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Walmart Failure case study 2.0

Please see instructions, rubric and case study questionnaires attached

eTextbook: Organization Theory
& Design

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Place: Convenience 637

Promotion: Communication

Sources

Integrative Case 3.0. IKEA: Scandinavian
Style 639

Beginnings

Supplier Relationships 640

Mission and Culture

Current Challenges 641

Globalization

Behind the Curtain

Contents Bookmarks 1 Recents

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Summary of Findings 638

eTextbook: Organization Theory & Design

be emphasized as part of business planning and strategy development for firms to be

successful in international expansion.

Questions

1. How do you think it is both an advantage and a disadvantage to be as big as

Walmart when entering a foreign market?

2. What were Walmart’s assumptions about Germany, South Korea, and Japan that

turned out to be wrong? Explain.

3. What mistakes might managers make expanding internationally when applying

assumptions based on success in their home country?

4. What modes of entry did Walmart use for expanding internationally? Do you think

some modes are more likely to succeed for a huge retail company like Walmart?

Explain.

Page 638 Promotion: Communication Sources 

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