see attached
This assignment will be submitted to Turnitin™.
Instructions
Assignment Breakdown: Evaluate Marketing Website
Objective: You are tasked with evaluating the website used by Kraft Foods as part
of their marketing strategy. After reviewing the website, you will write a 2-page paper
discussing how effective the site is as a marketing tool.
Step-by-Step Instructions:
1. Visit the Website:
Go to Kraft Heinz
Take your time to explore the site thoroughly. Look at the different
sections (recipes, product information, promotions, etc.) and pay
attention to how the site is designed and how it presents information to
the visitor.
2. Evaluate the Website:
Is the website hard to use or confusing in any way?
Are there any sections that feel outdated or unnecessary?
Could the website be more engaging or user-friendly?
Does the website load quickly and work well on mobile devices?
Use known criteria in your evaluation as you begin evaluating what is
working well
What could be better?
3. Write Your Paper:
Discuss both what you think works well on the site and what could be
improved.
Back up your opinions with specific examples from the website (e.g.,
“The recipe section is easy to navigate because it includes a search
feature for ingredients”).
Be specific in your evaluation. Instead of just saying something is
“good” or “bad,” explain why you think it is effective or not effective.
Length: Your paper should be 2 pages long.
Content: In your paper, make sure to: Support your evaluation with
specific examples from the website, using recognized criteria .
4. Formatting Your Paper:
Word Document: Your paper must be typed and submitted as a Word
document (no PDF or other formats).
Due on Nov 9, 2025 11:55 PM
File Name: Name your file like this: lastnamefirstinitial-MKTG600-
assignment# (For example, if your name is John Doe and this is
Assignment 1, the file should be named doej-MKTG600-
assignment1.docx).
5. Submission:
Upload your completed Word document to the ASSIGNMENT
Container (where you are submitting the assignment online).
Double-check that your file is uploaded before the deadline.
Important Reminder: Use Scholarly Research
To strengthen your analysis, it’s important to support your evaluation with scholarly
research. Incorporate at least two academic sources that discuss digital marketing
strategies, website design, or user experience. Scholarly research will provide a
theoretical foundation for your assessment and demonstrate a deeper understanding
of best practices in web design and marketing. Be sure to properly cite any sources
using APA format.
Important Notes:
Grading Criteria: You’ll be graded on the clarity of your analysis, the quality
of your writing, and how well you back up your opinions with examples from
the website.
Summary Checklist:
1. Review the website thoroughly.
2. Write a 2-page paper evaluating its effectiveness as a marketing tool.
3. Discuss what works well and what could be improved.
4. Submit your paper as a Word document with the correct file name.
5. Upload it to the assignment container before the deadline.
Course Objectives:
1. Define channel strategy
2. Design a sales management plan
