Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

CASE1 MKT 501 Strategic Marketing BRANDING AND INNOVATION IN MARKETING Assignment Overview **Complete this Module’s Case before the Session Long Project** Identifying the Customer After determining

CASE1 MKT 501 Strategic Marketing 

BRANDING AND INNOVATION IN MARKETING

Assignment Overview

**Complete this Module’s Case before the Session Long Project**

Identifying the Customer

After determining what you are selling, the next critical part of the marketing plan is to understand to whom you are selling. Knowing your customer is essential to ensure that the company is delivering an appropriate message to the target market. Marketing success is about turning sales leads into profits. A company should focus on servicing its current customer base and attracting new customers.

Case 1 Resources

Consumer Decision Making Process (2022)Market Segmentation Examples: Target the Right Audience (2022)What is consumer segmentation? (2022) How to Get Market Segmentation Right (2022)Create the Ultimate Customer Profile in 4 Steps (2022)How To Create a Customer Profile (With Template and Example) (2022) Social media demographics to inform your brand’s strategy in 2022 (2022) 

Case Assignment

Customer Demographics

This module’s case will focus on defining your organization’s customer demographic and how to reach out to the groups. There are many free tools available to discover more about your local market in the United States.

United States Census QuickFactsEsri ZIP LookupStatista- Business Data Platform- Create a free account using your business email [email protected]. (Access to basic statistics)Consumer Market OutlookDigital Market OutlookAdvertising & Media Outlook

Company Overview

Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion:

(File attached below) from Discussion. 

  • The company name.
  • Short description of what the business does.
  • Its location (city & state).
  • Company slogan or tagline and logo.

Target Market Research

  • Deliver an overview of your local market (zip code, city, cities, or county) based on the research tools provided. (1/2 page in length) Do not copy tables or charts; describe it in writing.
  • Define your target customer demographics. Explain why this demographic profile is your primary target market. (3/4 page in length) Do not copy tables or charts; describe it in writing.
  • Select appropriate resources and conduct research on the industry or type of business. Consider trends, growth, success of local small businesses. This section should be 1 ½ pages in length and include at least three resources.

Social Media

Based on your target market, research the type of social media that would be suitable for marketing communications. Present research-supported rationale for at least two social media tools. (1 page in length)

  • Set up those two sites using the business email you created. Add social media links to your company website and share the website address.

Application

As a conclusion, discuss how the research would be used to market business locally and online. (Research Required). This section will be 1 page in length.

No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

Assignment Expectations

Use the attached APA-formatted template (MKT501 Case1) to create your submission.

  • The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

Your submission will include:

  •  cover page
  • A paper with APA citations (5 pages of content)
  • The reference list page in APA format

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Develop an Organizational Development Report for Management During this unit, you will submit your final project. You will use the organization chosen in Unit I (The United States Army) to finalize an

Develop an Organizational Development Report for Management During this unit, you will submit your final project. You will use the organization chosen in Unit I (The United States Army) to finalize and complete the organizational development (OD) for your management team. During Unit VI, you prepared an outline of your

The topic of this essay will address the issue of variability of performance across human operators and how that variability is measured. It should reflect the results of your independent research of

The topic of this essay will address the issue of variability of performance across human operators and how that variability is measured within the army. It should reflect the results of your independent research of The United States Army. Within the essay, be sure to include the following elements: ·       

PowerPoint Presentation Restructuring Case Analysis Marriot, Tata Motors, and Sony are three major companies that have gone through a complete restructuring in some area of their organization. For thi

PowerPoint Presentation Restructuring Case Analysis Marriot, Tata Motors, and Sony are three major companies that have gone through a complete restructuring in some area of their organization. For this PowerPoint presentation, you will choose one of these companies to research. For your research, you will discover what data collection methods

Module 2 – SLPVirtue Ethics and Critical ThinkingAssignment OverviewDiversity, Inclusion, and Virtue Ethics Diversity and Inclusion (D&I) refers to organizational strategies that promote represent

Module 2 – SLPVirtue Ethics and Critical ThinkingAssignment OverviewDiversity, Inclusion, and Virtue Ethics Diversity and Inclusion (D&I) refers to organizational strategies that promote representation and participation of various groups, backgrounds, and perspectives. D&I emphasizes recognizing and valuing differences, ensuring environments where all individuals feel valued, respected, and have equal opportunities.

