Management Question

Restricted – ‫مقيد‬

‫ملكة العربية السعودية‬/‫ا‬
‫وزارة التعليم‬
‫الجامعة السعودية‬
‫لكترونية‬:‫ا‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 2 MGT101 (1st Term 2024-2025)
Deadline: 02/11/2024 @ 23:59
(To be released to students on BB in Week 7)
Course Name: Principles of
Management
Course Code: MGT101
Semester: 1

st

Student’s Name:
Student’s ID Number:
CRN:

Academic Year: 1446 H (2024-2025)1st Term
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: /10 Level of Marks: High/Middle/Low

Instructions: Please Read them carefully
• This assignment is an individual assignment.
• Due date for Assignment 2 is 02/11/2024.
• The Assignment must be submitted on BB only in WORD format via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented; marks may be reduced

for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other

resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No

pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Assignment Purposes/Learning Outcomes:
After completion of Assignment-2 students will able to understand the

CLO1: State the concept of management functions, roles,
skills of a manager and the different theories of management

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CLO 4: Employ knowledge and techniques of strategic
planning, problem solving, decission making and change
management.
Note: Length of each answer should be around 300-350 words.

Part A
Please go through the Case and answer the question
Industry competitiveness
It is interesting to compare two completely different industries
in terms of competitive rivalry. The world fashion industry has
many famous names that compete for our attention and for our
‘consumer dollar’. The images of these businesses, such as
Versace, Armani and Chanel, have been carefully built up with
celebrity endorsements and expensive advertising. It would be
difficult for new firms trying to break into the industry to
compete with these. Certainly, using low prices to attract
consumers to buy an ‘exclusive’ new brand of clothing is
unlikely to be successful. Exclusive shops often have
agreements with fashion companies to be their exclusive outlets
– again making it difficult for new firms to get established.
However, the rapid growth of technology could make traditional
retailers old fashioned and consumers may be happy in future to
buy even top fashion names through e-commerce.
The world car industry has huge excess capacity. An industry
specialist has forecast that total car sales was 40 million, yet the
production capacity of the world’s car factories is around 60
million. The only new mass- market producers in recent years
have come from Korea, such as Hyundai, and China, and the
cost advantages they enjoy have reduced output in the USA and
Europe, which has reduced the economies of scale of producers
in these countries. The technological expertise and capital
needed to build a new mass-market car factory make it very
unlikely that new firms will now join the world car industry.
There is likely to be a number of mergers and takeovers.
However, small niche market producers – such as makers of
electric cars or super-fast sports cars – are still launching new
products in a desperate attempt to create product differentiation.
Q1. Using Porter’s Five Forces model, the information above
and any other information you have researched, compare the

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likely competitive rivalry in these two markets. (4 marks)

Part B
Q1. Honda & Fiat motors are often claimed to have core
competence in building powerful and efficient petrol & diesel
engines respecttively. Black & Decker is recognised as having a
core competence in making small electric motors.
Research into the range of products offered either by Honda,
Fiat or Black & Decker. Discuss the benefits to any one of these
businesses of having the core competence outlined above. (3
marks)

Part C
Use the website to look up more mission statements for well-known
corporations.
Q1. Evaluate the usefulness of any one of these mission
statements for planning of future strategies for this business.
Also Suggest how these mission statements might be
communicated to three different stakeholder groups.
(3
marks)

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