Using the recommendation that you provided in Milestone One, you will develop a strategy to implement the innovation and get ahead in the marketplace. Scenario You work as a middle manager for one of

Using the recommendation that you provided in Milestone One, you will develop a strategy to implement the innovation and get ahead in the marketplace.

Scenario

You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. You are now leading a cross-functional team to move forward with the company initiative. To remain a viable competitor and meet the demands of consumers’ desire for technology, the company’s chief technology officer (CTO) has decided to implement the internet of things (IoT) into its product line.

In Milestone One, you and your cross-functional team looked at risks and benefits of each innovation option, competitors in the market, and the company’s internal capability for moving forward with the innovation. After doing this analysis, you presented your recommendation to various stakeholders about how to proceed. You chose one of the following:

Design a completely new product line, based on the recent technology (discontinuous innovation)

Add recent technology features into one model and then incrementally into the broader product line (incremental innovation)

The CTO has accepted your recommendation. Now you are ready to develop a strategy for taking the innovation to market. In order to develop a strategy, you will need to look at your competitors’ relative strengths in the current marketplace, to understand how the company compares to your competitors, and to identify the total market and the market’s annual growth rate. Finally, you also need to share your thoughts on how to respond to changes in business conditions. Although no one can predict what is going to happen, it is important to think about how flexible your plan is in order to meet unexpected conditions.

Prompt

Using the recommendation you provided in Milestone One, develop a strategic plan to implement the innovation and gain competitive advantage. Use the Sales Forecast, Comparative Growth Data and Comparative Operating Statistics to complete this milestone.

Strategic Plan

Analyze the competitors’ relative strengths in the marketplace.
- Write a short paragraph describing the growth rate of each competitor. You will get the solution from the comparative growth data sheet.
- How much of the market does each competitor now own? Do you see a trend of gaining or losing market share? Present your findings using Power BI.
  - Perform your analysis for the cars and trucks category. Create pie charts using columns C and F from the comparative growth Excel sheet in Power BI.
  - Perform your analysis for the connected cars and trucks category. Create pie charts using columns H and K from the comparative growth Excel sheet in Power BI.
- Determine each competitor’s financial strength by looking at their comparative operating data.
Explain how your company’s market share compares to your competitors’.
- Is your company gaining or losing market share? Expand on the analysis done in Task 1 above and explain the major factors behind the change in market share.
- What is your company’s growth potential in the industry?
- How do your company’s financials look compared to your competitors’?
Identify future potential total available market (TAM) and growth for each chosen product/service and technology.
- What is the TAM for cars and light trucks?
- What is the TAM for IoT-connected cars and light trucks?
- What is the projected compound annual growth rate (CAGR) for cars and light trucks?
- What is the projected CAGR for IoT-connected cars and light trucks?
- Identify the fastest-growing competitor.
Identify ways to adjust if business conditions change.
- What can you do if your customers are slow to respond (buy) the innovation?
- What can you do if one competitor is overtaking all the others, including your company?
Describe the steps your company needs to take from concept outline to launch. Consider your learning from the previous two modules to ensure the steps are easy to understand for your team.
- What is the size of development that will be required?
- Will you require additional capital and personnel?
- How would you approach determining the timeline from the beginning of development until initial product launch?

What to Submit

Strategic PlanSubmit a Word document of 5 pages, devoting 1 page to each critical element described above. Include a graphic using Power BI for competitors’ relative strengths (p. 1). Place the graphic at the top of the page with bullets underneath. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.

Power BI on VDIAccess VDI using the VDI log-in process. Open Power BI in VDI and access the MBA 580 Comparative Growth Excel sheet. Save your charts as images in the OneDrive folder on VDI. Follow the MBA 580 Power BI User Manual for completing these steps.

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

MBA 687 Module Four Presentation Guidelines and RubricOverview In Milestone One, as an HR consultant, you submitted a change readiness report. While you were performing your change readiness assessmen

MBA 687 Module Four Presentation Guidelines and RubricOverview In Milestone One, as an HR consultant, you submitted a change readiness report. While you were performing your change readiness assessment, five employees from the U.S. call center quit as a group, along with the well-liked team lead. Top management is very

ETHICAL LEADERSHIP-C206 TASK ONE Introduction Leadership is often defined as the ability to influence people. An effective ethical leader guides an organization and its employees to accomplish org

ETHICAL LEADERSHIP-C206 TASK ONE Introduction Leadership is often defined as the ability to influence people. An effective ethical leader guides an organization and its employees to accomplish organizational goals. In the same vein, an unethical leader can guide an organization and its employees to act unethically, harming both the organization

Module 4 – CaseManaging ChangeAssignment OverviewChange Management Rapid technology changes in workplaces can cause stress, prompting employees to resist adopting new tools. This resistance stems from

Module 4 – CaseManaging ChangeAssignment OverviewChange Management Rapid technology changes in workplaces can cause stress, prompting employees to resist adopting new tools. This resistance stems from fear of obsolescence, disrupted routines, and perceived tool complexity. Addressing these anxieties through effective communication and training is crucial for smooth technological transitions. **Complete

HIM 500 Rubric Overview Imagine you have been contracted to consult on the recent developments at the Featherfall Medical Center. Featherfall has been struggling of late; it has had a series of proble

HIM 500 Rubric Overview Imagine you have been contracted to consult on the recent developments at the Featherfall Medical Center. Featherfall has been struggling of late; it has had a series of problems that have prompted your hiring. It has faced the following issues: Featherfall has recently violated several government