During this unit, we focused on the costs and benefits of human resource development (HRD) programs. These programs are often designed to help the entire organization reach its goals, but HR leaders a

During this unit, we focused on the costs and benefits of human resource development (HRD) programs. These programs are often designed to help the entire organization reach its goals, but HR leaders also create these programs to help their department to reach its goals and metrics. For this unit’s assignment,

The topic of this paper will address the issue of human resource (HR) alignment with The United States Army’s strategic plan. It should reflect the results of your independent research (US Army). In y

The topic of this paper will address the issue of human resource (HR) alignment with The United States Army’s strategic plan. It should reflect the results of your independent research (US Army). In your paper, be sure to include the elements listed below. –        Explain the payoff from enhanced selection

The topic of this essay will address the issue of variability of performance across human operators and how that variability is measured within the army. It should reflect the results of your independ

The topic of this essay will address the issue of variability of performance across human operators and how that variability is measured within the army. It should reflect the results of your independent research of The United States Army. Within the essay, be sure to include the following elements: ·       

Restructuring Case Analysis Marriot, Tata Motors, and Sony are three major companies that have gone through a complete restructuring in some area of their organization. For this PowerPoint presentatio

Restructuring Case Analysis Marriot, Tata Motors, and Sony are three major companies that have gone through a complete restructuring in some area of their organization. For this PowerPoint presentation, you will choose one of these companies to research. For your research, you will discover what data collection methods were used

Organizational Analysis and Feedback This assignment will be used as a precursor to the final project. You will continue to use the organization chosen in Unit I- US Army. To begin this assignment, yo

Organizational Analysis and Feedback This assignment will be used as a precursor to the final project. You will continue to use the organization chosen in Unit I- US Army. To begin this assignment, you will collect the necessary data in order to find out more information about the organization’s problem,

Module 2 – CaseVirtue Ethics and Critical ThinkingAssignment OverviewGenerational Ethics in Business Generational ethics influence workplace dynamics. As generations change, businesses must adapt to d

Module 2 – CaseVirtue Ethics and Critical ThinkingAssignment OverviewGenerational Ethics in Business Generational ethics influence workplace dynamics. As generations change, businesses must adapt to diverse ethical priorities, and foster cross-generational collaboration for sustainable success. Complete SLP 2 before Case 2 Case 2 ResourcesText: 5.2 Business Ethics over Time (2023)  Text: 11.1 Business Ethics

BA 504 Module Four Excel Workbook Guidelines and RubricOverview Bivariate regression analysis is an excellent tool to help you answer questions about a business. When you use bivariate analysis, you c

BA 504 Module Four Excel Workbook Guidelines and RubricOverview Bivariate regression analysis is an excellent tool to help you answer questions about a business. When you use bivariate analysis, you can discover whether there is a strong correlation between a dependent and an independent variable. In this scenario, you will

Assignment Planning for Effective Communication and Feedback Analysis You will continue to use the organization chosen in Unit I- US Army. This unit’s assignment focuses on the plan for the assessment

Assignment Planning for Effective Communication and Feedback Analysis You will continue to use the organization chosen in Unit I- US Army. This unit’s assignment focuses on the plan for the assessment and the reasons for engaging the employees during the assessment. To begin this assignment, you will describe an issue

Reflection Paper #3 : What is more important to you – a high paying career or a motivating career? Single-spaced, Between 550-600 words (no longer than 600 words and no shorter than 550 words). Essa

Reflection Paper #3 : What is more important to you – a high paying career or a motivating career? Single-spaced, Between 550-600 words (no longer than 600 words and no shorter than 550 words). Essay format- ie., not point form. However, you don’t need a thesis statement nor introduction nor conclusion. i,e. your

Prepare a full sentence outline for research paper about customer service. The outline should include a cover page and list of references. The outline should be a minimum of two double-spaced pages (n

Prepare a full sentence outline for research paper about customer service. The outline should include a cover page and list of references. The outline should be a minimum of two double-spaced pages (not counting cover and references).  The purpose of the outline is to help you establish the organization of your final

Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, cust

Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, customers, investors, and lenders. Different stakeholders have different interests, attitudes, and priorities. Effective communication ensures that they receive relevant information and develop a positive attitude to

For the marketing plan assignment you are going to develop Part C of the strategic marketing plan. Be sure you include detailed research, information, and analysis to present the assignment’s require

For the marketing plan assignment you are going to develop Part C of the strategic marketing plan.  Be sure you include detailed research, information, and analysis to present the assignment’s requirements. The strategic marketing plan should clearly state the chosen market and target audiences. Note: Information within tables can be single-spaced. The rest

Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked

Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associations. Appropriate alignment of