these are the links that will be used for this project: https://www.ted.com/talks/esha_chhabra_how_business_can_improve_the_world_not_just_the_bottom_line
there are two attached files as well.DescriptionFor this assignment, you will analyze a public “text” for the effectiveness of rhetorical strategiesemployed by its creators to influence their audiences. Here, “text” refers to any public visual ormultimodal presentation that includes the written word or not. (See below for suggestions.)
Purpose of the AssignmentThe purpose for writing a rhetorical analysis is to explain how an author or communicatorattempts to influence an audience and persuade them of a message and their success in doing so.In writing your analysis, you will use specific evidence from the public text to establish a claim(thesis) about the text’s rhetoric (how it persuades its readers and communicates its message) anddefend that thesis using evidence from the text and other sources.
Choosing a Text to AnalyzeConsider a text that is meaningful to you: one that might be circulating in a community youbelong to or are interested in. Think about the communities in which you participate (digital,social media, organizations, courses, workplaces), and then think about a text shared, discussed,or debated in that community. Does that text make a valid and/or effective argument? Whyor why not? What is the impact that text has on you (and other audiences) and why?You may choose to focus on visual rhetoric (images) or multimodal rhetoric (verbal, visual,auditory) with or without textual rhetoric, i.e., any sort of visual or multimodal text for whichyou can discern and discuss the argument the text is making and analyze the effectiveness of therhetorical elements being employed to make that argument.The possible choices1 of text are wide-ranging. You may choose to analyze:• A poster, political cartoon, historical• A photo or set of photos (news and arts sources)• An ad or series of ads (political ads2)• Public service announcements (PSAs)• A YouTube (or other social media) video• A music video• A print comic or a performing comedian• A TED talk (i.e., a lecture)1 Or other with instructor’s permission.2 For political ads, consider choosing one from each side and comparing and contrasting.ENGL 101 – WP2–Richardson – Spring 2024 2• A speech• A public performanceRemember, anything one person presents to the world is a rhetorical act; however, you should bepractical and consider how long of and essay can you imagine writing about the subject.
StructureYour analysis should be a minimum of 1200 words and submitted as a Word or PDFdocument. Your essay should have an introductory paragraph, a body of at least two paragraphs,and a single-paragraph conclusion. While the structure of your analysis will be dependent onyour subject and focal points of analysis, follow this organizational strategy:You must include a copy of your chosen print, visual, or multimodal text or, in the case ofweb-based images, the exact web address needed to view the image.1. Title and Introduction.Your title should be intriguing, piquing the reader’s curiosity. Since you are analyzing a specific“text,” you should include it in the title, e.g.A Rhetorical Analysis of Girls Just Want to Have FunorThe “Got Milk” Campaign Champions Industrial FarmingIn the introduction, briefly summarize the “text” and provide background or context of whereyou found the text, for whom was it designed (audience), and when was it presented (i.e., if youchose to analyze something from the past, you will need to give the historical context). In otherwords, you should explain the intended audience, message, context, exigence (kairos), andpurpose of the “text.” You should also note on the means of communication (poster, video, etc.).The thesis statement in an academic analysis usually comes at the end of the introduction. Thethesis/claim should state your main idea, connecting key rhetorical elements of your text to theireffect on the overall message or on the audience. In this case you must evaluate theeffectiveness of the rhetor’s approach, i.e., does the rhetor succeed in their attempted goal?
2. Body ParagraphsEach paragraph should have a topic sentence, i.e., a central idea that you are trying to supportwith evidence. Your paragraphs should follow an “IQE” structure. That is, you begin with anIdea, support that idea with a Quote, and then Explain why your quote supports your idea. Eachparagraph should have a topic sentence (usually the first or second sentence), i.e., the central ideathat you are trying to support with evidence from the text.Develop each point (with each element covered in a separate paragraph), with examples andillustrations (from your text) of rhetorical elements/strategies, followed by analysis of the effect of thesestrategies on your overall message or on the audience(s). This is the Idea-Quote-Explanation (IQE)paragraph structure.
3. ConclusionThe conclusion of the essay should refer back to the thesis/theme and briefly summarize yourargument’s main points. You should state clearly that you have proven your case; although, thereENGL 101 – WP2–Richardson – Spring 2024 3are some situations where resolutions are difficult to defend and a stalemate results. Lastsentences should resonate emotionally—they should stick in the reader’s mind.
4. Works CitedA works cited page must be included. You need at least two sources which you use for directquotes, paraphrasing, or summary using MLA citation format (see documents on Canvas). Oneof the sources will be the “text” you are analyzing; the other can be anything that supports yourthesis. Quotes three lines or shorter should be embedded in the text. Quotes longer four lines orlonger must be formatted as block quotes. NOTE: BLOCK QUOTES DO NOT COUNTTOWARD THE TOTAL WORD COUNT.
5. FormattingStyle must conform to MLA standards. Essays must be double-spaced, be written in Times NewRoman Font size 12. See Purdue’s OWL for complete and detailed MLA formatting guides(including a sample paper). See also “Checklist for submitting your essay” on Canvas.Evaluation Criteria• A clear main idea or thesis that goes beyond summarizing the text’s main point/messageto analyzing how the rhetorical situation (and expanded situation – including exigence,context, and means of communication) affects or impacts a message or audienceresponse. You must evaluate the effectiveness of the rhetor’s approach, i.e., does therhetor succeed in their attempted goal?• Strong support (evidence) for the main idea or thesis, with specific textual examples,quotations, and concrete illustrations from the text used to back up points and illustraterhetorical strategies and their effects.• Clear analysis of the relationship between the rhetorical strategies of the text(s) and theireffect on the communicator’s purpose, message, audience(s).• A well-structured analysis with a logical progression of points that reinforce and relateback to the main idea; paragraphs clearly unified around a particular rhetorical feature;paragraph breaks that are logical and facilitate easy reading of the project.• Use of language appropriate to the academic audience, with a relative freedom fromsentence and word-level errors.• Formal MLA format. See documentation on Canvas (“Checklist for submitting youressay”) as well as other sources (e.g., Purdue’s OWL).
