Marketing research is conducted to collect, record, analyze, and interpret data relative to your business market and product category. Global market research is done with the same purpose; however, the scope of the research is for organizations conducting business on a worldwide scale.
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Now that you have explored where and how healthcare services are provided to the under/uninsured homeless population in your community, consider yourself a part of the leadership structure of the largest healthcare system in your community. You are tasked with developing a strategic plan for the healthcare system to develop