Description
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The Assignment must be submitted on Blackboard (WORD format only) via
the allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented; marks may be reduced
for poor presentation. This includes filling in your information on the cover page.
Students must mention the question number clearly in their answers.
Late submissions will NOT be accepted.
Avoid plagiarism; the work should be in your own words. Copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answers must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism.
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
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CLO3-PLO2.2- Explain the contribution of functional, business, and corporate strategies to the competitive advantage of
the organization.
CLO4-PLO2.3-Distinguish between different types and levels of strategy and strategy implementation.
CLO6-PLO3.1-Communicate issues, results, and recommendations coherently and effectively regarding appropriate
strategies for different situations
Case study
From a real national or international market, choose an example of merger/ acquisition or any other type
of strategic alliance between two or more firms (mutual consortia, joint venture, licensing, franchising,
value-chain partnership, …), and answer the following questions: (2 marks each question).
1. What is the type of strategic alliance between your chosen firms? What are the reasons for this
alliance? Justify your answer.
2. Do you consider that this strategic relationship is successful? Why?
3. What are the different benefits (economic, commercial…) for each firm from this alliance?
4. Are the corporate cultures of these firms compatible? Which method is used to manage culture
after this strategic alliance? Argue your answer.
5. What are the main difficulties these firms face after their alliance? Suggest recommendations to
improve their competitive advantages.
Answers
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