The Executive Memo
Review the following video.
Note: I have extended the due date on this for the Thanksgiving Holiday Weekend. However, if you can front-load your week and knock it out, that would be better!
Instructions
Complete the following for this week’s assignment.
1. Listen to the video on Customer Service vs Customer Experience (Week 5 Reading and Supplemental Materials).
2. Using an organization you have been or still are affiliated with, write a one to two-page executive memo identifying at least three (3) customer or client concerns/issues that may negatively impact the digital transformation.
3. Provide a resolution to address each concern or issue. (Consult AI [such as Perplexity AI, ChatGPT, Google Gemini, Claude AI] to help develop ways to address each concern at your company.)
4. Discuss how artificial intelligence can help manage the customer experience at this company.
5. Include credible sources to support each resolution.
COMPANY: SUZANO