Topic Fast Food Market In United State
– Market Trends Analysis.
Choose any market your team would like to analyze. Students should find Economics articles from the credible sources on the current trends in any market (oil, gold, coffee, chocolate, semiconductors, cars, airline industry in specific country, hotel industry in specific town/city so on). The market can be local / national / international (the team can choose any level but keep this level consistently in the analysis).
Take the articles for 2019-2023. Time period for the analysis can differ from one poster to another. Students can choose to analyse the annual shifts / seasonal shifts / biannual shifts. It is important to keep the consistency in the time for the entire poster (i.e., same time frame both for demand and for supply as well as for the profit maximization analysis). Credible sources could be The Financial Times, New York Times, The Economist, Harvard Business Review, CNBC, HVS, Cornell Hospitality article so on.
The information that should be reflected in the project: – describe the demand shifts (positive and negative) in this market for the recent years. Estimate the PED (15 points) – describe the supply shifts (positive and negative) in this market for the recent years. Estimate the PES (15 points) – draw the graph with previous and current equilibrium in the market. What happened with equilibrium price and quantity? Show in the graph and describe. (10 points) – Analyse the competitive set more in depth (selecting the criteria for the evaluation and providing the final ranking) (30 points) 7 What will happen with the revenue and profit of one player in this market after the indicated shifts? Explain with words and graphs. Suggest some approached to maximise the profit (30 points)
– Reference list of at least 10 sources (Harvard style) and team members
The graphs can be made by hand or in any suitable application and then been copied to the assessment paper. Each poster should contain the following graphs: shifts in both supply and demand (previous and current equilibrium), profit maximization graph for one company in such market. Additionally (but not mandatory), students could make the projection for the future changes in the market in the graph and present some statistics on the market development in form of charts, figures, tables.