You are the newly hired Market Research Analyst for the Walser Automotive Group (www.walser.com) based out of Minneapolis. The Walser VP of Sales and Marketing has come across four reports from McKinsey Quarterly (see attached). The VP is a busy doer rising through the ranks from the sales floor right after high school. He is skeptical of the McKinsey type and their fancy ‘Mobility’s inflection point’ language. He has glanced through the reports and complains that the first three reports ‘say the same thing’. Nevertheless, he is curious, if not intrigued. Tad apprehensive. He wants you to read the reports and write him a memo-in 1000-1200 words- on what the McKinsey researchers have to say that may impact Walser’s car dealership business in the coming decades. He is all set to retire in three years, but only after settling in at Walser his two college-going daughters who have already begun rotating through the departments at this family-friendly car dealership chain……
Generation Z: Which Consumer Goods and Services Most Appeal to Them and Which Companies Are Succeeding in Selling to Them? Please write a 6-8 page essay in length double-spaced (not counting endnotes,
Generation Z: Which Consumer Goods and Services Most Appeal to Them and Which Companies Are Succeeding in Selling to Them? Please write a 6-8 page essay in length double-spaced (not counting endnotes, references and graphics) relevant to Global Megatrends, Geopolitics, & Political Economy. This essay will comprise an introduction to