Select a company that is in the S&P 100 and compute its after-tax cost of debt. You may want to focus on firms that have publicly traded bonds to utilize the methods we have covered in the
lecture notes. Then discuss where you see the after-tax cost of debt go in the next 18 months.
Personal Brand
Platform for your Personal Brand r this portion; bullets can be used to help structure) Think • Core purpose • Core values • Ethical frame • Value proposition Feel • Brand personality • Enthusiasm (loyalty & engagement) Say Brand identity elements (name, logo, tagline, jingle, color, cartoon character, etc.)