Wendy’s
Consider the fast food chain Wendy’s. Identify and describe at least 2 possible market segments that Wendy’s currently has. Describe each market segment based on 1 demographic, 1 psychographic, 1 geographic and 1 behavioral characteristic that the people in each segment have in common. Explain why you think each market segment is a viable option for Wendy’s?
Submission Instructions:
- Your initial post should be at least 200 words, formatted and cited in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points.
- I attached some notes and ideas. Doesn’t mean it has to be this but its just some thoughts.