO Student name: Assessor: Date: Business this assessment is based on: Documents reviewed: Section 1: Preparation Provide an overview of the current situation facing the business including: The organisational mission, purpose and values Analysis of the company’s organisational objectives and identification of strategic