MGT SLP 4 -42

Module 4 – SLP

PERSUASION

For this assignment, review the basic concepts of argument as discussed by Oswald et al. (2022); persuasion as discussed in Schachter (2021) or Nijssen et al. (2023); or Sadamali Jayawardena, Traichon, Quach, Razzaq, & Behl, (2023); and propaganda discussed in Trimble (2021). Make sure you are clear on the distinction between argument, persuasion, and propaganda.

Once you have finished reviewing the background materials, think about communication you share with others during your time spent at work and home. People all communicate through a variety of modes and methods, such as through social media, telephone, email, sign language, and face-to-face conversations. After reviewing some communication examples online or in person, write a 2- to 3-page paper, which means not less than 2 full pages, with a minimum of two scholarly sources (citing and referencing) addressing the following questions:

1.
Describe a communication example that you have seen that is best described as propaganda (Trimble, 2021). In addition to describing the communication, explain why you think this was propaganda rather than argumentation (Oswald, et al., 2022) or persuasion (Schachter, 2021; Nijssen et al., 2023).

2.
Now find a communication example that you think is a good example of argumentation (Oswald, et al., 2022) or persuasion (Schachter, 2021; Nijssen et al., 2023).

3.
Next, find a communication example that is best defined as persuasion and best fits the concepts of persuasion discussed in (Schachter, 2021 or Nijssen et al., 2023). Explain why you think this communication best fits the definition of persuasion rather than propaganda (Trimble, 2021) or argumentation (Oswald, et al., 2022).

4.
Last, determine which of the three examples do you think best influenced someone? Explain why you selected that example.

5.
What would you change about the two examples you did not select in Question 4?

SLP Assignment Expectations

·
SLP assignments are to be prepared in Microsoft Word and should be 2 to 3 pages in length in addition to a cover page (course name and number, module number, session name, student name, and date prepared) and reference list (double-spaced, 12 pt. type, Times New Roman font) with a 3- to 4-sentence introduction, a body that contains a properly formatted heading and discussion for each of the 3 questions, and a 3- to 4-sentence conclusion. Use Trident University International’s cover page and the present the reference list page in APA format, current edition and contain 2 scholarly references (high quality journal articles or textbooks)..

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Assignment content should include a brief introduction to the assignment, background information about the organization being studied, and discussion in terms of the concepts or theories being applied in the assignment.

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Use headings and subheadings to improve presentation values.

·
Include both a References page and in-text citations. Attention is to be given to citing sources of information in-text as well as in the References page at the end of the paper. Citation and reference style instructions are available at 





 , Trident University’s Introduction to 


APA Style, 7th edition


 , or at APAstyle.org.

·
Submit your report in the SLP dropbox for this module on or before the date due, as indicated in the TLC Homepage.

·
Since you are engaging in research, be sure to cite and reference the sources in APA format current edition. The paper should be written in the third person; this means words like “I,” “we,” and “you” are not appropriate. For more information, see 


Differences Between First and Third Person


.

Submit the paper through the appropriate Dropbox by the due date. Your submission will be graded with the assignment’s grading rubric.

Module 4 – Background

PERSUASION

Required Reading

To introduce yourself to the topic of this module, let’s first take a look at the following regarding the work of Robert Cialdini:

Schachter, H. (2021, November 4). Six ways to better understand influence and persuasion: Robert Cialdini offers six universal principles for marketing, negotiating and dealing effectively with colleagues. 
The Globe and Mail (Online). Available in the Trident Online Library.

Now take a look at this more recent readings to further expand your knowledge of persuasion:
 
Nijssen, S. R. R., Müller, B. C. N., Gallinat, J., & Kühn, S. (2023). Applying persuasive messages to reduce public outdoor smoking: A pseudo‐randomized controlled trial. 
Applied Psychology: Health and Well-being, 15(1), 3-5. Open Access. Available in the Trident Online Library.

Oswald, S., Lewiński, M., Greco, S., & Villata, S. (2022). The pandemic of argumentation. 
Springer Nature. DOAB. Available in the Trident Online Library.

Sadamali Jayawardena, N., Thaichon, P., Quach, S., Razzaq, A., & Behl, A. (2023). The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review. 
Journal of Business Research, 160, 113739.  Available in the Trident Online Library.

Trimble M. (2021). Propaganda. 
The Ulster Medical Journal, 90(3), 133–134. Open Access. Available in the Trident Online Library.

Finally, note that for the SLP you will have to write your own persuasive memo. The above readings will give you an overview of the basic concepts of persuasion.

Optional Reading

Halttu, K., & Oinas-Kukkonen, H. (2022). Susceptibility to social influence strategies and persuasive system design: Exploring the relationship. 
Behaviour & Information Technology, 41(12), 2705-2726.  (see Related Work) Available in the Trident Online Library.

Heller, R., & Hobbs, R. (2021). Understanding propaganda: A conversation with Renee Hobbs. 
Phi Delta Kappan, 102(5), 33-37. Available in the Trident Online Library.