For this Market Research assignment, you will be finalizing the selection of your sole proprietorship for your final Course Project. Before beginning this assignment, please read the Course Project Overview and Chapters 7, 8, 9, 10, and 15 of the Successful Business Plan textbook. Here are the steps required:
- Identify a business type that is of interest to you.
- Conduct research using the DeVry University Library to understand better the regulations and requirements necessary to open a sole proprietorship in your area of interest.
- Provide a detailed description of the product(s) or service(s) your chosen business offers to the market and answer the following questions:
- What benefits to the market does your product or service provide?
- How is your approach better than the competition?
- Submit your business idea for your final Course Project and the answers to the questions above to your professor in a 2 – 3 page paper.
This assignment is intended to finalize your business selection.
BUSN460.Peregrine.Market.Research.MAY23BUSN460.Peregrine.Market.Research.MAY23CriteriaRatingsPtsThis criterion is linked to a Learning OutcomeResearchYou must use research as described in the Week 2’s assignment Market Research to support your chosen business that will support your plan.Section A: Business Concept in the course project. Faculty will confirm research and chosen business.46 to >36.0 ptsExcellentThe student provided excellent examples and proof of research.36 to >24.0 ptsCompetentThe student provided good examples and proof of research.24 to >12.0 ptsFairThe student provided below average examples and proof of research.12 to >1.0 ptsPoorThe student did not provide examples or enough proof of research.1 to >0 ptsUnacceptableThe student does not meet this requirement.46 pts This criterion is linked to a Learning OutcomeUGB.PLO.D.RESEARCHUGB.PLO.D.RESEARCH maps to: BBUS 5. Apply comprehensive research using appropriate technologies to solve business problems in the global workforce. BSM 2. Apply comprehensive research using appropriate technologies to solve business problems in the global workforce. BSTM 1. Apply comprehensive research using appropriate technologies to solve business problems in the global workforce.threshold: 3.0 pts4 ptsExcellent: The students clearly applied research methods to evaluate and solve management issues in the global workforce.3 ptsCompetent: The student applied research methods to evaluate and solve management issues in the global workforce.2 ptsFair: The student somewhat applied research methods to evaluate and solve management issues in the global workforce.1 ptsPoor: The student poorly applied research methods to evaluate and solve management issues in the global workforce.0 ptsUnacceptable: The student’s project does not meet the PLO Assessment requirements.4 ptsTotal Points: 50