Description
-Do not solve the whole assignment, only question number 1 called “Know the Business,” which is worth 7 marks.
-The company is Sivvi.
-I want original text, no plagiarism.
Textbook
- Laudon, K., & Traver, C. (2018). E-commerce: Business, technology, society. 2018. (14th). Upper Saddle River, NJ: Pearson Prentice Hall. ISBN: 978-1-292-25170-7
College of Administrative and Financial Sciences
ECOM101 – E-commerce
E-commerce Project (Part A)
2025/2026
Submission: Thursday 25/9/2025 – 15 Marks
Requirements:
In this project, you are required to evaluate one of the websites below based on what you learn
from this course and your perspective. The evaluation will cover the different aspects of ECommerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business
situation.
Current e-commerce businesses: (choose one)
1.
2.
3.
4.
5.
6.
7.
8.
9.
The following questions require critical thinking to be answered successfully. The answers to these
questions will drive the improvement of the current e-commerce business.
1. Know the business 7 marks
▪ What is the name of the business? (Your choice)
▪ What is the idea? (The visioning process)
a. Introduce the e-commerce business you have chosen
– Provide an overview of the business idea
b. Product and type of services.
– What are the different types of products (Discuss this in more detail)? Explain
– What kinds of services does the online store provide? [Customer service, exchange
and return, delivery] (Discuss this in more detail) – Explain
▪
c. Business statement (Mission)
d. Business vision
e. Business objective
Business Model & Where is the money?
a. What type of B2C business model has (your selected business) implemented.
b. What type of revenue model has (your selected business) implemented? Give a general
idea of how the selected business generates revenues.
▪
Who and where is the target audience?
– Explain demographics, lifestyle, consumption patterns, etc.
– Try to be specific in determining “who your audience is?”, “Where your target
audience are located and what they are searching for?”.
▪
Conduct a market analysis:
– Research the market and give an idea about each point:
Size: Is the market growing, or receding in size?
Growth: Is the marketplace shifting from offline to online delivery? If so, is the
market moving toward traditional websites, mobile, and/or tablets?
Demographics: Are your potential customers talking about the products and
services you want to offer on social media? How?
Competition: You will want to make a list of the top 2 competitors and try to
describe their market share and distinguish characteristics. You need to find out
everything you can about your competitors.
▪
Describe the content of the business website:
– Describe the Static content (Logo, product details, photos) and how Static content
works?
– Describe the Dynamic content (Homepage content (Personalization), Shopping cart
and Recommendations) and how Dynamic works?
▪
Conduct a SWOT analysis for the selected website:
– Explain each point (at least three points for each) all factors must be applied to the
selected website not to the market.
▪
Develop an e-commerce presence map:
For each presence (Website, Email, social media, offline media), what activities does the
company use these platforms for? Figure 3.2
2. Explain the design of the system 4 marks
▪ Explain in detail the design of the system (business objectives, system functionality,
information provided) (at least 8 Business Objective) Table 3.2
Business Objective
System Functionality
Information provided
(Explain)
Display goods
Provide
product
information (content)
Execute a transaction
Accumulate customer
information
Provide
after-sale
customer support
Engage customers in
conversations
Coordinate
marketing/advertising
Understand marketing
effectiveness
–
What can be improved or added into the system design?
3. Explain the current business e-commerce features 2 mark
▪ What are the current website features? Provide screenshots with explanation. (at least 4)
▪ What are the mistakes/things related to the website design that annoy customers? Provide
pictures. (at least 4)
– What can you do to improve the current features on the website?
4. Explain the business e-commerce process 2 marks
▪ Explain in detail all the steps from the time user enters the website until the final user
buys a product.
– What can be improved in the process?
Project Submission:
Submission
Due Date
Point Covered
Marks
Part A
Thursday
25/9/2025
All
15
Guidelines for the assignment:
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The answer sheet must include the following:
– Cover page
– Answers
Make sure to include the cover page with all information required. TWO marks will be
deducted if there is no cover page
This is a group project (4-5 students), which is part of your course score. It requires effort,
research, and critical thinking
You are required to choose one current business from the list
Each website can be chosen by one group only
Use font Times New Roman, 12 font size
Use 1.5 line spacing with adjust to all paragraphs (alignment)
Use the footer function to insert page number
Ensure that you follow the APA style in your project and references
The minimum number of required references is 5 references using APA style
Your whole project report length should be between 1250 to 1600 words
You must check the spelling and grammar mistakes before submitting the assignment
Up to 20% of the total grade will be deducted for providing a poor structure of assignment.
Structure includes these elements paper style, free of spelling and grammar mistakes,
referencing and word count
Your file should be saved as Word Doc. [Example]: Group # – CRN – ECOM 101 – Part
A.docx
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