MBA 687 Guidelines and Rubric Scenario You have been contracted as an HR consultant by a U.S. LLC in Wilmington, Delaware, to solve their internal issues. This U.S. LLC is a branch of a Singaporean s

MBA 687 Guidelines and Rubric Scenario You have been contracted as an HR consultant by a U.S. LLC in Wilmington, Delaware, to solve their internal issues. This U.S. LLC is a branch of a Singaporean software solutions provider with 140 employees and $20M revenue per year. The CEO of the

MBA 645 Guidelines and Rubric Overview You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of g

MBA 645 Guidelines and Rubric Overview You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out

Purpose: This assignment is designed to help you create connections between the course material we have learned throughout Modules 2-4. Specifically, using an adaptive leadership approach, you will

Purpose: This assignment is designed to help you create connections between the course material we have learned throughout Modules 2-4. Specifically, using an adaptive leadership approach, you will pick an adaptive challenge that you want to/already are working on. You will then demonstrate your understanding of the course material by

Now that you understand the importance of recognizing ethical dilemmas when doing the work of leadership, and how essential it is to separate them from moral temptations, start thinking about an ethic

Now that you understand the importance of recognizing ethical dilemmas when doing the work of leadership, and how essential it is to separate them from moral temptations, start thinking about an ethical dilemma in one of your systems. You will apply Kidder’s nine checkpoints to the ethical dilemma of your choosing

MBA 645 Module Two Communication Plan Guidelines and RubricOverview Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typicall

MBA 645 Module Two Communication Plan Guidelines and RubricOverview Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, customers, investors, and lenders. Different stakeholders have different interests, attitudes, and priorities. Effective communication ensures that they

Part I: Choose two American international companies. The selection must be an intercultural organizations doing business in at least one foreign country. Not Cuba, North Korea, etc… In your submi

Part I: Choose two American international companies. The selection must be an intercultural organizations doing business in at least one foreign country. Not Cuba, North Korea, etc… In your submission, provide a review and arguments for and against each of the two organizations. In the conclusion of your submission, recommend which

MBA 645 Module Two Communication Plan Guidelines and RubricOverview Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typicall

MBA 687 Module Two Memo Guidelines and RubricScenario As the HR consultant contracted to resolve issues related to miscommunication and workforce discontent at the U.S. branch of the Singaporean softw

MBA 687 Module Two Memo Guidelines and RubricScenario As the HR consultant contracted to resolve issues related to miscommunication and workforce discontent at the U.S. branch of the Singaporean software solutions provider, you are expected to present a change readiness report and then submit a change management plan. You have

Purpose: Now that you understand the importance of recognizing ethical dilemmas when doing the work of leadership, and how essential it is to separate them from moral temptations, start thinking abo

Purpose: Now that you understand the importance of recognizing ethical dilemmas when doing the work of leadership, and how essential it is to separate them from moral temptations, start thinking about an ethical dilemma in one of your systems. You will apply Kidder’s nine checkpoints to the ethical dilemma of your

VAL- UP TO 6/6/2025- *** PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI IT WILL BE SCANNED* **** THIS ASSIGNMENT HAS 2 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHE

VAL- UP TO 6/6/2025- ***** PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI IT WILL BE SCANNED***** ****** THIS ASSIGNMENT HAS 2 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN COMPLETED****** PART 1- Module 1- DISCUSSION- (VAL)- HRM (HUMAN RESOURCES MANAGEMENT) Opinion Research two

Module 3 – CaseResponsible LeadershipAssignment Overview The Diverse Workplace Cultural Intelligence (CQ) drives understanding across diverse backgrounds and enhances workplace inclusion. Diversity br

Module 3 – CaseResponsible LeadershipAssignment OverviewThe Diverse Workplace Cultural Intelligence (CQ) drives understanding across diverse backgrounds and enhances workplace inclusion. Diversity brings varied perspectives, but challenges may arise from misunderstandings and biases. Inclusion, propelled by CQ, ensures diverse talents are harnessed, fostering innovation and collaboration despite inherent workplace challenges. Complete

Module 3 – SLPResponsible LeadershipAssignment OverviewCommunication Effective communication boosts productivity, fosters teamwork, reduces misunderstandings, drives employee engagement, and improves

Module 3 – SLPResponsible LeadershipAssignment OverviewCommunication Effective communication boosts productivity, fosters teamwork, reduces misunderstandings, drives employee engagement, and improves decision-making to build a successful workplace culture. **Complete SLP 3 before Case 3** Session Long Project 3 Resources 13 Strategies For Breaking Down Silos And Boosting Interdepartmental Communication (2023) How to Improve Cross-Functional

Instructions Read and write a minimum two (2) page reflection/reactive paper to the information you read in the reflect on SPORTS: Identity Theft? Using Native American Names and Images in Sports foun

Instructions Read and write a minimum two (2) page reflection/reactive paper to the information you read in the reflect on SPORTS: Identity Theft? Using Native American Names and Images in Sports found in our textbook.

VAL- UP TO 6/13/2025- *** PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI IT WILL BE SCANNED* **** THIS ASSIGNMENT HAS 4 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WH

VAL- UP TO 6/13/2025- ***** PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI IT WILL BE SCANNED***** ****** THIS ASSIGNMENT HAS 4 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN COMPLETED****** PART 1- Module 3- DISCUSSION- (VAL)- Request For Proposal (RFP) What are some