Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

consumer Segmentation analysis

Best way to present a PowerPoint?

Purpose: The purpose of this assignment is to assess your understanding and comprehension of targeted customers through the attitudes, beliefs, motives, and decisions that underlie consumer behavior. Your goals are to 1) analyze a product or service using PRIZM, 2) answer the following questions below, and 3) present your answers in a video presentation through Microsoft PowerPoint. Be sure to review the 

Tips for Recording Your Presentation without an Audience
 video before submission.

Resources and Helpful Links:

·

Microsoft PowerPoint recording instructionsLinks to an external site.

·

PRIZM
 Claritas Zipcode Look Up website

·

USM APA tutorial 
and USM Writing Center – You will need to cite your resources in APA format

·

Purdue OWL APA
 resource

· Grammarly to improve your quality of writing

Instructions:

An analysis of a product or service will be constructed using consumer segmentation tools (e.g., PRIZM) to provide solutions to which target market to consider. The segmentations should be 
consistent with your product or service and target market. Using Microsoft PowerPoint, you will answer the following questions below and analyze the segments you identified for your product/service. Your quality of writing and oral communication skills will be assessed including reference to theories and concepts you have learned and APA formatting.

Tasks to Complete:

·
First, select a local product or service that exists only in Mississippi but you think could expand into other states.

·
Second, answer the following questions regarding your selected product/service.

· Provide a brief introduction of the company  and its 
current target market (include any demographic, geographic, and psychographic information).

· Utilize 

PRIZM
 Claritas Zipcode Look Up and enter the zip code of where your selected company is located. Review the top segments in your area.

· Next, identify three potential segments to expand into other states, describe each segment, 
AND explain why these three segments were chosen. Include the three new zip codes, cities and states, and the name of the segments.

· Then provide a recommendation of the best segment and city/state of the three to expand into 
AND explain why. 
At a minimum, you must reference the theories and concepts you have learned related to consumer lifestyles, psychographics, and demographics in Chapter 6.

· Include the infographics provided by PRIZM to enhance your recommendation.

· Create your PowerPoint slides (
no more than five slides excluding title and reference pages) with the information above.

· Last, 
record a 2-minute (max) video presentation in your PowerPoint slides analyzing the product/service and its segmentation using Microsoft PowerPoint. Your video and the PowerPoint slides should be recorded on one screen.

·
Presentation attire is required.

·
Eye contact with camera.

·
Record in a quiet room with bright lighting. Have lighting in front of you (no windows behind you).

·
Practice your presentation before recording.

·
Do not read off slides. Present as if you are in a meeting or classroom.

· Upload and submit your PPT file as your 
Firstname_Lastname_Segmentation to Canvas by the due date.

As a reminder, you are strongly encouraged to use Grammarly to assess your quality of writing before submission.

·

· You should score 
at least an 85 on Grammarly for your assignment.

· Refer to the syllabus regarding Tips on Using Grammarly. Make changes as necessary. Grammarly is not perfect. Use common sense.



Here is an example of a PowerPoint presentation of a consumer segmentation analysis with Scuba Steve.


Actions

Previous
Next

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

BUSINESS MANAGEMENT GREAT WORK, ON TIME, NO PLAGARISM,

TUTOR ASSIGNMENT AND DISCUSSION 2 THIS IS A WORD TEMPLATE WITH SETTINGS AND DIRECTIONAL LANGUAGE TO ASSIST YOU. REMOVE/REPLACE INSTRUCTIONAL LANGUAGE FOR YOUR ACTUAL PAPER INCLUDING THIS NOTICE! Title Page (HEADING CENTERED ON PAGE) Title of Paper Your Name Course Assignment University Professor Date Title of Paper [first paragraph is

ITC 5301 III CS

Printed by: [email protected]. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher’s prior permission. Violators will be prosecuted. Printed by: [email protected]. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher’s

wk 3 Perry

Perry Part A (This assignment has two parts. Do both parts according to the directions) Crating a Persuasive Message A persuasive message is a form of communication designed to influence an audience’s thoughts, feelings, or actions regarding an idea, product, service, or cause. It’s about moving people to adopt a

The Impacts of Illness

Please respond to the following: Based on the readings and video this week, discuss how viral or other illnesses (excluding COVID-19) impact your local community and what is done to mitigate the illnesses and impacts. Be sure to respond to at least one of your classmates’ posts.

