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Marketing Question

Description

Hello the task is to write a discussion and replay to two peers and do  Quiz for module 2 from MKT540 course : 

Discuss how businesses identify and select target markets? 

Discuss the factors should be considered when determining the target market for a product or service? 

Discuss  and provide examples of successful segmentation, targeting, and  positioning strategies used by companies in the real world. What made  these strategies effective?

  • Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate. 

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