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Project Guidelines and Rubric.html
COM 449 Project Guidelines and Rubric
Competency
In this project, you will demonstrate your mastery of the following competencies:
- Evaluate the impact of government regulation and public policy on the communication profession
- Apply socially responsible practices when responding to various communication problems and scenarios
- Evaluate how ethical and legal issues impact communication messages and goals
Scenario
You work as a communication specialist for a large company that has recently been faced with a lawsuit regarding sharing private information. In light of the recent lawsuit, you have been asked to train internal staff on legal and ethical best practices for communication to reduce the likelihood of another legal battle, but also to ensure that the organization is being socially and ethically responsible in its communication practices. Your training will be reviewed by the organization’s attorney before being finalized and presented; however, the organization is confident that your expertise in media law and ethics will mean that the in-house attorney will not need to make significant changes.
Directions
Training Presentation
Based on requirements from the leadership team, develop a slideshow presentation with corresponding speaker notes that can be shared on the organization’s intranet. Specifically, you must address the rubric criteria below.
- Role of Law and Ethics in Communication: Analyze the role and value of communication law and ethical codes of conduct by addressing the following using supporting evidence:
- Enforcing Law: Describe the role of government and regulatory bodies on overseeing and enforcing law in communication.
- Societal Influence: Explain how societal changes influence law, policy, regulation, and ethics in communication using specific examples.
- Influence on Communication: Explain how law, policy, and regulation influence the way that people and organizations communicate.
- Key Laws, Policies, and Regulations: Evaluate the ways that key laws, regulations, policies, and ethical codes of conduct influence how professionals communicate by addressing the following using supporting evidence:
- Purview: Identify the level of government or regulatory body that oversees compliance of key laws, regulations, policies, and ethical codes of conduct that inform professional communication.
- Purpose: Explain the purpose of key communication-focused laws, regulations, policies, and ethical codes of conduct that protect the rights of individuals and organizations and benefit society.
- Defining Cases: Summarize the context, rulings, and legal impact of defining cases that shaped how key laws, regulations, policies, and ethical codes of conduct are enforced and interpreted.
- Repercussions: Describe possible repercussions of poor legal and ethical communication practices in organizations.
- General Best Practices: Based on the laws, policies, regulations, and codes of conduct covered in your presentation, conclude by recommending five to seven general best practices that employees can use to be effective, socially responsible professional communicators. Best practices should be comprised of the following criteria and include supporting evidence:
- Authentic: Include a brief authentic scenario for each created best practice that a professional communicator may face containing legal, regulatory, or ethical dilemmas.
- Evidenced: Incorporate evidence from credible, authoritative sources to support your created best practices.
- Actionable: Describe how your proposed best practices should be used and implemented across communication professions.
- Purposeful: Explain how each proposed best practice directly addresses at least one law, policy, regulation, or ethical code of conduct covered in the course, and provide a short explanation of how following the best practice will help professional communicators maintain compliance and avoid legal repercussion.
What to Submit
To complete this project, you must submit the following:
Slideshow Presentation
Submit a 15- to 18-slide presentation, not including title and reference slides. Sources should be cited according to APA style. Title each slide with the critical element it addresses. (See bolded terms in the prompt language.) This can be submitted using any of the tools below.
- Microsoft PowerPoint: Submit the PowerPoint file in Brightspace.
- Prezi: Add the publicaly viewable link to the top of your Speaker Notes document and add a comment to your submission telling your instructor you used Prezi.
- Canva: Add the publicaly viewable link to the top of your Speaker Notes document and add a comment to your submission telling your instructor you used Canva.
Speaker Notes
Submit your completed speaker notes using the provided
Speaker Notes Template. The speaker notes should be 450–550 words and submitted as a Word document. Sources should be cited according to APA style.
