Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

consumer Segmentation analysis

Best way to present a PowerPoint?

Purpose: The purpose of this assignment is to assess your understanding and comprehension of targeted customers through the attitudes, beliefs, motives, and decisions that underlie consumer behavior. Your goals are to 1) analyze a product or service using PRIZM, 2) answer the following questions below, and 3) present your answers in a video presentation through Microsoft PowerPoint. Be sure to review the 

Tips for Recording Your Presentation without an Audience
 video before submission.

Resources and Helpful Links:

·

Microsoft PowerPoint recording instructionsLinks to an external site.

·

PRIZM
 Claritas Zipcode Look Up website

·

USM APA tutorial 
and USM Writing Center – You will need to cite your resources in APA format

·

Purdue OWL APA
 resource

· Grammarly to improve your quality of writing

Instructions:

An analysis of a product or service will be constructed using consumer segmentation tools (e.g., PRIZM) to provide solutions to which target market to consider. The segmentations should be 
consistent with your product or service and target market. Using Microsoft PowerPoint, you will answer the following questions below and analyze the segments you identified for your product/service. Your quality of writing and oral communication skills will be assessed including reference to theories and concepts you have learned and APA formatting.

Tasks to Complete:

·
First, select a local product or service that exists only in Mississippi but you think could expand into other states.

·
Second, answer the following questions regarding your selected product/service.

· Provide a brief introduction of the company  and its 
current target market (include any demographic, geographic, and psychographic information).

· Utilize 

PRIZM
 Claritas Zipcode Look Up and enter the zip code of where your selected company is located. Review the top segments in your area.

· Next, identify three potential segments to expand into other states, describe each segment, 
AND explain why these three segments were chosen. Include the three new zip codes, cities and states, and the name of the segments.

· Then provide a recommendation of the best segment and city/state of the three to expand into 
AND explain why. 
At a minimum, you must reference the theories and concepts you have learned related to consumer lifestyles, psychographics, and demographics in Chapter 6.

· Include the infographics provided by PRIZM to enhance your recommendation.

· Create your PowerPoint slides (
no more than five slides excluding title and reference pages) with the information above.

· Last, 
record a 2-minute (max) video presentation in your PowerPoint slides analyzing the product/service and its segmentation using Microsoft PowerPoint. Your video and the PowerPoint slides should be recorded on one screen.

·
Presentation attire is required.

·
Eye contact with camera.

·
Record in a quiet room with bright lighting. Have lighting in front of you (no windows behind you).

·
Practice your presentation before recording.

·
Do not read off slides. Present as if you are in a meeting or classroom.

· Upload and submit your PPT file as your 
Firstname_Lastname_Segmentation to Canvas by the due date.

As a reminder, you are strongly encouraged to use Grammarly to assess your quality of writing before submission.

·

· You should score 
at least an 85 on Grammarly for your assignment.

· Refer to the syllabus regarding Tips on Using Grammarly. Make changes as necessary. Grammarly is not perfect. Use common sense.



Here is an example of a PowerPoint presentation of a consumer segmentation analysis with Scuba Steve.


Actions

Previous
Next

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

BUSN100

See attached. Instructions For this assignment just type the transcript Assignment Instruction: You are the public information officer (PIO) for a small company, responsible for communicating and distributing information for your organization. Prompt In this scenario, an unexpected incident has occurred within your local community, impacting the safety of employees

MKTG201

see attached Instructions: EOS Brand Assignment Directions: Objective:  For this assignment, you will explore how brands implement Integrated Marketing Communications (IMC) by evaluating their ability to deliver a consistent message across various marketing channels. Start by selecting a brand that interests you; this can be a well-known company or a

Unit V

see attached Post 1: Initial post addressing the discussion board topic • Your initial post should be at least 300 words in length. • Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.

Is Royal Ludo a good first online game?

  Royal Ludo stands out as a welcoming entry point into online real-money gaming, especially for those wary of overly complex platforms. It emphasizes simplicity, familiarity, and low-risk learning. With easy   <a href=” Ludo download</a> options and cross-device compatibility, it’s accessible to everyone.  

