Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

Marketing branding

There are three discussion topics. Choose any two topics.

Post your main topic responses by 11:59 p.m. Eastern Saturday. Make value-added reply posts to at least two of classmates by 11:59 p.m. Eastern Tuesday.  A minimum of two reply posts is required, but three or more value-added replies to classmate threads may earn maximum credit.  

Respond to each topic as a separate thread, and label your post by topic number so that it is clear which topic is being discussed.  

Supporting your views with references: 
When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response.  A minimum of two sources is required for the main topic, and for each of the reply posts.  For maximum credit, you will need three or more.  You will also need a minimum of two references to support your reply responses to classmates.  For maximum credit, you will need three or more. 

Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers. Use the marketing experts in our course content. 

See the grading rubric for specific criteria and expectations for the discussion assignment.   

TOPIC 1: Emerging Technologies PROMPT:  In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience.  Choose one of the following technologies:  

  • Artificial intelligence
  • Chatbot 
  • Extended reality
  • Voice marketing 

 Visit ANA Futures to learn about these technologies or another technology that may be new to you. Describe an experience you may have had with this technology as a consumer and how it affected your experience with a company.  TOPIC 2: Ready for Future Customers?PROMPT:  Using the product or service you selected for your written assignments, consider how will your client market this product/service to potential customers in Generations Z and Alpha?  Is your client ready to do so? 

  1. Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0.
  2. Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics.  Chapter 2 Generation Gap in Marketing 5.0 
  3. What are some changes would you recommend to reflect Gen Z and Alpha

TOPIC 3: Ready for the digital future?PROMPT:  Kotler et al. (2021) say: “In Marketing 5.0, businesses need to demonstrate to customers that the correct applications of technology may improve human happiness (p. 66).” Is your client using technology to improve human happiness? Again, using the product/service you selected for the written assignments, consider the following:

  1. How well do the technologies currently implemented by your client for this product/service address the digital divide? What changes would you recommend for the future (5-10 years)? See Chapter 4 Digital Divide in Marketing 5.0  
  2. Refer to Figure 4.2, the Technology Compass. Assess your client in the six aspects of the compass Chapter 4 Digital Divide in Marketing 5.0. How well do the technologies currently implemented by your client for this product/service provide personal, social, and experiential customer solutions?  What changes would you recommend for the future (5-10 years)? 

Rubrics

  • Discussions

Start a New Thread

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Business Finance – Management HOMEWORK

attached. Reference: David, F. R., David, F. R. & David, M.E. (2023). Strategic management: a competitive advantage approach, concepts and cases (18th ed.). Upper Saddle River: Pearson. Homework 1: PHASE 2… 5 pages (additional/continuation to the phase 1) HOMEWORK 2: 1 page with 2 references: Overview In this exercise, compare

HRM 6304 VIII J

2 Labor Relations and Collective Bargaining HRM 6304 Unit VIII Journal You have been asked to make a short speech to the executive team on how this course could help shape labor relations within the organization, including the history of the American labor movement, dispute resolutions, avoidance, models, strategies, and

ITC 5301 VIII J

2 Management Information Systems ITC 5301 Unit VIII Journal This journal measures your mastery of ULOs 2.3, 3.3, 3.7, and 5.5. Reflect on how you can apply the concepts learned in this course in your future professional, personal, or academic pursuits. Given the ubiquity of global corporations in the current

Tesla

  Step 1 Review the Strategic Management: A Competitive Advantage Approach, Concepts, and Cases textbook and find and study the case information about your selected company. List the firm’s strengths, weaknesses, opportunities, and threats. Consider both internal and external factors when compiling your list. Go to that firm’s website and

Logistics Discussion 3

BUSI 615 Discussion Assignment Instructions You will complete 4 Discussions over the duration of this course. These Discussions will cover the following topics: · Manufacturing Resource Planning · Enterprise Resource Planning · Logistics Information Systems · Implementation of a Logistics System Each will be completed over a period of 2

EXP A3

A2 is a completed assignment. A2 has to be reviewed in order to complete A3.  Student Name: firstName lastName [A3 – Assignment 3] Create Personas and User Stories based on your interview. This is another application of the Empathize step in the Design Thinking framework. Here, you restate or depict

