Description
ECOM 322: Social Media Marketing
1stSemester/2025-2026
Discussion Question
Write a report discussing the following points:
1. Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2023-2024). For each campaign:
▪ Give the reasons behind their success?
▪ What is the added value of this marketing campaign for the company/organization?
2. Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:
▪ Why did the social media marketing campaign fail?
▪ And what can we learn from them?
Notes:
▪ For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.
▪ Examples can be a profit or non-profit organization.
Presentation:
▪ Prepare a presentation answering the previous questions and what are the criteria that guide you to evaluate the campaigns?
Assignment Guidelines:
▪ This assignment is an individual assignment.
▪ All students are encouraged to use their own word.
▪ Your Assignment must include:
▪ Cover page and make sure to include the cover page with all information required. One mark will be deducted if there is no cover page.
▪ A title that well represents the content of your report.
▪ A “References” section listing all sources included. And ensure that you follow the APA style in your report.
▪ An opening paragraph.
▪ The main body of your report.
▪ Numbering of pages should be in footer.
▪ Use Times New Roman, 12 font size, 1.5line space and adjusted text.
▪ A mark of zero will be given for any submission that includes copying from other resource without referencing it.
▪ Your report length should be between 600 to 800 words.
▪ Assignment must be in word format only no PDF.
▪ Your file should be saved as: Your name – CRN – ECOM322-Discussion.doc
▪ You must check the spelling and grammar mistakes before submitting the assignment.
▪ Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
▪ The suggested duration for the presentation is 10 minutes with 5 minutes followed by Q&A.
▪ You are free to choose any slide format and you should make sure having a proper number of slides; so that you are able to finish on time (Template is attached in the blackboard).
Submission:
|
Type |
Due date |
Point covered |
Marks |
|
Report |
15/11/2024 @11:59 P.M. |
All |
10 |
|
Presentation |
Submission: due on 15/11/2024 at 11:59 PM Presentations during week 13& 14 |
All |
5 |
Note: Submission will be through the Blackboard.
Restricted – مقيد
1st Semester/2025-2026
Discussion Question
Write a report discussing the following points:
1. Two of the most creative/successful social media marketing campaigns in Saudi
Arabia (In 2023-2024). For each campaign:
▪ Give the reasons behind their success?
▪ What
is
the
added
value
of
this
marketing
campaign
for
the
company/organization?
2. Two social media marketing campaign in Saudi Arabia that failed (Last two
years). For each campaign:
▪ Why did the social media marketing campaign fail?
▪ And what can we learn from them?
Notes:
▪
For each case, provide the following information: Company Name, Campaign Name
and Social media platforms used.
▪
Examples can be a profit or non-profit organization.
Presentation:
▪
Prepare a presentation answering the previous questions and what are the criteria that
guide you to evaluate the campaigns?
مقيد- Restricted
Assignment Guidelines:
▪
This assignment is an individual assignment.
▪
All students are encouraged to use their own word.
▪
Your Assignment must include:
▪
Cover page and make sure to include the cover page with all information required.
One mark will be deducted if there is no cover page.
▪
A title that well represents the content of your report.
▪
A “References” section listing all sources included. And ensure that you follow
the APA style in your report.
▪
An opening paragraph.
▪
The main body of your report.
▪
Numbering of pages should be in footer.
▪
Use Times New Roman, 12 font size, 1.5 line space and adjusted text.
▪
A mark of zero will be given for any submission that includes copying from other
resource without referencing it.
▪
Your report length should be between 600 to 800 words.
▪
Assignment must be in word format only no PDF.
▪
Your file should be saved as: Your name – CRN – ECOM322- Discussion.doc
▪
You must check the spelling and grammar mistakes before submitting the
assignment.
▪
Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements paper style, free of spelling and
grammar mistakes, referencing and word count.
▪
The suggested duration for the presentation is 10 minutes with 5 minutes followed
by Q&A.
▪
You are free to choose any slide format and you should make sure having a proper
number of slides; so that you are able to finish on time (Template is attached in the
blackboard).
مقيد- Restricted
Submission:
Type
Due date
Point
covered
Marks
Report
15/11/2024
@11:59 P.M.
All
10
All
5
Presentation
Submission: due on
15/11/2024
at 11:59 PM
Presentations during week
13 & 14
Note: Submission will be through the Blackboard.
مقيد- Restricted
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