How Do Pattern Recognition and Timing Affect Success in Stock Trading

 How does understanding market behavior in sideways trends (like TTQA shifts in sentiment and large vs. small fund activity) compare to recognizing patterns and timing in a game like [url= surfers[/url]  , where success depends on reading the level and reacting at the right moment? 

Create a Shipping list for the items bellow. It needs to be editable

   six-bedroom household shipment.  List of items in shipping Container: * Two (2) dining table sets * Three (3) living room couch sets * Washer and dryer * Two (2) master bedroom furniture sets * Four (4) regular bedroom furniture sets , (2) Kids’ basketball court  10 Children’s toys and

Week 6 Discussion- Delivery of Healthcare

Continuum of Care Scenario: Team A Discussion 3 For this team Discussion, you will have the opportunity to review the work of others and provide them with peer-reviewed feedback, as well as consider how their continuum of care might be improved. Further, you will be able to compare and contrast

Business Finance – Management Week 5 Assignment- Managerial Finance

Module 2 Assignment: Financial Health Assessment: Barry Computer Company Report prepared by: Replace this text with your name. Date: Replace this text with the submission date. Walden University MBAX 6070: Managerial Finance 1 Part 1: Financial Information Replace this text with introductory information. Add or remove headings as necessary. [Heading]

Week 8 MGMT601

 align and discuss the implications for organizational commitment   Assignment Directions:  You will conduct an interview with a colleague or contact currently employed, focusing on their perceptions of the psychological contract with their employer. You will then write a 3–5-page report outlining the unwritten expectations from both the employee and

Week 8

 a major impact on the organization’s ability to operate globally.   Assignment Directions This assignment assesses CO-1, CO-2, CO-3, CO-4, CO-5.  [content page] You will conduct an organizational global readiness for your organization or one you are interested in working for. You will include and/or assess the following: 1. Organizational

Week 5 Discussion- Delivery of Healthcare

Continuum of Care Scenario: Team A Discussion 2  For this team Discussion, you will have the opportunity to review the work of others and provide them with peer-reviewed feedback, as well as consider how their continuum of care might be improved. Further, you will be able to compare and contrast

Financial Forecasting

Financial Forecasting project, Complete the Income Statement and Balance Sheet on the appropriate tabs in the Financial Forecasting Template, using the downloaded data. Calculate the expenses to determine what will change and what will remain the same. Summarize your rationale, within each line item expense.

Future Recommendations for Leaders in the 21st Century

Planning and Decision-Making in Public Health Organizations, Public Health and the Fundamentals of Managing It, Ethics for Public Health Managers and Workforce Diversity Pick one interest to discuss….. Reflect on an aspect(s) of this course that was or were of particular interest to you or might have implications for choices

FINCB/571: Corporate Finance Competency 3 – Assessment

   Course Title: Corporate Finance Competency Assessment Title: Financial Plan Total Number of Points: 100 Assignment Directions Review the company you chose to work with in Competencies 1 and 2. Describe the business, including the type of business. Create the business case: • Determine why funding is needed for the

BUSINESS( NO PLAGARISM A+ WORK, ON TIME)

tutor discussion & assignment 2 Week 7 Assignment Name University Course BUSN604: Fundamentals of Business Analysis Instructor Date Introduction Introduce the topic for this paper. Discuss the how, what, why, where, who as you determine the feasibility of investing in a new product line in a foreign country, or keeping

Final

see attachments for instructions and readings  Your essay should be between 1000 to 1100 words and use citations and a bibliography using MLA (or other recognizable citation) style. Essay Option 3: Compare the approaches to bargaining preparation, impasse and mobilization including strikes presented in the Turning the Tables text and

MKTG201

see attached Running head: GUIDED IMAGERY AND PROGRESSIVE MUSCLE RELAXATION 2 1 Title of Paper in Bold Centered Student Name American Public University COURSE####: Course Title Instructor Name Due Date Repeat the Title – Level 1 Header Hit the tab key one time to begin the main body of the

BUSN100

see attached Instructions Assignment Instruction: Portfolio Assignment: Visit the Course Tools / Portfolio tab of the classroom and view the following video about the use of Portfolio:  Portfolio Video . The Entrepreneur’s Playbook [Managing the Business Lifecycle] In this assignment, you will take on the role of a Founder/CEO of