Kibata

Sign In

Our Services

Get 15% Discount on your First Order

Order Now
[rank_math_breadcrumb]

MKT/574: Marketing: Social, Mobile, And Analytics

I need help with some assignments 


Wk 1 – Apply: Assessment Prep: Business Selection

Top of Form

Bottom of Form

Assignment Content

In this course, you will develop a strategic marketing plan for a selected business that you will use throughout this course. To do so, the assignments and summative assessments in this course build on each other, and you will develop your strategic marketing plan in sections. Please do not integrate previously used content from other courses or assessments outside of this course. 

Review the 
Strategic Marketing Plan Template to get an understanding of the type of information you will need throughout this course.

Select 1 well-known business you would like to research and use as the basis for developing a marketing campaign. Refer to the following resources, as needed, for assistance selecting a business and locating information about it:

· Marketing professional organizations, such as 
4 A’s website or 
American Marketing Association website

·
Get Started with Marketing Research page on the University Library website

· Business databases on the 
Week 1 University Library

 Consider the following during your business selection process:

· The business you select will be used throughout the weekly assignments and summative assessments in this course.

· It will be to your benefit to select a business whose information is easily accessible. While you will base your plan on the actual business, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.

Develop a 350- to 700-word outline for your selected business in which you include the following information that you will use to complete portions of your Week 2 summative assessment:  

· Mission statement

· Vision statement

· Product line description

· Business information, such as the size of the business

· Current target markets

· Current marketing tactics

Cite sources to support your outline.

Format citations and references according to APA guidelines.

Submit your outline.

 


Bottom of Form


Wk 2 – Apply: Summative Assessment: Part A: Strategic Marketing Plan

Top of Form

Bottom of Form

Exam Content

This summative assessment is the start of inputting information into the Strategic Marketing Plan Template. You will complete portions of this template in Weeks 2, 4, and 6, and prepare for sections of it throughout this course. 

The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts. 

Access the 
Strategic Marketing Plan Template and complete Wk 2 – Part A: Environmental Analysis and SWOT Analysis in it. You will complete the rest of this document later in this course.

Submit your completed Wk 2 – Part A: Environmental Analysis and SWOT Analysis section of the Strategic Marketing Plan Template. 


Wk 4 – Apply: Summative Assessment: Part B: Strategic Marketing Plan

Top of Form

Bottom of Form

Exam Content

This week you continue your strategic marketing plan for your selected business. The data analysis part of the plan is about analyzing the marketing data that’s available, including internal, secondary, primary, and customer relationship management (CRM) data. You will also need to identify sources for each type of data.

Access the Strategic Marketing Plan Template that you submitted in Week 2 that contains your completed information for Part A.

Review the feedback you received from your faculty member on your Wk 2 – Apply: Summative Assessment: Part A: Strategic Marketing Plan assignment and incorporate the feedback into the next part of your strategic marketing plan.

Complete Part B: Marketing Data Analysis of the Strategic Marketing Plan Template in the same document that contains your completed Part A. You will complete Part C later in this course.

Submit your Strategic Marketing Plan Template that contains completed information for Part B and revised information for Part A. 

Rubric Details FOR WEEK 4

1. Internal Data: Evaluate internal sources of information available inside the organization and what information will be received from each source. 20% of total grade

2. Primary Data: Evaluate primary data needs to create and evaluate the marketing plan. 20% of total grade

3. Secondary Data: Evaluate secondary data sources and the specific information needed from each source. 20% of total grade

4. Customer Relationship Management: Establish customer touchpoints and develop appropriate CRM measures for customer acquisition, retention, and profitability. 35% of total grade

5. Digital Fluency: Digital tool literacy 5% of total grade

 

Wk 5 – Apply: Assessment Prep: Communication Channel Selection

Top of Form

Marketing communications channels, whether traditional or online, are used to attract buyers and increase customer loyalty. Different channels are used for different reasons, such as for reaching specific demographics or for their functionality. Marketing teams must analyze various communication channels to determine the best fit for their product or service. Within the marketing plan, teams must identify the channels that can be used to convey key messages.

Using your selected business from the previous assessments, create an outline in which you:

· Select and identify at least 5 marketing communication channels that could be used to reach selected audiences that area fit for your selected business. These should include online and traditional communication channels to convey key messages.

· Determine the advantages and disadvantages of each selection.

Note: This outline will be used within the Wk 6 – Apply: Summative Assessment: Part C: Strategic Marketing Plan.

Cite sources to support your assignment.

Format your citations and references according to APA guidelines.

Submit your outline.

Bottom of Form


Wk 6 – Apply: Summative Assessment: Part C: Strategic Marketing Plan

Top of Form

Bottom of Form

Top of Form

This week you will complete your strategic marketing plan for your selected business by identifying customer segments, developing an implementation plan, evaluating communication channels, and determining metrics. You will submit all 3 parts of your strategic marketing plan you have worked on in this course in 1 document.

Access the Strategic Marketing Plan Template that you submitted in Week 4 that contains your completed information for Parts A and B.  

