Welcome to week two. Now that you’ve
explored what makes a problem
worth solving, it’s time to zoom
in on who you’re solving it for and
why it matters. This week’s
assignment helps you define your
target user, the problem they face,
and the questions you’ll need to answer
to validate your idea. Every great product
starts with a clear understanding
of the user. Before you build anything,
you need to define the person experiencing
the problem and uncover what’s at stake
for them emotionally, functionally, or
socially. this assignment sets the foundation for
your customer discovery interviews in week
three you’ll write a one to two page apa
formatted word document that includes four
key parts one a clear description of your
target persona who they are and why you chose
them two a well-defined problem they face
something meaningful and specific three an
explanation of why this problem matters to
them. What’s the impact? Four. And finally,
two to three open -ended research
questions you’ll explore in your customer
interviews next week. To do well, avoid
generic answers. Be thoughtful
and specific. Think about your user’s
real-world context and pain points,
and write in a clear professional tone
using APA formatting. When you’re ready,
submit your one to two-page Word document
in Canvas. This is the first major
step in building a product that truly
meets a user need.