Kibata

Sign In

Our Services

Get 15% Discount on your First Order

Order Now
[rank_math_breadcrumb]

CASE1 MKT 501 Strategic Marketing BRANDING AND INNOVATION IN MARKETING Assignment Overview **Complete this Module’s Case before the Session Long Project** Identifying the Customer After determining

CASE1 MKT 501 Strategic Marketing 

BRANDING AND INNOVATION IN MARKETING

Assignment Overview

**Complete this Module’s Case before the Session Long Project**

Identifying the Customer

After determining what you are selling, the next critical part of the marketing plan is to understand to whom you are selling. Knowing your customer is essential to ensure that the company is delivering an appropriate message to the target market. Marketing success is about turning sales leads into profits. A company should focus on servicing its current customer base and attracting new customers.

Case 1 Resources

Consumer Decision Making Process (2022)Market Segmentation Examples: Target the Right Audience (2022)What is consumer segmentation? (2022) How to Get Market Segmentation Right (2022)Create the Ultimate Customer Profile in 4 Steps (2022)How To Create a Customer Profile (With Template and Example) (2022) Social media demographics to inform your brand’s strategy in 2022 (2022) 

Case Assignment

Customer Demographics

This module’s case will focus on defining your organization’s customer demographic and how to reach out to the groups. There are many free tools available to discover more about your local market in the United States.

United States Census QuickFactsEsri ZIP LookupStatista- Business Data Platform- Create a free account using your business email [email protected]. (Access to basic statistics)Consumer Market OutlookDigital Market OutlookAdvertising & Media Outlook

Company Overview

Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion:

(File attached below) from Discussion. 

  • The company name.
  • Short description of what the business does.
  • Its location (city & state).
  • Company slogan or tagline and logo.

Target Market Research

  • Deliver an overview of your local market (zip code, city, cities, or county) based on the research tools provided. (1/2 page in length) Do not copy tables or charts; describe it in writing.
  • Define your target customer demographics. Explain why this demographic profile is your primary target market. (3/4 page in length) Do not copy tables or charts; describe it in writing.
  • Select appropriate resources and conduct research on the industry or type of business. Consider trends, growth, success of local small businesses. This section should be 1 ½ pages in length and include at least three resources.

Social Media

Based on your target market, research the type of social media that would be suitable for marketing communications. Present research-supported rationale for at least two social media tools. (1 page in length)

  • Set up those two sites using the business email you created. Add social media links to your company website and share the website address.

Application

As a conclusion, discuss how the research would be used to market business locally and online. (Research Required). This section will be 1 page in length.

No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

Assignment Expectations

Use the attached APA-formatted template (MKT501 Case1) to create your submission.

  • The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

Your submission will include:

  •  cover page
  • A paper with APA citations (5 pages of content)
  • The reference list page in APA format

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Order Now

Related Questions

Pageof 3ZoomBUSI 830 Page 1 of 3 BIBLICAL, ETHICAL RESEARCH ASSIGNMENT INSTRUCTIONS OVERVIEW In this assignment, you will research Biblical, ethical research. Establishing a firm ethical foundation ba

Pageof 3ZoomBUSI 830Page 1 of 3BIBLICAL, ETHICAL RESEARCH ASSIGNMENT INSTRUCTIONSOVERVIEWIn this assignment, you will research Biblical, ethical research. Establishing a firm ethicalfoundation based on Biblical principles can reduce the researcher’s bias as well asmisrepresenting the literature and study findings. As Christians, we want to ensure we are beingobedient to God

This is a a journAl entry. No Ai or plagiarism included, pleas! Write a 525- to 700-word response to the following prompts in your journal entry: Identify Alphabet’s short-term and long-term goals.Ev

This is a a journAl entry. No Ai or plagiarism included, pleas! Write a 525- to 700-word response to the following prompts in your journal entry:  Identify Alphabet’s short-term and long-term goals. Evaluate how mergers and acquisitions in the last 3 to 5 years have contributed to Alphabet’s performance and affected

Discussion Thread: Case Study Research: Digital Considerations Types of Iterative Bounding Regarding ‘iterative bounding’, discuss the 3 types (spatial, temporal, and relational). Application of Boun

Discussion Thread: Case Study Research: Digital Considerations Types of Iterative Bounding Regarding ‘iterative bounding’, discuss the 3 types (spatial, temporal, and relational).  Application of Bounding to an Element of a Digital Case Study Design THEN show how you would apply at least 1 of these 3 types of bounding to 1 of 8

BUSI 830 Page 1 of 2 DATA GATHERING TOOLS AND ANALYSIS TECHNIQUES ASSIGNMENT INSTRUCTIONS OVERVIEW While data is information, evidence is data in support of some proposition. Collecting and analyzing