Review your faculty member’s feedback on your Wk 4 – Apply: Summative Assessment: Part B: Strategic Marketing Plan assignment and incorporate feedback into your plan.

Complete Wk 6 – Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring of the Strategic Marketing Plan in the same document that contains your completed Parts A and B.

Submit your Strategic Marketing Plan Template that contains completed information for Parts A, B, and C.   Bottom of Form

Bottom of Form

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Order Now

Related Questions

BUSINESS (NO PLAGARISM A+ WORK, ON TIME)

Research Project PROJECT – Instructions Term Project Paper: Marketing Plan Guidelines Your project requires a 10-page marketing plan for the brand you selected and had approved in your Week 1 proposal. The plan should be written as an essay (not bulleted), adhering to APA format, and reflecting a graduate-level quality

Business Finance – Management Homework

See attached Final Exam A new hotel has been open in Downtown USA for approximately one year.  The hot located in the main business district of the downtown area, which is thriving and growing.  As gentrification occurs, several new businesses have entered that area over the past year.  The businesses

Financial Ratio

 Financial ratios are essential to provide an accurate valuation of a firm. Select a publicly traded firm of your choice. Select one ratio each in the areas of (a) performance, (b) activity, (c) financing, and (d) liquidity warnings. Provide an evaluation of the selected firm’s strengths and weaknesses. Based on

Retirement planning

   To live comfortably in retirement, you decide you will need to save $2 million by the time you are 65 (you are 30 years old today). You will start a new retirement savings account today and contribute the same amount of money on every birthday up to and including

week 7 discussion Organizational Behavior

  What are the functional and dysfunctional effects of organizational culture?What factors create and sustain an organization’s culture? How is culture transmitted to employees?

Variance Analysis

  To begin your assignment, download the Financial Forecasting Template Use the EDGAR | Company Filings or Yahoo! Finance database to download the last 10-Q from Starbucks into Excel. In the Variance Analysis project, Complete the Variance Analysis Sheet on the appropriate tab in the Financial Forecasting Template, using the

BUSINESS (NO PLAGARISM A+ WORK, ON TIME)

response Response SJ (no more than 150 words) If my best friend owned a small children’s clothing store in a downtown area losing traffic to larger retailers and new strip malls, I would first recommend focusing on differentiation, community connection, and digital visibility, three areas where small businesses can compete

Mid term

Essay Assignment: Personal Impact of a Key Concept in Negotiation and Conflict Management Assignment Title: “The Concept That Changed My Perspective: A Deep Dive into Negotiation and Conflict Management” Word Count: Minimum: 1000 words Maximum: 1500 words Due Date: Submitted in Microsoft Word format and uploaded into WebCampus by October

Corporate risk

 Analyzing the impact of dividend policies on shareholder value and evaluate the use of financial derivatives to manage corporate risk.

BUSINESS (NO PLAGARISM A+ WORK, ON TIME)

Discussion – Real World example (No more than 200 words) Your best friend owns a small children’s clothing store located in the downtown area of a community of 50,000 citizens. The business has been slow the past year due to the construction of several new strip malls and a new

D7

Final Risk Management Plan: Risk Monitoring and Control Assignment Instructions Compile the previous week’s assignments for the risk management plan and submit as one document and add the Risk Monitoring and Control section. · Cover Page: Include your name, the project or company name, and the course name and number.

HTM

instructions attached It is ironic that California, as the state that provides the bulk of the nation’s fresh fruits and vegetables, has such disparity between the haves and have nots. Similarly, it’s also ironic that the hungriest Californians, also suffer from obesity and diabetes. Based on the content from this

Business

instructions and reading attached  1. Please use ChatGPT, Google or other online sources to formulate and ask a question about organizing for collective bargaining. Your question can involve anything from legal aspects, to employer anti-union campaigns etc. Why did you pick this question? What answer did you find and what

Week 8 Discussion- Marketing for Competitiveness

Persuasion and Positive Social Change In this course so far, you have begun to engage with the idea of persuasion as it applies to marketing. In the Week 5 Discussion, you reflected upon a buying experience in which you were persuaded, through marketing efforts, to make a purchase. Now think

Unit

Business Law 431 The Law of Commercial Transactions Unit 2 Assignment Please read each question carefully and draft your answers, making sure to address each part of each question. Upload your answers to the Unit 2 Assignment dropbox on Westernonline. 1 Search online to find examples of the following: a.

purpose and role that each type of financial institution in US economy

   Briefly discuss the purpose and role that each type of financial institution (depositary, contractual, and investment) play in the U.S. economy. How do each of these institutions intersect with the various types of markets, i.e., capital, money, spot (cash), derivatives, Forex and Interbank, primary, and secondary (inclusive of OTC)?

financial management (Ethics)

 Using your Wall Street Journal subscription, select an article about any publicly traded firm that enjoys a large shareholder base. How has the company incorporated ethics into the financial management practices? Discuss what challenges the firm has encountered (or is likely to encounter) and how it has sustained ethical practices