Description
ECOM 201 Group Presentation Instructions
Group Presentation (Due by Week 11) [10 marks]
This is a group presentation and must be done in-class or virtually using PowerPoint or any other tool. The presentation should reflect your answers and experience in Assignment 2 (the project). Please refer to the following criteria:
• Use the provided template. The group may change the style but not the number of slides or topics.
• The slides should contain the following:
o Group members’ names, IDs, and CRN
o A brief description of the virtual team
o A brief description of the used virtual tools
o A brief description of the virtual work dynamics
o A brief description of the proposed reports to the Ministry of Sports (include photos to enrich your presentation)
o Personal lessons learned, where each student describes the skills s/he acquired while working on this assignment
o Photos of the team interacting on different virtual ICT tools
• Each group has 10 minutes (8 minutes for the presentation + 2 minutes for Q&A).
• Each student presents for approximately 2 minutes to divide the time equally among group members.
• The presentation should be written and presented in English.
• Upload the slides to Blackboard under the Assignment 3 tab by the specified due date.
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1. Virtual Team
We are Team Desert Rose, focusing on Munich, Germany. Our team members and roles are:
•
Campaign Manager: Randa Alotaibi – oversees all parts, ensures deadlines.
•
Cultural Content Specialist: Alhanouf Alhujayri– researches Saudi traditions, food,
arts.
•
Marketing Strategist: Reema Almalki – plans digital and in-person promotion.
•
Logistics Coordinator: Raghad Almalki – handles venues, timing and permits.
•
Partnership Liaison: Rehab Alrashidi – builds connections with local clubs and cultural
groups.
•
Communications and media -Joud Alrefaei -manages the teams online meetings,design
visuals
Personal objectives:
•
Randa joined to gain leadership experience and learn event planning.
•
Alhanouf wants to share Saudi heritage and improve research skills.
•
Reema seeks experience in international marketing and engaging fans.
•
Raghad wants to build project‐management ability, especially in a different legal /
cultural context.
•
Rehab aims to expand networks and understand cross-cultural partnerships.
•
Joud aims to strengthen communication and media design skills.
Collective goal:
Our goal is to design a campaign that informs and excites soccer fans in Munich about Saudi
culture so that people feel welcome, curious, and appreciative of Saudi traditions when they
travel or follow FIFA 2034. Success means good attendance at events, high social media
engagement, positive feedback, and building lasting partnerships in Munich.
2. Virtual Tool
To work together virtually, we use several tools:
•
Google Meet is our main tool for video meetings. We hold a full-team meeting every
week on Monday evening (Munich time) for about 90 minutes. We also have shorter
check-ins midweek for 30 minutes if needed.
•
Notion is used for task management: we assign tasks, set deadlines, share documents
e.g. research, proposals, track progress.
•
WhatsApp is for quick updates, immediate questions, and reminders.
Features that help:
•
Google Meet’s screen sharing is helpful when presenting ideas e.g. sketches, budget
tables.
•
Notion allows everyone to see who is responsible for what, and to comment or ask
questions directly on tasks.
•
WhatsApp is light-weight it was helpful when members want to quickly give an update.
We have frequency as above: one full meeting per week, one midweek quick update. Each
meeting we record minutes: who spoke, what decisions made, tasks assigned.
Date: 10th October 2025
Time: 6:00 PM – 7:30 PM (Saudi Time)
Platform: Google Meet
Meeting Type: Weekly Virtual Team Meeting
Attendees:
•
Randa Alotaibi (Campaign Manager)
•
Alhanouf Alhujayri (Cultural Content Specialist)
•
Reema Almatroodi (Marketing Strategist)
•
Raghad Almalki (Logistics Coordinator)
•
Rehab Alrashidi (Partnership Liaison)
•
Joud Alrefaei (Communication & Media Officer)
Agenda
1. Review campaign progress and assigned tasks.
2. Discuss cultural activities and logistics in Munich.
3. Review marketing and partnership updates.
4. Plan upcoming tasks and confirm next meeting.
Google meet
Whats app screenshot
3. Virtual Work Dynamics
Creating a virtual office: We treat Notion as our shared workspace. Everyone has access. We
keep a shared calendar with deadlines. We also have a “general channel” in WhatsApp for
greetings, informal talk, to build trust.
