This assessment is the start of your Strategic Marketing Plan that will be used throughout the course. Starbucks will be the company to use for this project. While you will base your plan on this actual company, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan. Please complete the entire attached document; SWOT analysis.
It can be very easy to send the wrong message using social media. Research a company that made a serious error on social media. Explain what the error was and the repercussions it had. How would you r
It can be very easy to send the wrong message using social media. Research a company that made a serious error on social media. Explain what the error was and the repercussions it had. How would you react as a consumer? Provide an explanation in a one-page paper. This course