Business Finance – Accounting Week Two Assignment 3. See Instructions

Top of Form Assignment 3: Dissect Bonds and Stocks BOOK LINK: Corporate Finance: A Focused Approach Michael C. Ehrhardt; Eugene F. Brigham https://bookshelf.vitalsource.com/reader/books/9798214584249/epubcfi/6/2[%3Bvnd.vst.idref%3Dcover-page]!/4/2[cover-page]/6[EYBS9QXYGD16YZT2E049]/2%4051:2 I will message the username and password for access to the book. Top of Form Hide Assignment Information Instructions Instructions · Textbook Chapter 5: Question 5-1 (p. 226),

Business Finance – Accounting Week Two Assignment 4. See Instructions

Top of Form Assignment 4: Define Capital Budgeting BOOK LINK: Corporate Finance: A Focused Approach Michael C. Ehrhardt; Eugene F. Brigham https://bookshelf.vitalsource.com/reader/books/9798214584249/epubcfi/6/2[%3Bvnd.vst.idref%3Dcover-page]!/4/2[cover-page]/6[EYBS9QXYGD16YZT2E049]/2%4051:2 I will message the username and password for access to the book. Instructions Chapter 9: Mini-case a. through l. only (p. 404 – 405).  Complete the above textbook

HRM 6304 VII E

2 Labor Relations and Collective Bargaining HRM 6304 Unit VII Essay As the corporate labor relations lawyer for a European car manufacturer, building a new facility in Middle Valley, Tennessee, you have been asked by corporate management to draft a position paper regarding the labor relations process at the new

ITC 5301 VII PPP

Printed by: [email protected]. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher’s prior permission. Violators will be prosecuted. Printed by: [email protected]. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher’s

DEFM200

see attached. Instructions: Research the library and select articles published in 2024 and 2025. Elaborate on the methods used in the federal government acquisition process for products and services.  Provide details on how each phase in the federal government acquisition process is accomplished: · Contract pre-award · Contract award ·

BUSINESS MANAGEMENT GREAT WORK, ON TIME, NO PLAGARISM,

Tutor Business Response 2 Respond JD ( MO MORE THAN 160-200 WORDS I’ve chosen to discuss insider trading for this week’s post. Insider trading occurs when an individual buys or sells securities based on tangible, non-public information obtained from a position of trust or access. It is illegal because it

Unit 5

See Attached Purpose · Apply knowledge of funding sources and financial data from the organization’s Form 990 to create a budget. · Develop a narrative explanation of the budget. · Address reporting and board oversight responsibilities, KPIs, and sustainability. Task You will research your nonprofit’s financial data the Wounded Warrior

Accounting Project

Based on the information provided below, complete a 2025y Form 1040 and any supporting schedules/forms for Bob and Melissa Grant. You should complete this tax return manually using the forms available from the IRS website, www.irs.gov. You may not use software to assist in preparing the forms. You may find

Interdisciplinary Research Question

The instructions are all attached. Interdisciplinary Research Question Assignment Instructions Overview You will write your Interdisciplinary Research Question for approval and provide an explanation of why you selected this question. Your Interdisciplinary Research Question should be complex in that it requires insights from two disciplines (these should be your two

Logistics 3

see attached BUSI 615 Integrated Learning Project Assignment Instructions Overview The integrated learning assignment is a series of 6 assignments and a final course consolidated submission. All assignments and the compilation of the final consolidated submission is managed as an individual assignment. Purpose The purpose of the ILP is for

Total Quality Management 3

see attached  BUSI 616 Customer Satisfaction Assignment Instructions Review the assigned readings and reflect on who the customer is within your selected organization. Is importance placed on satisfaction on both the internal and external customer? How are the needs of both internal and external customers identified? Who is empowered in

1-1 Discussion: Introduction and Selection of Organizations

 lect two to three organizations for consideration for your capstone project’s feasibility study. Provide a brief descriptive background and a general financial overview of each organization. For the financial overview, locate up-to-date financial information and copy and paste the information into your post. Then discuss why you feel each organization