•
Vacation or holiday time: Because members are in different places but similar time
zones, we asked early about holidays e.g. Christmas, public holidays in Germany,
Ramadan and planned around them. If someone is unavailable, others cover urgent
tasks or delay non-urgent items.
•
Communication challenges and solutions:
1. Language / clarity: Some members are less experienced in English or German
culture references. We ensured simple English in all communications, and when
using German local information, explained it clearly.
2. Time scheduling: Finding times that suit everyone was hard. We agreed on fixed
weekly slot, and midweek slot, and always send calendar invites.
3. Differences in expectations where some members preferred more structure
(detailed to-do lists), others more flexibility. We balanced by giving structured
tasks in Notion but allowing creative freedom in content design.
4. Coordination of local info for Munich because we are not all locals, getting
correct information about permits, venues, German laws was hard. The Cultural
Content Specialist and Logistics Coordinator did extra research (see papers, city
websites) to be sure.
•
We overcame problems by open communication for example if someone didn’t
understand, they asked questions we reviewed and clarified. We also shared links and
evidence to back up plans e.g. Munich event permit rules. For example, Munich
requires permits for public outdoor events, registration well in advance.
Conclude Your Reflection
Teamwork overall has been good. Each member pulled their weight, shared ideas, and
respected deadlines. We communicated openly and solved issues when they came. What we
would do better next time is start the venue and permit research earlier, get local German
contact help sooner, perhaps include someone based in Munich to give local insight.
In future, we will improve by having more frequent check-ins, better backup planning in case
someone is busy, and more peer reviewing of content. We believe this experience will help us
thrive in bigger international projects since we have learnt how to work across cultures and
time zones, manage tasks virtually, and design culturally sensitive campaigns. We are confident
that with our combined strengths, the campaign for Munich can succeed and bring positive
connection between Saudi Arabia and Germany.
Campaign Proposal
Introduction to the Campaign Plan
The proposed campaign “Saudi Spirit in Munich” will take place over five days, six months
before the FIFA 2034 World Cup.
The total estimated budget is USD 150,000, covering cultural events, logistics, marketing,
partnerships and staffing which will be distributed as below.
Category
Description
Renting
Venue & Equipment
Estimated cost USD
halls,
stages,
sound
systems, lighting, seating
40,000
Performers, art displays, traditional
Cultural Activities
costumes, materials
Saudi
Food & Catering
tasting
ads,
35,000
transportation,
storage,
delivery of materials, permits
Local
collaborations,
Staffing & Coordination
coordinators,
security, cleaning
Total Estimated Budget
15,000
sponsor
Partnerships & Networking events, small grants
Event
15,000
materials,
influencer partnerships
Local
Logistics & Transport
booths,
stations, chef demonstrations
Digital
Marketing & Promotion
cuisine
25,000
10,000
interpreters,
10,000
40,000
Planning will begin six months before the event, marketing three months before, and final
preparation one month before the start.
This budget allows us to organize attractive cultural activities that represent Saudi heritage
while following Munich’s local rules and event standards. It will also support professional
event coordination and high-quality promotion to attract soccer fans and local residents.
Cultural Activities Plan
Over five days, we propose these events:
•
Day 1: Welcome & Traditional Arts
Evening event at Marienplatz where there will have a live performance of Saudi
traditional music e.g. oud and drums, display of Saudi handicrafts such as textiles and
pottery. Local artists will be invited for fusion performances.
•
Day 2: Food & Flavours Day
Street-food festival in Viktualienmarkt or near Olympic Park which will offers dishes
like Kabsa, Mandi, Tharid, Samboosa, Saleeg. Demonstrations on how to cook them
which will include tasting stations.