BUSI 830Page 1 of 2DATA GATHERING TOOLS AND ANALYSIS TECHNIQUES ASSIGNMENTINSTRUCTIONSOVERVIEWWhile data is information, evidence is data in support of some proposition. Collecting andanalyzing data is a major element of the work of a case study that requires severalconsiderations, such as delimitations, limitations, and assumptions; triangulation; population andsampling, etc. This

1) PERSONAL EXPERIENCE This section is intended to give you, as the applicant, the opportunity to discuss how your lived experiences, including those outside of your academic experiences, resulted in

1) PERSONAL EXPERIENCE This section is intended to give you, as the applicant, the opportunity to discuss how your lived experiences, including those outside of your academic experiences, resulted in a positive outcome that helped prepare you for this stage in your life. This section is not intended to compel

Country Project Report : FIJI Students will conduct research on an assigned country and complete a report about the country including the following information: Political environment Political system

Country Project Report : FIJI Students will conduct research on an assigned country and complete a report about the country including the following information: Political environment Political system (provide a score as well as information about the scale, state where the country lies on the continuum discussed in class, and

You will continue to use the “Repairing Customer Satisfaction” Download “Repairing Customer Satisfaction”case study to develop a hypothesis for your framed problem. This will be your first draft; you

You will continue to use the “Repairing Customer Satisfaction” Download “Repairing Customer Satisfaction”case study to develop a hypothesis for your framed problem. This will be your first draft; you will develop the final draft integrating your instructor’s feedback in the Week 6 Assignment. Instructions Based on the case study “Repairing Customer Satisfaction” Download “Repairing

Using the company Amazon.com, conduct a comprehensive analysis through the lens of strategic management. The paper should be 8–10 pages in length (not including title page and references) and incorpor

Using the company Amazon.com, conduct a comprehensive analysis through the lens of strategic management. The paper should be 8–10 pages in length (not including title page and references) and incorporate at least 10 high-quality academic or professional sources (e.g., peer-reviewed journals, credible business publications, textbooks). Using concepts and frameworks from

This is a journal entry prompt that needs to be written in your own words, no AI or Plagiarism, please ! Continuing your analysis of Alphabet, you will evaluate its strategic effectiveness, organizati

This is a journal entry prompt that needs to be written in your own words, no AI or Plagiarism, please ! Continuing your analysis of Alphabet, you will evaluate its strategic effectiveness, organizational structure, and its internal and external environment for your research journal this week. You will use your

CASE STUDY METHODOLOGY ASSIGNMENT INSTRUCTIONS OVERVIEW Researchers describe the background of the problem to define the root problem and explain the organizational consequences – this is where you wi

CASE STUDY METHODOLOGY ASSIGNMENT INSTRUCTIONSOVERVIEWResearchers describe the background of the problem to define the root problem and explain theorganizational consequences – this is where you will ‘well-define’ your case study. The problemstatement is a foundational component of the research study. In this assignment, you will beginto craft a single case

Discussion Thread: Problem Statements and Research Questions Business Problem Information A bank is experiencing a decrease in productivity. Employees appear to be stressed as a result of unmitigated

Discussion Thread: Problem Statements and Research Questions Business Problem Information A bank is experiencing a decrease in productivity. Employees appear to be stressed as a result of unmitigated job demands. Bank leaders have tried to address the issues but their efforts have had minimal positive impact. Leaders at the bank,

This is a journal entry that must be written in your own words, no ai or plagiarism included please! Instructions below: Strategic management includes an analysis of a business’s current state. Contin

This is a journal entry that must be written in your own words, no ai or plagiarism included please! Instructions below: Strategic management includes an analysis of a business’s current state. Continuing with your research of Alphabet, you will leverage the business SWOT tool to identify and drive organizational strategic

OVERVIEW OF CASE STUDIES ASSIGNMENT INSTRUCTIONS OVERVIEW Each case study type and its design are slightly different. These differences are important for researchers to consider when selecting a case

OVERVIEW OF CASE STUDIES ASSIGNMENT INSTRUCTIONSOVERVIEWEach case study type and its design are slightly different. These differences are important forresearchers to consider when selecting a case study type most appropriate for their research.Regardless of the type or design, each case study centers around its subject and object.Researchers typically build their

In a two page Word document, summarize the concepts learned in this course. Be sure to include: The role of forecasting in decision makingRisks associated with capital budgetingHow financial ratios (

In a two page Word document, summarize the concepts learned in this course.  Be sure to include: The role of forecasting in decision making Risks associated with capital budgeting How financial ratios (analysis) assist in forecasting and budgeting Challenges in budgeting and forecasting Your paper should be in APA format

You will be using the “Repairing Customer Satisfaction” Download “Repairing Customer Satisfaction”case study for all of the assignments in this course. To complete the first assignment, you will need

You will be using the “Repairing Customer Satisfaction” Download “Repairing Customer Satisfaction”case study for all of the assignments in this course. To complete the first assignment, you will need to read the case study to develop the first progress report on your findings for the CEO. You will access the case study