Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

Final Project for Introduction to Public Relations

they’re two parts for this final. 

Lehman College

MSC 220 – Introduction to Public Relations

Spring Semester 2024

Final Examination – 100 points


Due via email Word attachment and Turnitin by 11:59 p.m., Friday, May 17.

This final examination is open book, open notes, open Blackboard, open Internet. You may use (and cite) any source except your classmates. You must answer all posted questions.

I – Critical Thinking Questions – (40 points – 20 points each – 300-word minimum
each
response) – You must answer both questions – please label and separate answers.

One) Over the past century, public relations has emerged as a respected profession and growth industry around the world. Discuss the development and practice of public relations in the United States and in other countries.

What are the key factors responsible for that growth? Is public relations really a “profession” or a common-sense routine that requires no training, knowledge or experience? What do PR practitioners and the PR industry do? What contribution to society or service to the economy do they provide, if any?

Give specific examples to back up your responses.

Two) From our discussion of public relations, would you consider a career in the public relations field? If so, what areas or specializations interest you? What do you need to do to make that a career happen?

If you are not interested in a public relations career, why do you think your peers would find this field an attractive and fulfilling career choice?

Justify your selections with relevant, concrete examples.

II – Public Relations Campaign – (40 points – 400-word minimum and
one-page release)

Using a four-step process (research-objectives-communication-evaluation), design a comprehensive public relations campaign of your own choosing. Pick any PR area – e.g. corporate, financial, non-profit, non-government, entertainment, crisis, health, government, politics, public affairs, consumer, sports, education, entrepreneurial, etc.

Develop a “new” original campaign (400-word minimum) other than the scenarios assigned for the Written Assignments, or created for Midterm Exam or your Assignment Four case study, or included in the course textbook.

In addition to discussing your campaign, write a one-page, double-spaced media/press release about one aspect of your campaign. The 400-word minimum word count is required for your campaign; your one-page media release is not included in that count.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Deliverable 2 – Develop an Advocacy Report

  Scenario You are the director of community affairs for the health lobby organization, Pathways to a Healthy America. In 2010, President Barack Obama signed the Affordable Care Act into law. As a result, millions of Americans who were previously uninsured gained access to the healthcare system. One of the

D7

Research and find any free organizational culture quiz. Some free quiz sites are provided below, but feel free to search and use your own quiz. · Culture QuizLinks to an external site. · What’s Your Organizational Culture? Links to an external site. Take the quiz and then copy/paste your results into

W2

Team Effectiveness in the Workplace Instructions Teams and their use in organizations seem to have varying degrees of success. We all know what a successful athletic team looks like. Managers often times try to translate that structure and in turn success back to the organization by organizing their employees in

4.2222

  Watch the “Lack of Commitment” video. on Youtube Post your response in a conversational tone and narrative form. When there is not a natural consensus- can you disagree as individuals and commit as a team? What Scriptures or other faith-based references support this concept? 

Virtual Teams

 What are some challenges managers face when communicating with virtual teams? 

ADD TO RESUME

KRYSTEL BERGHER PROFILE Accomplished Customer Service Expert committed to the delivery of quality service. Professional and Ethical. Seeking to assist or help a new customer service department in creating and achieving the much-needed customer service goals. CONTACT ADDRESS: 15851 Southwest 139th Place, Miami FL 33177. PHONE: 305-992-6010 EMAIL: [email protected] om

Economic & Marketing

Homework  Sustainability, Social Impact, and the Bottom Line Think about a product or service you recently purchased that originated from a company whose Mission includes a focus on sustainability or social impact. In other words, a company that “does well by doing good.“ Then read and reply to each of the prompts

BUS 3301 Unit VII Q12

Business Law BUS 3301 VII Question 12 The principal agent relationship, the employer-employee relationship, and the employer-independent contractor relationship are three types of agency relationships commonly found in business settings. Why is it important for business professionals to know what type of agency relationship they are forming?   Your response must

ITC_3303 E

Information Systems Management ITC 3301 Unit VII Essay In this final assignment, you will develop a paper that reviews some of the main topics covered in the course. Compose an essay to address the following: · Identify the components of an information system using the five-component framework and provide a

BUS 3301 Unit VII Q11

Business Law BUS 3301 VII Question 11 Have you ever bought something, paid for it, and arranged to have it delivered to you at a later date? That is a fairly typical transaction, and, under the Uniform Commercial Code (UCC), a delivery contract is created. However, it is a little

case

  1. How did Apple’s introduction of the IPhone in 2007 lead to its success over its main competitors? Think about which industries it has disrupted and how. 2. What are some the challenges facing Apple today? What should Apple do to address them? Be Specific.

Enviromental Analysis

Creating a mission vision instruction and an organizational chart Creating an Organization Chart BUS 100 Introduction to Business Organization Chart Instructions Organization Chart Create a hierarchy (think inverted tree) with the top decision maker at the top. Identify the different levels of management down to non-management roles. Determine if you

Strategic Financial Management

Project Overview: In the previous project part, you developed a flexible (flex) budget based on an unforeseen expense provided to you by your professor. For this project part, you will take things one step further by determining ways to reduce spending in different areas or aspects of your business.  Using

Strategic Financial Management

Project Overview: In the previous project part, you developed a flexible (flex) budget based on an unforeseen expense provided to you by your professor. For this project part, you will take things one step further by determining ways to reduce spending in different areas or aspects of your business.  Using

Please see attached – need in 24 hrs

Select 1 well-known business you would like to research and use as the basis for developing a marketing campaign. Refer to the following resources, as needed, for assistance selecting a business and locating information about it: · Marketing professional organizations, such as  4 A’s  website or  American Marketing Association  website  

CJ 2500 MOD 6 FINAL

INSTRUTIONS ATTACHED TOPIC TO DISCUSS How gps tracking units placed on cars can be obtained by law enforcement consistent with the 4th amendment and how such devices can help criminal investigations? Remember there must be critical analysis from you I the paper and not just a book report. Overview: A

week 3 pending

pfa TASK 1: By Tuesday Evening Reflection and Discussion Forum Week 3 Assigned Readings: Chapter 8. Understanding Markets and Industry Changes. Chapter 9. Market Structure and Long-Run Equilibrium. Chapter 10. Strategy: The Quest to Keep Profit from Eroding. Initial Postings: Read and reflect on the assigned readings for the week.