The three parts of the overall marketing plan that will be completed this week are Marketing Strategies, Timeline for Completion, and Measuring Results. Please thoroughly addresses the following components and support them with sources you locate during your research for the assignment.
- What are some of the specific strategies you will use to promote the team? Please list and explain a minimum of five (5) marketing strategies based on what you’ve learned about the Charles Town area. While contemplating marketing options, please be sure to consider how each strategy could be measured for success. In other words, there must be a minimum of one measurement tool for each marketing strategy. For example, since most marketing plans have expanded past the use of a simple website presence, lets use an organization website as an example. If creating a new website was your marketing strategy, it could be measured in several ways. This includes total number of hits, the number of times your keys words show up in web searches, etc. Since the use of websites was used as an example here, it may not be one of the five marketing strategies incorporated into your assignment.
- Please provide a proposed timeline, in a list format, for the implementation of your recommendations. In other words, how long will it take from the time the announcement is made to bring the team to Charles Town, until opening day? What are the sequence of things that must happen with proposed dates?
- How will the results of implementing the marketing plan and strategies be measured for success? Please provide a measurement tool for each of the five marketing strategies you proposed.
Please create a PowerPoint presentation covering the areas listed above for presentation to the City Council of Charles Town, WV. Please be sure to review the PowerPoint Presentation Do’s and Don t’s document that is attached. Remember, the PowerPoint must be in bullet format and must include a notes section in a separate PDF or WORD document. The notes section should be a summary of the bullet points in your presentation, such that if you were unable to make the presentation, someone else could make the presentation for you by reading what you’ve written in the notes section. Remember, you will be handing this to the president and board of trustees for review. Be sure to carefully proof your work.
Length of this section of your marketing plan: This assignment should be approximately 10-12 PowerPoint Slides (not including title page and references).
Submission Instructions: Since this assignment completes your marketing plan, all four sections should be submitted together in one file in order of completion. Please include a title slide that includes your name and the assignment topic, as well as a reference slide at the end of your PowerPoint presentation which includes a minimum of ten (10) scholarly sources. Don’t forget that every source should be correctly cited throughout your presentation on the appropriate slide. Most important, in order to maximize available points, all of the feedback you received from your instructor in assignments from Week 2, Week 3, and Week 5 should be incorporated into your final submission. Since each of the four assignments you completed during the class ranged from 10-12 slides per assignment, your final marketing plan should contain approximately 40-48 slides, plus your title slide and references.