•
Day 3: History & Storytelling
Exhibition at a cultural center for example Saudi history, heritage and UNESCO sites.
Also storytelling sessions, displays of traditional clothing and crafts. Comparisons with
Bavarian culture e.g. how traditions differ from food, dress and music.
•
Day 4: Youth & Football Fusion
Fan zone event such as interactive games, mini-matches, children’s football clinics
coached by Saudi coaches and photo booths with Saudi football themes.
•
Day 5: Cultural Gala & Closing
Gala event with Saudi artists, dancers, poetry. Invites to local VIPs, soccer clubs, media.
Serve Saudi cuisine banquet, closing speeches, summary of messages.
Local culture differs from Saudi culture for examole in Germany (Bavaria) has traditions like
Oktoberfest, lederhosen or dirndls, Bavarian folk music and beer halls. In Saudi culture,
traditions are more focused on hospitality, music e.g. oud, dress like thobe or abaya, no alcohol,
distinctive cuisine. Highlight these differences respectfully.
Marketing Strategy
We plan to use both digital and in-person promotion aimed at soccer fans in Munich and
surrounding areas.The goal is to raise awareness about Saudi culture and encourage
participation in large numbers
•
Digital:
We will use Instagram, TikTok, and Facebook to share short videos of Saudi music,
art, and food preparation. Paid ads will target young football fans in Munich and nearby
areas. We will also collaborate with local soccer influencers and post content on Bayern
Munich fan pages. Online event platforms such as Eventbrite and München.de will be
used for free registration.
•
In-person:
Our team will distribute flyers and posters around major public places such as the
Allianz Arena, Olympic Park, and popular sports cafés. Small booths will offer samples
of Saudi dates or sweets to attract interest. We will also organize a pre-event “fan
teaser” activity to engage people before the main campaign.
The total marketing budget is USD 35,000, which includes social media, printing, and
partnerships.
Category
Description
Paid
ads
TikTok,
Social Media Advertising
Estimated Cost (USD)
on
Instagram, 10,000
(3
months)
Content Creation & Video Short videos, photography, 8,000
Editing
design materials
Influencer Collaboration
Partnering with local soccer 7,000
bloggers and fan pages
Print Media & Flyers
Posters, brochures, banners, 5,000
public ads
On-Ground Promotion
Sampling
booths,
small 5,000
giveaways (dates, keychains,
etc.)
Total Marketing Budget
–
35,000
Logistics
Venues that will be used include Use ofnpublic squares (Marienplatz), Viktualienmarkt,
Olympic Park fan zones, cultural centers e.g. Haus der Kunst or Gasteig.
•
Timing: Evening events (5-10 pm) attract more people while food days midday to late
afternoon. Ensure no clash with major local holidays or public events. Note that Bavaria
has “quiet holidays” when entertainment has restrictions.
•
Permits and regulations: Must apply for event authorisation for public streets and
squares well in advance since Munich requires permit for events on streets and squares
and temporary food licences if serving food in public. Temporary structure rules apply
in booths, tents and stage, size & safety.
•
Other considerations such as waste management we will have separate bins and avoid
disposable plastic as per Munich rules. Noise regulations and curfewswill be observed.
Language: bilingual signage with all the three common languages for this come which
are German, English and Arabic. Safety: there will be coordination with local police or
security for safety purposes.
Partnerships
Potential collaborators:
•
Local soccer clubs: FC Bayern Munich, TSV 1860, and fan clubs. They can help
promote among fans, provide spaces, lend credibility.
•
Fan groups or ultras: These have strong networks and can help with in-person
promotion. Knowing German fan culture e.g. fanwalks and fan zones helps. Munich
has active fan zones e.g. at Olympiapark for big tournaments.
•
Cultural institutions: Munich city government (Kreisverwaltungsreferat for permits),
German cultural centers, museums, Arab cultural organizations in Germany, local
Saudi Embassy.
