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Question

Using the link provided below for the topic of John Lewis’ posthumous letter, you are to listen/watch the

analysis and evaluation provided by the panel, and also listen to the audio version or read the text version of

the letter, each student is required to write a double spaced 4 page essay that will answer the questions below.

It is important to give or cite specific statements in the letter to substantiate your claim and give your own

interpretation just like the panelists did for each paragraph..

Make sure that your name is written on the cover page of your D2L Dropbox submission. Your cover page is

not part of the 4 page requirement.

Argument (e.g., Does John Lewis have a clear, controlling thesis statement? Does the thesis contain tension?)

Rhetorical Analysis (e.g., Does John Lewis clearly identify the image’s persuasive tactics? Does John Lewis

analyze why and how these tactics are persuasive for a particular audience? Who is the audience?

Audience Analysis (e.g., Does John Lewis describe the image well? Does the author cultivate a professional,

closed-form tone throughout? What was the message?)

Organization (e.g., based on listening to the panel discussion, Is the essay/letter structured logically and

persuasively? Are paragraphs linked with strong topic sentences?)

Style/Mechanics (e.g., Does John Lewis letter employ a style that is readable for the audience? Is the

document free of errors?)

Maximum Point 400

Rubric

Evaluation Criteria – Exemplar

y
Competen

t
Developin

g

Argument (e.g., Does the author have a clear,

controlling thesis statement? Does the thesis

contain tension?)

80
Points

70
Points

58
Points

Rhetorical Analysis (e.g., Does the author

clearly identify the image’s persuasive tactics?

Does the author analyze why and how these

tactics are persuasive for a particular audience?

80
Points

70
Points

58
Points

Audience Analysis (e.g., Does the author

describe the image well? Does the author cultivate

a professional, closed-form tone throughout?)

80
Points

70
Points

58
Points

Organization (e.g., Is the essay structured

logically and persuasively? Are paragraphs linked

with strong topic sentences?)

80
Points

70
Points

58
Points

Style/Mechanics (e.g., Does the author

employ a style that is readable for the audience?

Is the document free of errors?)

80
Points

70
Points

58
Points

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