Paper Introduction: Will you select a franchise (brand)? Yes or no? Why, or why not? If not, will you go for an independent property instead? What is the name of the independent lodging facility? Will this independent facility be similar to an existing brand (in other words, similar to a lodging facility you like or are interested in)? Once selected, give a detailed review of your proposed lodging facility. APAformat
PART ONE
- Decide and describe what type of operating segment your hotel will operate under.
- Establish a target market. What analytical, demographic, and psychographic segmentation factors did you use in establishing your target market?
- Select an actual geographic location and target market. Give an explanation of why you selected the geographic location and target market. Give a complete description of the geographic location you selected.
- What are some of the current opportunities and issues that your geographic market possesses?
- Evaluate your actual competition (strengths and weaknesses).
- Establish a marketing plan for how you will attract your target market.
- How many rooms will your hotel have? Describe the types of rooms and the decor and furnishings you will use. Why did you choose the number of rooms and the decor and furnishing? How did your decisions relate to your target market?
- Develop and describe the hotel’s departments that will support the operations of the hotel.
Part Two separate word doc
- Select and describe the specific amenities that will help distinguish your hotel’s brand.
- Describe how the experience economy, service, and product will be established.
- What type of management organization will your hotel possess? Why did you select this type of management organization?
- What type of security features will your hotel have? Describe how you will implement and manage the security features you selected for your hotel.
- How will you manage the following hotel revenue management controls ADR, occupancy rate, and REVPAR? How will you control rate allocations, allocation controls, and availability controls to maximize your yield management and improve your revenue management?
- (This will be considered the summary.) How will all of this hopefully turn a profit after several years in business?
Organization and CohesivenessA quality paper will include an introduction based upon a well formed paper topic. The logical order of the content will be derived from best practices in preparing this paper listed in instructions. The content will be properly subdivided into sections derived from this document.10 ptsFull Marks0 ptsNo Marks10 ptsThis criterion is linked to a Learning OutcomeAPA FormatUse APA format including title page, headings, double space, correct font size, and reference page. A quality paper will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.10 ptsFull Marks0 ptsNo Marks10 ptsThis criterion is linked to a Learning OutcomeContentA quality paper will have significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged. A quality project will employ sound use of reasoning and logic to reinforce conclusions.
