Please see instructions, rubric and case study questionnaires attached
eTextbook: Organization Theory
& Design
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Place: Convenience 637
Promotion: Communication
Sources
Integrative Case 3.0. IKEA: Scandinavian
Style 639
Beginnings
Supplier Relationships 640
Mission and Culture
Current Challenges 641
Globalization
Behind the Curtain
Contents Bookmarks 1 Recents
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Summary of Findings 638
eTextbook: Organization Theory & Design
be emphasized as part of business planning and strategy development for firms to be
successful in international expansion.
Questions
1. How do you think it is both an advantage and a disadvantage to be as big as
Walmart when entering a foreign market?
2. What were Walmart’s assumptions about Germany, South Korea, and Japan that
turned out to be wrong? Explain.
3. What mistakes might managers make expanding internationally when applying
assumptions based on success in their home country?
4. What modes of entry did Walmart use for expanding internationally? Do you think
some modes are more likely to succeed for a huge retail company like Walmart?
Explain.
Page 638 Promotion: Communication Sources