Welcome to week three. This week, your
goal is to step outside the building,
figuratively or literally, and
talk to real users. You’ll use what
you learn to synthesize key
patterns and insights that will guide
your product. Customer discovery is not about confirming
your idea. It’s about
challenging it. Look for the moments
when users say something unexpected
or when their actions reveal something deeper
than their words. For this assignment,
you’ll add six to eight slides to your
venture deck. You’ll summarize your research
Highlight three four key insights
And identify the most important problem and
pain points your MVP should address Use
quotes in real language Back up your insights
with what you heard Include a jobs-to-be
-done statement And identify two to four
pain points your MVP should solve This
is one of the most important moments in
your project A strong synthesis now leads
to a better MVP later