•
Food vendors and restaurants: Partner with local Middle Eastern and halal restaurants
to supply authentic food, possibly pop-ups.
How to get local support:
•
Offer co-branding opportunities e.g. fan clubs have their logos on posters.
•
Offer free tickets or VIP passes to prominent local influencers or clubs in exchange for
promotion.
•
Host a preview event for partners so they experience the content and feel involved.
•
Seek sponsorships locally from German companies that work abroad and cultural
NGOs.
Conclusion
In conclusion, “Saudi Spirit in Munich” offers a rich, balanced, and respectful way to share
Saudi culture through food, art, history and sport. We believe that by partnering with local
groups, respecting Munich’s laws and traditions, and using engaging marketing, we can create
positive impact and build lasting relationships.
We ask the Ministry of Sports to review this proposal, especially budget details, permit
timelines, and suggested venues. We welcome feedback on adjustments for example, whether
resources should be shifted, or whether adding more digital content would improve reach. We
are open to modifications to ensure the campaign is culturally sensitive and logistically
feasible. Thank you for considering our plan.
References
Almosafer Blog. (2023). Traditional Saudi Food: A Comprehensive Guide. From
City of Munich. (n.d.). Registration and authorisation. München.de. From
City of Munich. (n.d.). Event authorisation – Public streets and squares. München.de.
City of Munich. (n.d.). Event registration – private property and urban green spaces.
München.de.
SoccerDelirium. (2024). Germany’s Unique Fan Culture. From
TasteAtlas. (2023). The Land of Rice, Meat, and Spices: 13 Regional Dishes of Saudi Arabia.
From
ECOM 201 Group Presentation Instructions
Group Presentation (Due by Week 11) [10 marks]
This is a group presentation and must be done in-class or virtually using PowerPoint or any other
tool. The presentation should reflect your answers and experience in Assignment 2 (the project).
Please refer to the following criteria:
•
Use the provided template. The group may change the style but not the number of slides
or topics.
•
The slides should contain the following:
o
Group members’ names, IDs, and CRN
o
A brief description of the virtual team
o
A brief description of the used virtual tools
o
A brief description of the virtual work dynamics
o
A brief description of the proposed reports to the Ministry of Sports (include
photos to enrich your presentation)
o
Personal lessons learned, where each student describes the skills s/he acquired
while working on this assignment
o
Photos of the team interacting on different virtual ICT tools
•
Each group has 10 minutes (8 minutes for the presentation + 2 minutes for Q&A).
•
Each student presents for approximately 2 minutes to divide the time equally among
group members.
•
The presentation should be written and presented in English.
•
Upload the slides to Blackboard under the Assignment 3 tab by the specified due date.
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Saudi Electronic University
College of Administrative and Financial Sciences
E-commerce Department
Student Names:
Student IDs:
1.
1.
2.
2.
3.
3.
4.
4.
5.
5.
Course Title: Introduction to Virtual Management
Course Code: ECOM 201
Academic Year/ Semester: 2025/2026_1st Term
CRN: XXXXXX
Instructor Name:
Assignment: 3 Project Presentation- GROUP XXX
Student Grade:
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out of 10
Grade Level: High/ Middle / Low
2
The Virtual Team
• 1. Team Names and roles:
• 2. Team Collective goal:
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3
The Virtual Tools
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1. Name of the
tool
2.1. Name of
the tool
Usage
Usage
The Virtual Work Dynamics
2. Challenges in Virtual communication:
3. Solutions :
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4
5
The Proposed Plans to MoS | Overview 1/2
• 1.
• 2.
• 3.
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6
The Proposed Plans to MoS | Overview 2/2
• 1.
• 2.
• 3.
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Personal Lessons Learned
• 1.
• 2.
• 3.
• 4.
• 5.
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7
8
Pictures of Your Virtual TeamWork
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References
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10
Thank You!
Questions & Feedback
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