Project Rubric
| Criteria | Exemplary (100%) | Proficient (85%) | Needs Improvement (55%) | Not Evident (0%) | Value |
|---|---|---|---|---|---|
| Role of Law and Ethics in Communication: Enforcing Law | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Describes the role of government and regulatory bodies on overseeing and enforcing law in communication using supporting evidence | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining the role of government and regulatory bodies on overseeing and enforcing law or using more relevant supporting evidence | Does not attempt criterion | 10 |
| Role of Law and Ethics in Communication: Societal Influence | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains how societal changes influence law, policy, regulation, and ethics in communication using specific examples and supporting evidence | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include using specific examples and evidence to explain how societal changes influence law, policy, regulation, and ethics | Does not attempt criterion | 5 |
| Role of Law and Ethics in Communication: Influence on Communication | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains how law, policy, and regulation influence the way that people and organizations communicate using supporting evidence | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing further detail regarding how law, policy, and regulation influence the way that people and organizations communicate | Does not attempt criterion | 5 |
| Key Laws, Policies, and Regulations: Purview | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies the level of government or regulatory body that oversees compliance of key laws, regulations, policies, and ethical codes of conduct that inform professional communication using supporting evidence | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include needing to identify additional laws, regulations, policies, or ethical codes of conduct that inform professional communication and/or use more appropriate supporting evidence | Does not attempt criterion | 5 |
| Key Laws, Policies, and Regulations: Purpose | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains the purpose of key communication-focused laws, regulations, policies, and ethical codes of conduct that protect the rights of individuals and organizations and benefit society | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing more detail and/or clarity regarding the purpose of key communication-focused laws, regulations, policies, and ethical codes of conduct that protecting the rights of individuals and organizations and benefit society and/or using more appropriate supporting evidence | Does not attempt criterion | 5 |
| Key Laws, Policies, and Regulations: Defining Cases | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Summarizes the context, rulings, and legal impact of defining cases that shaped how key laws, regulations, policies, and ethical codes of conduct are enforced and interpreted using supporting evidence | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing additional pieces of key case content and/or the impact key cases had on modern enforcement and interpretation of communication law and regulation | Does not attempt criterion | 5 |
| Key Laws, Policies, and Regulations: Repercussions | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Describes possible repercussions of poor legal and ethical communication practices in organizations using supporting evidence | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing descriptions of repercussions that are more closely aligned to organizational communication | Does not attempt criterion | 5 |
| General Best Practices: Authentic | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Includes authentic scenarios that a professional communicator may face that contain legal, regulatory, or ethical dilemmas to be addressed by student-created best practices | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incorporating more workforce authentic components into created scenarios | Does not attempt criterion | 10 |
| General Best Practices: Evidenced | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Incorporates evidence from credible, authoritative sources to support created best practices | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incorporating more relevant and/or credible evidence to support created best practices | Does not attempt criterion | 10 |
| General Best Practices: Actionable | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Describes how best practices should be able to be used and implemented across communication professions | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing more detailed descriptions of how best practices can be used and/or considering more general applications to professional communication as opposed to one specific career (e.g., journalism) | Does not attempt criterion | 15 |
| General Best Practices: Purposeful | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains how each proposed best practice directly addresses at least one law, policy, regulation, or ethical code of conduct covered in the course, and provides a short explanation of how following the best practice will help professional communicators maintain compliance and avoid legal repercussion | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a stronger rationale for how each proposed best practice addresses at least one law, policy, regulation, or ethical code of conduct or that it assists in maintaining compliance | Does not attempt criterion | 15 |
| Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 5 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 5 |
| Total: | 100% |
course_documents/COM 449 Presentation Speaker Notes Template.docx
COM 449 Speaker Notes Template
Complete this template by replacing the bracketed text with the relevant information. Speaker notes for this assignment should be bulleted talking points that demonstrate your mastery of the course content and use APA style citations. Delete slides from the template as needed. Remember that the final presentation should be 15–18 slides, not including your title and reference slide.
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