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وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
Department of Business Administration
College of Administrative and Financial Sciences
Assignment – 1
Marketing Management (MGT 201)
Due Date: 04/10/2025 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: First
CRN:
Academic Year: 2025-26
For Instructor’s Use only
Instructor’s Name: Dr/Mr/Ms….
Students’ Grade: Marks Obtained/Out of 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1. Recognize an understanding of the overall marketing concepts, goals and strategies within the
context of organizations goals and strategies. CLO-1
2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and
sociological factors which influence consumer’s decision. CLO-03
3. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing
in the changing global environment. CLO-04
Assignment Question(s):
Critical thinking
1. Chose any Good/Service of your choice from the local market. Using the four Ps, critically
examine how that particular Good/Service creates value for the customers. CH-1 (3 Marks)
2. From the local market choose three companies of your choice. You believe the first builds
customer value through product excellence, the second through operational excellence, and
the third through customer excellence. Justify your answers. CH-2 (3 Marks)
3. Suppose you have been hired by Dr Cafe and asked to develop a social media campaign
for a new latte it wants to introduce. The objective of the campaign is to increase awareness
and trial of this new line. By using the listen-analyze-do framework discussed in Chapter3, how would you outline this new campaign. CH-3 (4 Marks)
Additional Instructions:
1. Submit your Answers based your own understanding.
2. Answer each question not in less than 200 words.
3. Support each answer with at least two references.
Answers
1. Answer2. Answer3. Answer-
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