Discussion

Please follow the directions for the discussion post. Purpose The purpose of this discussion is to demonstrate your understanding of the concepts and topics presented in this unit. Task Read the following article, “ A Fair Price for Cedar Fair” to answer the discussion questions. Answer the following questions: 1.

HRM 6304 V DB

2 Labor Relations and Collective Bargaining HRM 6304 Unit V Discussion Board Assume that labor and management are negotiating a labor agreement. The wage spread becomes an issue of disagreement. Management wants a wider wage spread, and the union wants a smaller wage spread. Why should management be cautious about

ITC 5301 II DBR2

2 Management Information Systems ITC 5301 Unit III Case Study This case study measures your mastery of ULOs 1.1, 2.1, 2.2, 3.1, 4.1, 5.1, and 7.1. It is important to understand what information systems are and why they are essential for running and managing a business. It is also important

DB 2 GSM

See attached Unit II DB GSM Your initial post should be at least 300 words in length. Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material. Select a firm with global operations. Provide

Organization principle

Please see attached rubric and instruction BMAL 710 Bible and Organizations Assignment Instructions Overview The Word of God instructs us “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the

D2

 >  Watch the following TedTalks video:  LinkLinks to an external site. ( to an external site.) (6:29 mins).  >  Create a post to provide a brief response to the following questions: 1. How can the information in the video be applied to adult learning? 2. Would this type of learning process

HRM 6304 IV J

2 Labor Relations and Collective Bargaining HRM 6304 Unit IV Journal Imagine that a textile company is in the middle of negotiations with workers over wage rates, health care costs, and pension benefit plans. The workers feel that their current benefits are not aligned to their geographic region as the

ITC 5301 Unit IIDBR1

2 Management Information Systems ITC 5301 Unit II Discussion Board Reply 1 Your reply post should be at least 250 words in length. Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material. Reply

Which of the following is true about the demand curve?

 Which of the following is true about the demand curve? a. It is used to illustrate the effect of price on the quantity supplied. b. It is always graphically depicted by a straight line. c. It shows the quantity of product customers will buy in a market during a period

BUSINESS MANAGEMENT GREAT WORK, ON TIME, NO PLAGARISM,

Tutor respond in business 2 ***Respond JD ( no more than 200-250 ) I would expect the following to be written evidence: All email communications between Mavis, Carlee, and Bigly (plus any other email communication with “AC” employees in reference to Mavis’ pregnancy and potential repercussions/accommodations. It is important to

Total Quality Management week 2

see attached BUSI 616 Strategic Partners and Alliances Assignment Instructions You will review the assigned readings and identify who the strategic partners are within your selected organization. What alliances have been formed and what type of organizational culture does your selected company have? How does the organizational culture of the

Logistics 2

See attachments and link BUSI 615 Integrated Learning Project Assignment Instructions Overview The integrated learning assignment is a series of 6 assignments and a final course consolidated submission. All assignments and the compilation of the final consolidated submission is managed as an individual assignment. Purpose The purpose of the ILP

BUSINESS MANAGEMENT GREAT WORK, ON TIME, NO PLAGARISM,

Tutor discussion 1 Week 4 Discussion ( No more than 300 words) Pregnancy Discrimination Part of the Title VII of the Civil Rights Act is the Pregnancy Discrimination Act (PDA). The focus of a PDA claim is whether an employer’s policy treats pregnant workers less favorably than it treats non-pregnant